Welcome Introduce yourself Introduce your background and credentials
Review agenda Congratulate attendees for taking the time and interest to explore alternative career options outside of traditional employment.
Ask questions: How many of you are currently in a employee/employer relationship or have been within the last ten years? Over the past decade, and specifically in the last year, how many of you have seen changes in the job market that may have caused you to make adjustments in your career path that you were not expecting? We all recognize that things are changing... As the saying goes, change is the only constant. This certainly isn’t the same job market our parents and grandparents knew – we can all agree. But rather than just leave it at that, The Entrepreneur's Source commissioned a third party market research firm to take a closer look at the trends over the past decade, and to try to quantify the things that are contributing to the changing job market. We’ve specifically spent some time studying the recent events of this economic roller coaster and have some important news to share. Our purpose? To better define the kinds of options you have for securing your family’s financial future in light of the conditions in which we now live.
There is no “average recession” anymore – the economy has shifted
It appears that employment is on the rise? NO. Unemployment in November actually increased by 15000 persons, but there was a notable lack of youths looking for work. So although unemployment declined 0.3# in November, it actually increased! What does this tell you? NOTHING. The best judge of our economy is YOU – how is your life today compared to 10 years ago? If you are employed, are you receiving regular wage increases and benefits? Do you work longer hours for the same or less pay? If you are unemployed, how long have you been looking?
“ I never thought it would happen to me.” According to the government's latest surveys, the layoff rate from 2006-2008 continues to climb. Some experts estimate monthly unemployment will top 700k per month in 2009. The security of working for a large organization is a thing of the past. Let’s look at who’s in the news today…
If you’ve achieved a certain level of so-called corporate “success” the risks are even greater. ExecutiveTalent.net reports that unemployed senior executives spend twice as much time (up to 8 months) looking for replacement jobs than their younger counterparts. And the reward? Lower pay; on average 18% lower. And needless to say, the longer an interruption in employment goes, the more savings dwindle and the more your debt begins to pile up! Heaven forbid you encounter a health care crisis.
How many of you were born wealthy? How many of you haved won the lottery? How many of you still have to WORK for a living? But can working a job give you what you want out of life? The fact of the matter is that for many people a reliable career in America is becoming a thing of the past. Let’s find out why…
You are all familiar with companies such as Bell whose staff live 3000 miles away. Why? It’s cheaper … Shot term view – corporate profits/losses stabilize but Canadian jobs are lost. How many of you participate in “re-active” investments such as stocks, mutual funds for your retirement funds? These are called “re-active investments” because they all depend upon the performance of corporate World. .
Look, there has been a lot of progress in the last decade – e-mail – cell phones – laptops – technology like the tool we’re using right now. And a lot of ordinary people are taking advantage of these tools to generate income, build wealth, and create an incredible lifestyle for themselves – and you can too – but the reward of all this progress for the typical W-2 employee adds up to just one thing - longer work hours, and less time for the things we really value. As the chart above illustrates, average combined hours of work for husbands and wives have increased by almost 20% over the past three decades.
Lawrence Johnson, who is the chief economist for the International Labor Organization – a man who analyzes the world economy – said, &quot;Workers in the United States are putting in more hours than anyone else in the industrialized world” WHY? Ultimately, it’s all to BUILD SOMEONE ELSE’S WEALTH! Whether we want to admit it or not, that’s essentially what all employees do…
Let’s talk about what “career” really means for a W-2 wage earner today. On average, workers can expect to change jobs within a chosen profession 6-8 times AND completely change working professions at least 3 times in their lifetime. On average, 2 out of every 10 retirement dollars are cashed out when workers switch jobs. And even those who don’t cash out are usually are unable to pick up their retirement savings plan right where they left off. The bottom line is that W-2 workers can expect to make multiple changes, and every time you change direction, you fall farther and farther behind; behind in your savings... behind in your plans for the future... But at least there’s Social Security, right?
The storm is on the horizon: Let’s recap what we’ve learned so far: Colossal Consumer Debt: 63% of households are in credit card debt. Company Downsizing: GM – Ford – HP – Campbell’s – AOL Lengthy lay-offs – 37% of employable people have been out of work for six months or longer. The elimination of benefits: 1 in 7 people do not have medical insurance and 72% of Americans work for employers that do NOT pay for their full medical insurance. Longer work hours – less money. Enormous corporate bankruptcies are looming – 90% of all companies do not make their forecasted figures Massive Pension deficits – 50% of pension plans have been eliminated over the past decade and those that do exist are nearly Half a Trillion Dollars under funded Social Security – 70% of all Americans believe social security will go bankrupt. So, what’s the bottom line?
This is kind of an amusing graphic, but it illustrates a very serious point – looking the other way just isn’t longer a option. There’s no denying it – the dangers faced by today’s working families are real, and they aren’t going away anytime soon. If you’re serious about securing your family’s future – and I’m sure you are because you’re here – it’s time to get educated about how you’re going to take control of your destiny. I’m sure you agree, we owe that much to ourselves and our family.
So why look at these things? Simple. It comes down to the quest for the good life – the Canadian dream. How many of you here today are looking to improve your quality of life – not only today, but also with an eye toward how you’re going to maintain your lifestyle during retirement? All of us, right? OK... So, let’s take a closer look at why the “good life” is quickly becoming out of reach for the average Canadian.
Whether you’re 25 or 65 or somewhere in between, the clock really is ticking… Since we know that traditional options are unreliable, the question is, how will you take control of your financial future to get from where you are to where you want be? Listen... We’ve spent a decent amount of time today discussing the cold hard reality of the New Career Economy, but that’s only half the story. The great news is that this really IS the land of opportunity. The American dream is alive and well, we just have to come to grips with reality; stare it down, and figure out how to create our own American dream. Ordinary people are doing every single day. The first step is deciding to take action. The fact that you’re here means you’ve started the process. Now it’s time to look beyond your circumstances and discover WHAT SUCCESSFUL PEOPLE ALREADY KNOW… AT THIS POINT I AM GOING TO HAND OUT ANTI-DEPRESSANTS!!!!!!!!!!
How many of you would like to steer your own ship? All of you, right? Yet it’s amazing how few of us actually do. The biggest mistake most people make in creating their lifestyle is failing to learn about their options. It’s truly the ONLY way to discover what’s possible. The simplest, most direct route to controlling your own destiny and your financial future is simply to observe how others are doing it, and then learning what your options for doing the same. For most of you that means working for yourself and not for somebody else.
Maybe it’s time to start your own business. You might say, “that sounds great, but I don’t know how to do that.” Others might respond very honestly and admit that just the thought of being self employed scares them. Remember, the biggest mistake you can make is not exploring your options. So, what are your options for becoming self-sufficient? Come up with an idea and build a business from scratch Search for a work-at-home opportunity If you have a specialty area, you could be a consultant Whatever option you consider, you’ll need to ask yourself, “Will this particular business deliver the financial and personal rewards I’m looking for?” Some may, others may not. It’s important to get educated while you explore your options...
Our latest research from the U.S. Bureau of Labor Statistics shows that, across all sectors, 45% percent of new independent business failures happen within their first 2 years. You could call it The two year guillotine. The main reasons? Lack of capital and poor cash flow management Unrealistic expectations on the time it takes to be successful Lack of a executable business model
Being your own boss sounds great, but most independently-owned small businesses don’t make it. Why? I highly recommend the book you see on the slide right now, “The E Myth Revisited.” Michael Gerber is a world renowned expert on business and coaching. He researched the plight of small business owners to discover exactly what makes so many fail and what it takes to make them succeed. More importantly, he set about discovering how business owners can find not just financial fulfillment, but PERSONAL fulfillment as well. You may not be able to see it in the graphic, but the banner on the book’s cover reads, “What Every Successful Entrepreneur Knows.” Naturally, here at The Entrepreneur’s Source, we make good use of Gerber’s research in helping people explore their options. Here’s what he found... There are some common “Fatal Assumptions” that people make when they consider going into business: Fatal assumption #1: if you understand the technical work of a business, you understand a business that does that technical work. That’s not always true. For example, a good electrician may not necessarily know a thing about how to run an electrical contracting business. Fatal assumption #2: owning a business will automatically bring you personal freedom. All too often, a business can actually enslave the person who owns it. These assumptions can lead to what Gerber calls the Fatal Problem: Suddenly the job you knew how to do so well, and maybe even enjoyed, is overshadowed by a dozen or so other responsibilities that you don’t know how to do at all… This charts the course from Grand Opening to Liquidation, and it’s a course followed by many business owners who try to go it alone.
When considering your options many of you will have to contend with some “F” words... things that can hold you back if you’re not careful. This is especially true if you don’t have the input of a good mentor or coach: Frustration Fear of failure Financial constraints And yes, sometimes even family and friends When you’re exploring your options, it easy to get distracted from the most important F-words of all – Financial Freedom. Thankfully, you don’t have to go it alone; there are alternatives.
Let’s talk about your alternatives to going it alone. How many of you have ever heard the saying “self made millionaire”? The truth of the matter is, millionaires never become millionaires on their own. They’re “team made”. Henry Ford is famous for admitting that the one thing he knew best was how to surround himself with good people. He built a strong team, and now he’s a household name. Donald trump says there are only 2 ways to grow rich – leverage people leverage money or both. OK, but who should you have on your team? Taking a look at what successful people have done and are doing, a good team should include: Mentors who act as active coaches Like-minded, supportive, wealth builders and visionaries Where can you find people like this?
Let’s take a look at the “Power of Franchising” here are some compelling statistics: According to a study by PricewaterhouseCoopers: There are 760,000 franchised businesses in the US, generating over $1.53 trillion in revenue Franchising is the #2 industry sector for employing people, second only to manufacturing Although only 8% of business outlets are franchised, they will generate 44% of the total gross business revenue. You do the math… That’s a testament to the efficiency and productivity of the team concept we discussed earlier. No wonder franchised businesses – from hardware stores to restaurants – can be found in pretty much every community in the country.
What are your Goals, Needs and Expectations and how do you intend on getting there? Here are four steps to getting where you want to go: Define your goals – determine the destination... Know where you want to go. Map out your course – know how you’re going to get there. Surround yourself with a knowledgeable team – coaches, mentors, successful people who know the way – very often a franchise is the best way to assemble such a team. Explore your options - Identify those opportunities that will be your vehicle to financial freedom.
Here’s a brief overview of what we’ve learned today: There are many dangers in the New Career Economy ® that are affecting you and your family today – dangers that make the status quo untenable. At the VERY LEAST, you need to educate yourself and explore alternative career options outside of traditional employment. Knowledge is power – having the right information and access to a team of knowledgeable, successful supporters is crucial to your own success. Franchising is one of the time-tested models of success that can provide people with a proven road map to success. Partnering with a coach is essential to helping you discover possibilities and options that you may NEVER have discovered on your own.
Next Steps The fact that you’ve taken the time to join us today tells me that something inside is urging you to take control of your destiny. Don’t silence that voice! Remember – knowledge is power. It literally costs nothing to explore your options and to consider the possibilities for your future. But the cost of NOT exploring your options could very well be all of your dreams for your family’s future. You have many opportunities and choices – The “New Career Economy ® ” doesn’t offer us the same assurances our parents and grandparents enjoyed. But opportunities abound. We just have to look for them. Follow-up with the person who invited you today. Make use of their knowledge. Keep in mind the benefit of a coach. Business coaches specialize in multiple options and have the benefit of the inside track. A coach isn’t a salesperson, rather they can help you in a DISCOVERY process that helps you to see what options can take you to where YOU want to go. TES: The Entrepreneur brands are a host of franchise options one-stop, one-source entrepreneurial center committed to supporting you in your search and success in business. I’d like to talk to you personally about how I can help you explore your options.
New Career Economy Cdn 2011
THE NEW CAREER ECONOMY® CINDY KEMP SELF-EMPLOYMENT COACH
Agenda <ul><li>Reality – “things ain’t what they used to be” </li></ul><ul><li>Preparing for Your Family’s Future </li></ul><ul><li>Protecting Yourself in the New Career Economy </li></ul><ul><li>Alternative Career Options </li></ul><ul><li>The Power of Franchising </li></ul>
Canadians workers face job uncertainty The job market is changing. The time to explore your options Is NOW
Our Present Economy <ul><li>Recession: Defined as two consecutive quarters of decline in real GDP </li></ul><ul><li>1929 – recession lasted 22 months </li></ul><ul><li>Aftermath of 9/11 – almost 12 months. </li></ul><ul><li>Second recession in a decade </li></ul><ul><li>started in December of 2007 </li></ul><ul><li>36 months later - is it over? </li></ul><ul><li>Is it really still a recession or the New Career Economy? </li></ul>Source: StatsCan
Unemployment: do statistics tell the whole story?
“ I never thought it would happen to me” <ul><li>The length of time to find new employment has grown. </li></ul><ul><li>Competition is fierce – the rise of social media an networking events is evidence that everyone is trying to fund an “edge”. </li></ul>
WHO GETS HIT THE HARDEST? <ul><li>Good News : In a typical economy, unemployment rate for people with college degrees is approximately half for those with no degree. </li></ul><ul><li>Bad News : This economy is anything but typical. </li></ul><ul><li>In fact, senior executives are among the hardest hit. </li></ul>
Can working a job give you the life you want? <ul><li>Nearly all of us must work for a living </li></ul><ul><li>Can working as an employee finance your family’s dreams? </li></ul>For many, a reliable career in Canada is becoming a thing of the past. Why?
Still believe in Corporate Canada? <ul><li>There is a dramatic increase in the </li></ul><ul><li>rise of out-sourced service centres = visible loss of jobs. </li></ul><ul><li>Pension plans are under-funded – if you even had a pension plan. </li></ul><ul><li>The collapse of the stock market last year left corporate pension plans underfunded by billions of dollars. </li></ul><ul><li>Eroding confidence in corporate executives – StatsCan has reported that the average salary in Canada is $42,888. Corporate Executives are 155 times that… </li></ul>
The reward of progress? <ul><li>More work hours = LESS : </li></ul><ul><li>Leisure time </li></ul><ul><li>Paid vacation </li></ul><ul><li>Sick leave </li></ul><ul><li>Time with loved ones </li></ul>Longer work days. More stress. Source: American Time-Use Survey, BLS, 2004.
Building someone else’s wealth? <ul><li>North American workers labor longer hours than anyone else in the industrialized world. </li></ul><ul><li>For what? </li></ul>Are we out of our minds?
“ Careers” in the New Career Economy ® ? <ul><li>The lifetime of a typical employee: </li></ul><ul><ul><li>6 to 8 job changes </li></ul></ul><ul><ul><li>at least 3 changes in profession </li></ul></ul>
WHO HAS CONTROL OVER YOUR FUTURE? There could be a storm on your horizon Colossal consumer debt Longer work, less money Company downsizing Enormous corporate bankruptcies Lengthy lay-offs Massive pension deficits The elimination of benefits Social Security insolvency
Look beyond your circumstances <ul><li>Traditional jobs no longer provide the Good Life. </li></ul><ul><li>The clock is ticking - how long will you wait? </li></ul>CONTROLLING YOUR OWN DESTINY IS KEY!
Everyone wants to Steer their own Ship <ul><li>Know your OPTIONS! </li></ul><ul><li>Break free from the traditional employer- employee relationship </li></ul><ul><li>Learn what successful people are doing </li></ul>Successful people DO steer their own ship
Perhaps it’s time to consider working for the perfect employer … YOU <ul><li>Successful people work to build their own future, not someone else’s </li></ul><ul><li>What are your options for self-sufficiency? </li></ul>
What do these companies have in common? <ul><li>Hyatt Corp </li></ul><ul><li>Burger King </li></ul><ul><li>IHOP Corp </li></ul><ul><li>The Jim Henson Company </li></ul><ul><li>FedEx Corp </li></ul><ul><li>HP </li></ul><ul><li>Microsoft Corp </li></ul><ul><li>CNN </li></ul><ul><li>MTV Networks </li></ul><ul><li>Wikipedia Foundation Inc </li></ul><ul><li>Sports Illustrated </li></ul><ul><li>GE </li></ul>
What do these companies have in common? <ul><li>Hyatt Corp - 1957 </li></ul><ul><li>Burger King - 1954 </li></ul><ul><li>IHOP Corp - 1958 </li></ul><ul><li>The Jim Henson Company - 1958 </li></ul><ul><li>FedEx Corp - 1973 </li></ul><ul><li>HP – The Great Depression </li></ul><ul><li>Microsoft - 1975 </li></ul><ul><li>CNN - 1980 </li></ul><ul><li>MTV Networks - 1981 </li></ul><ul><li>Wikipedia Foundation Inc- 2001 </li></ul><ul><li>Sports Illustrated - 1954 </li></ul><ul><li>GE – 1876 (6 year recession) </li></ul>THEY WERE ALL STARTED DURING A RECESSION!
IS SMALL BUSINESS THE ANSWER? <ul><li>97% of businesses in Canada are classified as “small”. </li></ul><ul><li>Small businesses contribute nearly 43% to Canada’s economic output. </li></ul><ul><li>75% of small businesses employ fewer than 5 people. </li></ul><ul><li>59% of small business owners are men – 41% are women. </li></ul>
GOING TO ALONE = LOWER COST/HIGHER RISK <ul><li>To succeed you must have: </li></ul><ul><li>A marketable product or service </li></ul><ul><li>Expertise to management a business alone. </li></ul><ul><li>Vision and planning. </li></ul><ul><li>Cash and/or access to a friendly bank </li></ul><ul><li>The ability to take risk </li></ul><ul><li>Relationships and Good Luck </li></ul>
Why most independently-owned small businesses don’t work <ul><li>Fatal assumptions lead to fatal problems </li></ul><ul><li>Common wisdom says do what you know, love and enjoy </li></ul><ul><li>The reality of going it alone. </li></ul>
Some “F” words to keep in mind <ul><ul><li>Frustration </li></ul></ul><ul><ul><li>Fear of Failure </li></ul></ul><ul><ul><li>Financial Constraints </li></ul></ul><ul><ul><li>Family & Friends </li></ul></ul><ul><li>Keep your eye on the prize: FINANCIAL FREEDOM </li></ul>Which “F” word will you base your future on?
The alternative to going it alone: find a TEAM to support you <ul><li>Millionaires are "team-made" </li></ul><ul><li>A good wealth team should consist of the following key players: </li></ul><ul><ul><li>Mentors who act as active coaches </li></ul></ul><ul><ul><li>Like-minded, supportive, wealth builders and visionaries </li></ul></ul>Where can you go to find such a team?
FRANCHISING – DID YOU KNOW? <ul><li>Franchises account for 40% of all retail sales (*Walmart is not a franchise*) </li></ul><ul><li>There are 78,000+ franchises in Canada </li></ul><ul><li>Franchising employees over 1M Canadians </li></ul><ul><li>Franchising accounts for 10%+ of the gross Domestic Product </li></ul><ul><li>Franchising accounts for 1 out of every 5 dollars spent by consumers in goods and services </li></ul>
GOALS – NEEDS - EXPECTATIONS <ul><li>Four crucial steps: </li></ul><ul><li>Define your goals </li></ul><ul><li>Map your course </li></ul><ul><li>Build a winning team </li></ul><ul><li>Explore your options </li></ul>Your business is the vehicle that will take you there.
Summary <ul><li>There many dangers and threats to your family’s security </li></ul><ul><li>We can no longer just look the other way </li></ul><ul><li>You owe it to yourself to explore your options – TODAY! </li></ul><ul><li>Information is one of the keys to your future </li></ul><ul><li>Franchising manages the risk of business ownership </li></ul><ul><li>Partnering with a coach is critical </li></ul>
Next Steps <ul><li>Thank you for allowing us to share this information with you. </li></ul><ul><li>Continue the process of exploring your options </li></ul><ul><li>Take some time to consider your Goals, Needs and Expectations </li></ul><ul><li>Visualize Financial Freedom and your Lifestyle </li></ul><ul><li>Visit me at Booth 406 </li></ul>
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