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WordCamp Victoria   Research Strategies, Topic Selection and Writing Styles Cindy Stephenson November 14, 2009
Focus on your reader
Focus on your reader: <ul><li>Research strategies  </li></ul><ul><li>Identifying your niche </li></ul><ul><li>Getting your...
<ul><li>Your takeaway </li></ul><ul><li>Strategies and best practices </li></ul><ul><li>Additional resources </li></ul>For...
Research helps you: <ul><li>Know who you’re writing for </li></ul><ul><li>Understand their issues </li></ul><ul><li>Know w...
Research Strategies <ul><li>Read, read, read (with a focus) </li></ul><ul><li>Seek out other points of view </li></ul><ul>...
 
 
 
 
Some interesting examples… <ul><li>American Red Cross </li></ul><ul><li>Google Trends </li></ul><ul><li>CEO blogger Merril...
American Red Cross <ul><li>Uses research to identify key influencers and improve its image with key audiences  </li></ul>h...
American Red Cross: uses research to identify key influencers http://www.redcross.org/
The CEO blogger: going beyond standard web metrics The Merrill  Dubrow  Blog http:// www.marcresearch.com/blogs/merrill /
25 Things I Learned on Google Trends –  Steve Rubel of Micro Persuasion http://bit.ly/3ikPm4
 
Tudorwilliams   An interesting comparison of web traffic on IABC's site compared to PRSA over past year. Some big differen...
http://surveymonkey.com
Want more on research? <ul><li>KDPaine’s PR Measurement Blog  http://kdpaine.blogs.com/ </li></ul><ul><li>Charlene Li </li...
http://kdpaine.blogs.com/   @kdpaine
 
http://www.sinicom.com/   @sinickasa
Research helps you focus on your reader
Becoming known in your niche gives you: <ul><li>Traffic </li></ul><ul><li>Links </li></ul><ul><li>Fans </li></ul><ul><li>A...
Specialize <ul><li>Everyone’s an expert at something today! </li></ul><ul><li>Why not you? </li></ul><ul><li>What are your...
http://www.problogger.net/about-problogger/
http://www.copyblogger.com/keyword-research/
Finding success in your niche <ul><li>Focus on your readers  </li></ul><ul><li>Comment  </li></ul><ul><li>Reciprocal links...
Want more inspiration?
Getting your message out effectively leads to: <ul><li>Subscribers </li></ul><ul><li>Incoming links </li></ul><ul><li>Infl...
Before you start writing: <ul><li>Who is your audience? </li></ul><ul><li>What do you want to say? </li></ul>
Have a clear message: <ul><li>Put your most important ideas first </li></ul><ul><li>Keep it short and simple – one idea pe...
Be your own editor: <ul><li>Write the way you speak </li></ul><ul><li>Use simple, everyday words </li></ul><ul><li>Cut out...
Appearance matters <ul><li>Layout </li></ul><ul><li>Sub-heads </li></ul><ul><li>Images  </li></ul><ul><li>Links </li></ul>...
More on writing? <ul><li>Jakob Nielsen:  http://www.useit.com/ </li></ul><ul><li>Brian Clark and Copyblogger:  http://www....
 
Photo Credits <ul><li>Meliqua and Bernard:   http://www.flickr.com/photos/thomashawk/3975342529/in/set-72157594567688537/ ...
Photo Credits (continued) <ul><li>Blog headline:   http://www.flickr.com/photos/anniemole/85515856/ </li></ul><ul><li>Prot...
Contact Info PR Perspective http://cindystephenson.wordpress.com @CJStephenson [email_address]
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Blogging: Research, Topic Selection and Writing Styles/Tips

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Cindy Stephenson's presentation at WordCamp Victoria, November 14, 2009.

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Transcript of "Blogging: Research, Topic Selection and Writing Styles/Tips"

  1. 1. WordCamp Victoria Research Strategies, Topic Selection and Writing Styles Cindy Stephenson November 14, 2009
  2. 2. Focus on your reader
  3. 3. Focus on your reader: <ul><li>Research strategies </li></ul><ul><li>Identifying your niche </li></ul><ul><li>Getting your message out </li></ul>
  4. 4. <ul><li>Your takeaway </li></ul><ul><li>Strategies and best practices </li></ul><ul><li>Additional resources </li></ul>For each of these we’ll consider:
  5. 5. Research helps you: <ul><li>Know who you’re writing for </li></ul><ul><li>Understand their issues </li></ul><ul><li>Know what others are saying </li></ul><ul><li>Strategically offer your point of view </li></ul>
  6. 6. Research Strategies <ul><li>Read, read, read (with a focus) </li></ul><ul><li>Seek out other points of view </li></ul><ul><li>Organize your info </li></ul><ul><li>Explore useful tools (many are free!) </li></ul>
  7. 11. Some interesting examples… <ul><li>American Red Cross </li></ul><ul><li>Google Trends </li></ul><ul><li>CEO blogger Merrill Dubrow </li></ul>
  8. 12. American Red Cross <ul><li>Uses research to identify key influencers and improve its image with key audiences </li></ul>http://www.redcross.org/
  9. 13. American Red Cross: uses research to identify key influencers http://www.redcross.org/
  10. 14. The CEO blogger: going beyond standard web metrics The Merrill Dubrow Blog http:// www.marcresearch.com/blogs/merrill /
  11. 15. 25 Things I Learned on Google Trends – Steve Rubel of Micro Persuasion http://bit.ly/3ikPm4
  12. 17. Tudorwilliams An interesting comparison of web traffic on IABC's site compared to PRSA over past year. Some big differences! http://tinyurl.com/mn4soy
  13. 18. http://surveymonkey.com
  14. 19. Want more on research? <ul><li>KDPaine’s PR Measurement Blog http://kdpaine.blogs.com/ </li></ul><ul><li>Charlene Li </li></ul><ul><li>http://www.altimetergroup.com/about/charlene-li </li></ul><ul><li>Angela Sinickas http://www.sinicom.com/index.htm </li></ul>
  15. 20. http://kdpaine.blogs.com/ @kdpaine
  16. 22. http://www.sinicom.com/ @sinickasa
  17. 23. Research helps you focus on your reader
  18. 24. Becoming known in your niche gives you: <ul><li>Traffic </li></ul><ul><li>Links </li></ul><ul><li>Fans </li></ul><ul><li>Authority </li></ul><ul><li>Opportunities and contacts </li></ul>
  19. 25. Specialize <ul><li>Everyone’s an expert at something today! </li></ul><ul><li>Why not you? </li></ul><ul><li>What are your interests? </li></ul><ul><li>Why should people read your blog? </li></ul>
  20. 26. http://www.problogger.net/about-problogger/
  21. 27. http://www.copyblogger.com/keyword-research/
  22. 28. Finding success in your niche <ul><li>Focus on your readers </li></ul><ul><li>Comment </li></ul><ul><li>Reciprocal links </li></ul><ul><li>Submit guest posts </li></ul><ul><li>Post a response to something you’ve read </li></ul>
  23. 29. Want more inspiration?
  24. 30. Getting your message out effectively leads to: <ul><li>Subscribers </li></ul><ul><li>Incoming links </li></ul><ul><li>Influence and authority </li></ul><ul><li>Fame and fortune! </li></ul>
  25. 31. Before you start writing: <ul><li>Who is your audience? </li></ul><ul><li>What do you want to say? </li></ul>
  26. 32. Have a clear message: <ul><li>Put your most important ideas first </li></ul><ul><li>Keep it short and simple – one idea per post </li></ul>
  27. 33. Be your own editor: <ul><li>Write the way you speak </li></ul><ul><li>Use simple, everyday words </li></ul><ul><li>Cut out unnecessary words </li></ul>
  28. 34. Appearance matters <ul><li>Layout </li></ul><ul><li>Sub-heads </li></ul><ul><li>Images </li></ul><ul><li>Links </li></ul><ul><li>Bullets </li></ul>
  29. 35. More on writing? <ul><li>Jakob Nielsen: http://www.useit.com/ </li></ul><ul><li>Brian Clark and Copyblogger: http://www.copyblogger.com/ </li></ul><ul><li>Garr Reynolds and Presentation Zen: http://www.presentationzen.com/ </li></ul><ul><li>Style guides </li></ul>
  30. 37. Photo Credits <ul><li>Meliqua and Bernard: http://www.flickr.com/photos/thomashawk/3975342529/in/set-72157594567688537/ </li></ul><ul><li>People: http://www.flickr.com/photos/amit-agarwal/856769331/ </li></ul><ul><li>Social media signals: http://www.flickr.com/photos/intersectionconsulting/ </li></ul><ul><li>Prairie dog love: http://www.flickr.com/photos/thomashawk/21824144/in/set-72157594567688537/ </li></ul><ul><li>Motocross: http://www.flickr.com/photos/georgio/ </li></ul><ul><li>Urls: http://www.flickr.com/photos/thomashawk/2535129902/ </li></ul><ul><li>Chris Brogan: http://www.flickr.com/photos/cc_chapman/375395955/sizes/m/ </li></ul><ul><li>Lorelle Van Fossen: http://www.flickr.com/photos/foreverdigital/ </li></ul><ul><li>Connie Reece: http://www.flickr.com/photos/sheilascarborough/3317397310/ </li></ul>
  31. 38. Photo Credits (continued) <ul><li>Blog headline: http://www.flickr.com/photos/anniemole/85515856/ </li></ul><ul><li>Protester: http://www.flickr.com/photos/city_poet/1518350408/ </li></ul><ul><li>Editor: http://www.flickr.com/photos/nicmcphee/2756494307/sizes/l/ </li></ul><ul><li>Closet: http://www.flickr.com/photos/22876714@N03/3682069379/ </li></ul><ul><li>Touchgraph: http://www.flickr.com/photos/susanbeebe/2937045576/ </li></ul>
  32. 39. Contact Info PR Perspective http://cindystephenson.wordpress.com @CJStephenson [email_address]
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