Kim Kardashian Augmented Reality

by Circus on Feb 08, 2010

When approached by Carls Jr. digital AOR 72andSunny to help augment Kim Kardashian, the only answer was; “of course we can do that!”

When approached by Carls Jr. digital AOR 72andSunny to help augment Kim Kardashian, the only answer was; “of course we can do that!”

Kim Kardashian Augmented Reality — Presentation Transcript

Augmenting Kim Kardashian Carls Jr. Kim K. Salad Lunch Date

Circ.us is a creative communications ﬁrm that helps brands and their agencies tell stories through innovation and participation.

Carls Jr. Digital AOR, 72andSunny, sent Kim to Circ.us on a green screen, with a dream

Alongside 72andSunny, we dreamt of how Kim K. could ﬂy

Using augmented reality, we explored ways to make Kim ﬂy

We tested and tested until...

She Flew Above Our Heads and Our Hearts

We were not the only ones in love

Through interactive commands we made her dance, punch, kick and more

Circ.us Services •Augmented Reality Development/Programming •3D/2D Art •Interface Design •Video Editing •Actionscript