THE PLANT PAGE                           A participatory plant projectKaiEbato – AzuraErizal – KyeshaKeleher – MelissaKutt...
Concept/InspirationWhat is the Plant Page?            Initial           Brainstorm
The JourneyThen & Now
The JourneyThen & Now
The JourneyThen & Now
The JourneyThen & Now              Less cluttered              Modest              Focus on quality
Platforms usedTumblr  Appreciation   Contact                           Permission     Credit
Platforms usedTumblr Pros: •Easier to contact e.g. “Ask” function •More willing to share work •Vested interest in photogra...
Platforms usedInstagram  Appreciation      Contact           Permission             Credit                                ...
Platforms usedInstagramPros:•Mostly original work•Personal•Vested interest in photography•FlatteringCons:•No contact infor...
What works for some, doesn’t work for others.       Event                                    Submission call-out
What works for some, doesn’t work for others.
What works for some, doesn’t work for others.Why Facebook didn’t work        • Targeting friends and not professionals    ...
The Audience      •Moderate to Hardcore      •Amateur      •Working in creative industries      (photographers, florists, ...
The quality of the work and the quality of relationships                    Viewership = growing.                         ...
Rule 3) Go offline and get creative   Created a QR code
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Plantp slideshare

  1. 1. THE PLANT PAGE A participatory plant projectKaiEbato – AzuraErizal – KyeshaKeleher – MelissaKuttan - Cinzia Sammassimo
  2. 2. Concept/InspirationWhat is the Plant Page? Initial Brainstorm
  3. 3. The JourneyThen & Now
  4. 4. The JourneyThen & Now
  5. 5. The JourneyThen & Now
  6. 6. The JourneyThen & Now Less cluttered Modest Focus on quality
  7. 7. Platforms usedTumblr Appreciation Contact Permission Credit
  8. 8. Platforms usedTumblr Pros: •Easier to contact e.g. “Ask” function •More willing to share work •Vested interest in photography •Quick with responding Appreciation Contact Permission Cons: •Sometimes difficult to find original work Credit
  9. 9. Platforms usedInstagram Appreciation Contact Permission Credit •Friendly •Correct •Like Seek out a •Complementary •Link to their •Comment personal/business •Professional blog, website, etc •Follow email •Accurate/Honest
  10. 10. Platforms usedInstagramPros:•Mostly original work•Personal•Vested interest in photography•FlatteringCons:•No contact information•Fairly arduous•Language barrier Appreciation Contact Permission Credit •Friendly •Correct •Like Seek out a •Complementary •Link to their •Comment personal/business •Professional blog, website, etc •Follow email •Accurate/Honest
  11. 11. What works for some, doesn’t work for others. Event Submission call-out
  12. 12. What works for some, doesn’t work for others.
  13. 13. What works for some, doesn’t work for others.Why Facebook didn’t work • Targeting friends and not professionals • Not checking our Instagram/Tumblr page before submitting • Not original work • Not cohesive
  14. 14. The Audience •Moderate to Hardcore •Amateur •Working in creative industries (photographers, florists, graphic designers, bloggers) •Women •Mostly from overseas
  15. 15. The quality of the work and the quality of relationships Viewership = growing. But Less concerned with numbers &more interested in building a network
  16. 16. Rule 3) Go offline and get creative Created a QR code
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