Viral Marketing Examples for Content Creation

2,144 views
2,021 views

Published on

http://www.sparringmind.com/viral-content/

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,144
On SlideShare
0
From Embeds
0
Number of Embeds
653
Actions
Shares
0
Downloads
24
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Viral Marketing Examples for Content Creation

  1. 1. How toCreate Viral Content
  2. 2. The 6 Emotions of Viral Content According to the Wharton School of Business, there are 6 “emotional triggers” that are commonly associated with viral content.
  3. 3. AweSurprise Anger Lust Fear Joy
  4. 4. The 6 Emotions of Viral Content #1Awe: Content that evokes a sense of “awe” includes uplifting stories, remarkable events, or exhaustive educational content on a singular subject or topic.
  5. 5. The 6 Emotions of Viral Content #2 Anger: Content that evokes “anger” makes people want to raise their voice in outrage. When content hits a nerve on someone’s opinion, anger has successfully been evoked.
  6. 6. The 6 Emotions of Viral Content #3Fear: Content that evokes “fear” is the kind of content that keeps people up at night with anxiety. This content should make people feel like they’re missing out on something.
  7. 7. The 6 Emotions of Viral Content #4Joy: Content that evokes “joy” is the kind of content that uplifts people and gives them hope or motivation. This sort of content often contains an inspiring story.
  8. 8. The 6 Emotions of Viral Content #4Joy: Content that evokes “joy” is the kind of content that uplifts people and gives them hope or motivation. This sort of content often contains an inspiring story.
  9. 9. The 6 Emotions of Viral Content #5Lust: Content that evokes “lust” is simply content that makes people desire something. The lust doesn’t have to be sexual in nature, it could mean a desire for wealth, health, etc
  10. 10. The 6 Emotions of Viral Content #6Surprise: Content that evokes “surprise” can also be described as secret content. It reveals something previously uncommonly known, or goes against common knowledge.
  11. 11. 3 More Key Takeaways Theresearch study also mentions 3 more important takeaways relating to what makes content go viral.
  12. 12. #1 — Positive vs. Negative The study noted that positive content was far more likely to go viral than negative content.
  13. 13. #2 — Emotional Arousal Thestudy noted that content that evoked high arousal emotions (positive or negative) was more likely to go viral.
  14. 14. #3 — Practically Useful The study noted that content that was practically useful was the most likely to go viral.
  15. 15. Read more about viral content byclicking here
  16. 16. SparringMind.com

×