Circ.us Case Study: Cisco

Cisco Borderless Networks Max Liberty’s Escape from The Shackles of Old Network Infrastructure

Circ.us is a creative communications ﬁrm that helps brands and their agencies tell stories through innovation and participation.

Objectives •Promote Cisco’s Borderless Networks initiative to IT professionals •Create an engaging lead generation tool to be deployed via direct mail •Innovate

Introducing Max Liberty In order to promote their new “Borderless Networks” initiative to IT professionals, Cisco turned to Circ.us. Along with RG Creations, our solution was a direct mail cube in which all four sides were triggers for a different level of a multi-level augmented reality gaming experience.

In order to overcome potential barriers to entry, inﬂuential IT professionals were sent everything they would need to get started.

Our game designers ensured the experience was engaging, but achievable.

Four environments were created; each one a level. The cube needed to be rotated to manipulate Max and successfully free him.

Circ.us puts you in the game

Circ.us Services •Ideation/Strategy •Augmented Reality Development/Programming •Game Design/Leveling/QA •3D/2D Art •Interface Design •Sound Design •Copywriting •Game Hosting and Analytics

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Circ.us Case Study: Cisco

by Circus on Feb 07, 2010

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Circ.us Case Study: Cisco — Presentation Transcript