Views on social media from student affairs staff
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Views on social media from student affairs staff

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Quotes from a survey used in a presentation by Cathy Holbrook and Cindy Kane at the NASPA Region 1 regional conference.

Quotes from a survey used in a presentation by Cathy Holbrook and Cindy Kane at the NASPA Region 1 regional conference.

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Views on social media from student affairs staff Views on social media from student affairs staff Presentation Transcript

  • Some views from SSAOsabout use of social media
  • "At UTSA (Facebook) was a great window on the student experiencebecause I had a number of students who friended me. Ive only been at UTAustina few months so not as many FB friends. So far we are using the page for our division to build community internally, share info and begin to engage students"
  • Why use Social Media? (particularly Twitter)"Its also been a good way to promote student engagement.""Students are there and I am trying to find the courage to engage the student community in this way."
  • Some words from your peers... "[Social media] lets you increase visibility and meet students where they are at.""I was told by a student that twitter was the way to connect with students. As always, the student was right."
  • Some words from your peers..."Saw value via a professional association, then connected to #sachat and saw potential for networking, mentoring and professional development." "It is very difficult to reach students and faculty in effective ways. I know FB is widespread for students, but I seem to reach at least influential students through Twitter."
  • Some words from your peers... "I have found social media to moreuseful than I would have ever thought possible. I understand that not everyone is comfortable with this, and it does take some time to figure out how to make it useful, but I would encourage SSAOs to give it a try."
  • A vivid example of social media in action..."One time students were protesting(at) a board of trustees meeting. Many of my colleagues were in the building attending the meeting. Students were outside the building yelling and throwing things and getting arrested. I was following the events on twitter and was able to tell colleagues what was happening outside. On another day, we had an emergency on campus and had to evacuate all of the buildings, I knew before the Public Safety personnel on campus that it was an earthquake because I was on twitter. I learn most everything I know about social media on twitter."
  • A vivid example of social media in action..."One time students were protesting(at) a board of trustees meeting. Many of my colleagues were in the building attending the meeting. Students were outside the building yelling and throwing things and getting arrested. I was following the events on twitter and was able to tell colleagues what was happening outside. On another day, we had an emergency on campus and had to evacuate all of the buildings, I knew before the Public Safety personnel on campus that it was an earthquake because I was on twitter. I learn most everything I know about social media on twitter."
  • Your staff also has a few things to say... Q:  What  do  you  think  SSAOs  need  to  hear  about  social  media?  
  • Your staff speaks..."Social  media  is  about  building  community-­‐-­‐ internal  community,  external  community,   community  between  staff  &  students,   between  administra:on  &  staff,  and  on  and   on  and  on.  Conversa:on  doesn’t  have  to  be   threatening  or  accusatory-­‐-­‐wan:ng   conversa:on  means  there’s  interest  and   commitment.  Use  SoMe  to  leverage  those."  
  • Your staff speaks... I’d  want  to  say  age  doesn’t  maCer  with  social  media.  I  feel  like  some:mes  we  hide   behind  it  as  an  assump:on  when  people   avoid  it  because  they  are  older.    We  also   use  that  same  assump:on  nega:vely  when  we  assume  that  younger  staff  has  to   bear  the  burden  of  communica:on   because  they  will  automa:cally  know  it.     Neither  scenario  is  true!  
  • Your staff speaks..."We  have  to  allocate  work  :me  and  make   space  in  job  descrip:ons  for  this.  We  cant   just  assume  that  because  Facebook  is   “fun,”  people  have  to  update  it  on  their   free  :me.  It  can  be/needs  to  be  used  for   strategic  communica:ons  work."