The Five Live of Criss Angel Augmented Reality Experience

The Five Lives of Criss Angel Augmented Reality Experience Turning Fans Into Mystiﬁers

Circ.us is a creative communications ﬁrm that helps brands and their agencies tell stories through innovation and participation.

The Five Lives of Criss Angel, 2009

Objectives • Drive tune-in to the premiere of The Five Lives of Criss Angel, airing August 2009. • Drive trafﬁc to The Criss Angel mini-site on aetv.com • Generate buzz starting one month prior to ﬁrst airing, possible press worthy story

Story: Turn fans into mystiﬁers through Augmented Reality

Strategy Leverage Augmented Reality to allow users to print out a sheet of paper that would become the input device for a five level game. Each level was contextually based on one of the five episodes of the show. This was one of the first (if not the first) commercial examples (in the US) of using an Augmented Reality marker as a multi-input device for a game.

Each level of the game Prototype Testing was a 3D maze

Players had to manipulate the piece of paper in order to “unlock” each level.

A heads up display guided users Head’s Up through the game

Emerging Technology Players were presented with guidance throughout the Presents Challenges experience

Follow the Leader

After completing the experience against the clock, users were All Media is Social prompted to enter their scores via Facebook Connect,

Circ.us Services •Ideation/Strategy •Augmented Reality Development/Programming •Game Design/Leveling/QA •3D/2D Art •Interface Design •Facebook Connect Implementation •Sound Design •Video Production •Promo In-Banner Video Creation •Game Hosting and Analytics

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The Five Live of Criss Angel Augmented Reality Experience

by Circus on Feb 07, 2010

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The Five Live of Criss Angel Augmented Reality Experience — Presentation Transcript