Blogging: Research, Topic Selection and Writing Styles/Tips
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Blogging: Research, Topic Selection and Writing Styles/Tips

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Cindy Stephenson's presentation at WordCamp Victoria, November 14, 2009.

Cindy Stephenson's presentation at WordCamp Victoria, November 14, 2009.

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Blogging: Research, Topic Selection and Writing Styles/Tips Presentation Transcript

  • 1. WordCamp Victoria Research Strategies, Topic Selection and Writing Styles Cindy Stephenson November 14, 2009
  • 2. Focus on your reader
  • 3. Focus on your reader:
    • Research strategies
    • Identifying your niche
    • Getting your message out
  • 4.
    • Your takeaway
    • Strategies and best practices
    • Additional resources
    For each of these we’ll consider:
  • 5. Research helps you:
    • Know who you’re writing for
    • Understand their issues
    • Know what others are saying
    • Strategically offer your point of view
  • 6. Research Strategies
    • Read, read, read (with a focus)
    • Seek out other points of view
    • Organize your info
    • Explore useful tools (many are free!)
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11. Some interesting examples…
    • American Red Cross
    • Google Trends
    • CEO blogger Merrill Dubrow
  • 12. American Red Cross
    • Uses research to identify key influencers and improve its image with key audiences
    http://www.redcross.org/
  • 13. American Red Cross: uses research to identify key influencers http://www.redcross.org/
  • 14. The CEO blogger: going beyond standard web metrics The Merrill Dubrow Blog http:// www.marcresearch.com/blogs/merrill /
  • 15. 25 Things I Learned on Google Trends – Steve Rubel of Micro Persuasion http://bit.ly/3ikPm4
  • 16.  
  • 17. Tudorwilliams An interesting comparison of web traffic on IABC's site compared to PRSA over past year. Some big differences! http://tinyurl.com/mn4soy
  • 18. http://surveymonkey.com
  • 19. Want more on research?
    • KDPaine’s PR Measurement Blog http://kdpaine.blogs.com/
    • Charlene Li
    • http://www.altimetergroup.com/about/charlene-li
    • Angela Sinickas http://www.sinicom.com/index.htm
  • 20. http://kdpaine.blogs.com/ @kdpaine
  • 21.  
  • 22. http://www.sinicom.com/ @sinickasa
  • 23. Research helps you focus on your reader
  • 24. Becoming known in your niche gives you:
    • Traffic
    • Links
    • Fans
    • Authority
    • Opportunities and contacts
  • 25. Specialize
    • Everyone’s an expert at something today!
    • Why not you?
    • What are your interests?
    • Why should people read your blog?
  • 26. http://www.problogger.net/about-problogger/
  • 27. http://www.copyblogger.com/keyword-research/
  • 28. Finding success in your niche
    • Focus on your readers
    • Comment
    • Reciprocal links
    • Submit guest posts
    • Post a response to something you’ve read
  • 29. Want more inspiration?
  • 30. Getting your message out effectively leads to:
    • Subscribers
    • Incoming links
    • Influence and authority
    • Fame and fortune!
  • 31. Before you start writing:
    • Who is your audience?
    • What do you want to say?
  • 32. Have a clear message:
    • Put your most important ideas first
    • Keep it short and simple – one idea per post
  • 33. Be your own editor:
    • Write the way you speak
    • Use simple, everyday words
    • Cut out unnecessary words
  • 34. Appearance matters
    • Layout
    • Sub-heads
    • Images
    • Links
    • Bullets
  • 35. More on writing?
    • Jakob Nielsen: http://www.useit.com/
    • Brian Clark and Copyblogger: http://www.copyblogger.com/
    • Garr Reynolds and Presentation Zen: http://www.presentationzen.com/
    • Style guides
  • 36.  
  • 37. Photo Credits
    • Meliqua and Bernard: http://www.flickr.com/photos/thomashawk/3975342529/in/set-72157594567688537/
    • People: http://www.flickr.com/photos/amit-agarwal/856769331/
    • Social media signals: http://www.flickr.com/photos/intersectionconsulting/
    • Prairie dog love: http://www.flickr.com/photos/thomashawk/21824144/in/set-72157594567688537/
    • Motocross: http://www.flickr.com/photos/georgio/
    • Urls: http://www.flickr.com/photos/thomashawk/2535129902/
    • Chris Brogan: http://www.flickr.com/photos/cc_chapman/375395955/sizes/m/
    • Lorelle Van Fossen: http://www.flickr.com/photos/foreverdigital/
    • Connie Reece: http://www.flickr.com/photos/sheilascarborough/3317397310/
  • 38. Photo Credits (continued)
    • Blog headline: http://www.flickr.com/photos/anniemole/85515856/
    • Protester: http://www.flickr.com/photos/city_poet/1518350408/
    • Editor: http://www.flickr.com/photos/nicmcphee/2756494307/sizes/l/
    • Closet: http://www.flickr.com/photos/22876714@N03/3682069379/
    • Touchgraph: http://www.flickr.com/photos/susanbeebe/2937045576/
  • 39. Contact Info PR Perspective http://cindystephenson.wordpress.com @CJStephenson [email_address]