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Circul8 EMSA 2010 Presentation on Social Media & Email - Jamie Madden
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Circul8 EMSA 2010 Presentation on Social Media & Email - Jamie Madden

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Social Media has changed how businesses interact with consumers. Email marketing took direct mail to the next level. The question is, will they blend? Can these two forms of communication work …

Social Media has changed how businesses interact with consumers. Email marketing took direct mail to the next level. The question is, will they blend? Can these two forms of communication work together or should one be focused on. Circul8 is an award winning agency in the field of Social Media. This was presented at EMSA 2010 by Circul8 Creative Director, Jamie Madden.

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Transcript

  • 1. Will it Blend? Social Media & email Jamie Madden , Creative director – Circul8 1. Industry overview 2. The mediums 3. Case studies 4. The combination 5. Recommendations
  • 2. + Many more
  • 3. Agenda
  • 4. Back to the year 2000
  • 5. 361 million Internet Users Source : InternetWorldstats.com
  • 6. Source : Australian Bureau of Statistics Australian households with internet access
  • 7. Search Email Social media Now
  • 8. 1.966 billion Internet Users (5.45 x more than 2000) Source : InternetWorldstats.com
  • 9. Australian households with internet access Source : Australian Bureau of Statistics Approx 90% On broadband
  • 10. Source : Australian Bureau of Statistics 75 million on twitter 126 million blogs 80 million on linked-in 4 billion photos on flickr 1 billion videos/day YouTube Social media is booming
  • 11. Social media – Australia Source : Wikipedia, Royal Pingdom, zdnet
  • 12. The Nielsen Company, 2010
  • 13. Source : Royal Pingdom Internet-in-numbers
  • 14. 54% of marketers want to increase spend on email 66% want to increasing spend on social media Source: The Nielsen Company No surprises but…. over the next year:
  • 15. Special Powers
  • 16. Email Marketing
  • 17. Fast setup of communications Email marketing benefits
  • 18. Direct & Personalised Email marketing benefits
  • 19. Cost effective reach Email marketing benefits
  • 20. Easily automated Scheduled sending & lifecycle messaging routines Email marketing benefits
  • 21. Metrics Email marketing benefits Accurate reporting Easy segmentation & targeting ROI tracking
  • 22. You control your data Email marketing benefits
  • 23. The not-so-good • Boundary to subscription • Low tolerance for irrelevant content • High rate of unsolicited emails
  • 24. Social media
  • 25. Social media marketing benefits Fast setup of communications @ ArtGalleryofNSW Free hotdogs in the foyer now! 3:40pm Nov 11th via twitter | Retweet
  • 26. Social media marketing benefits Build prospects fast One click in Facebook & twitter Flocking
  • 27. Social media marketing benefits Cost effective reach
  • 28. Social media marketing benefits Inbuilt sharing tools make it viral
  • 29. Social media marketing benefits Makes for Better SEO
  • 30. Social media marketing benefits In full view of the Public
  • 31. Social media marketing benefits The not-so-good • In full view of the Public • Little automation • Immature metrics & conversion tracking •Difficult to custom Segment •Hard to track roi • Your data is controlled by private companies
  • 32. The social consumer
  • 33. What are people doing online The social consumer Source : Does my Brand Look Big in This - Nielson Online 2009
  • 34. Trust in advertising The social consumer
  • 35. Case study
  • 36. 3000 user generated slogans +
  • 37. 21,000 Slogans 100,000+ Visitors 9 mins 49 seconds average time on site 838 h 59 mins brand exposure In Copenhagen Animated Characters projected in a “virtual march” on buildings around the summit. Results
  • 38. Case study
  • 39. RESULTS • 23,000 entrants • 6400 from facebook • 1200 from twitter • 1337 photographers • 5200 photos • 22,500 votes • 37,200 visits • 487,000 page views • Average time on site 9:49 • Average pages per visit: 13
  • 40. Social media & email marketing
  • 41. Recommendations 1. Add social media icons to your email communications 2. Add a “email subscribe form” to social media pages 3. Ask questions – Profiling with surveys and polls 4. Use Activities > covert prospects > social to email DB 5. What you learn in one space use in the other 6. Have a strategy 7. Get creative

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