Cindy Ronzoni

Headed the Publicity and Corporate Communications Department at GSN, which included its 66
million-subscriber base cable T...
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Cindy Ronzoni's 2014 Resume


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PR professional Cindy Ronzoni is the founder of Social Spread Media - a communications agency that brings media attention to companies and individuals. Cindy is a specialist with emerging TV networks and currently represents AXS TV, FEARnet, Sony Movie Channel and the Television Critics Association. She always welcomes new clients.

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Cindy Ronzoni's 2014 Resume

  1. 1. Cindy Ronzoni  STRATEGIC COMMUNICATIONS AND MULTI- PLATFORM MEDIA PROFESSIONAL Corporate and Consumer PR, Social Messaging And Digital Media Specialist • • • CAREER SUMMARY An award-winning forward-thinking communications/marketing executive experienced in all levels of digital media and social engagement, internally and externally. Held corporate management leadership Vice President positions with responsibilities ranging from overseeing multi-million dollar projects, promotional press stunts to local community events. Background includes solid media relationships and a diverse set of vendor contacts as well the ability to develop media strategies generating greater awareness and targeting brand goals. KEY STRENGTHS • • • Effective communicator Marketing/advertising expertise Talent Relations Skills • • • Strategic Planner Decision-maker Knowledgeable in current trends EXPERIENCE SOCIAL SPREAD MEDIA – Fullerton, CA 2009-Present A digital communications agency providing customized media strategies Founder Provide strategy and services to corporations, businesses and non-profits to expand reach, awareness and web exposure through social media and publicity platforms. Create customized communications plans, train staff on effective community interaction and publicize content through the media and blogosphere. (Emerging TV Network PR Specialist). • PR consultant to the Television Critics Association (TCA) and Producer of the TCA Awards – Secured in-person award acceptances from actors such as Tom Hanks, Jon Hamm and Carl Reiner, among others. • PR Consultant to Mark Cuban’s AXS TV, an HD network showcasing events and entertainment in the areas of music, comedy and investigative reporting • PR/Social Media consultant to FEARnet, the world’s leading horror network, VOD channel and genre-website • PR Consultant to Sony Movie Channel, a Sony Pictures Television cable network created for film fans -- also serve as the LA-based PR rep for National Geographic Channel and NatGeo WILD. • Authored Association of Cable Communicators’ whitepaper - “The Social Aspects of Communication in the Cable Industry” (July 2011) – Hosted National Webinar LIFETIME NETWORKS – Los Angeles, CA 2009 A diverse, multi-media company, committed to offering the highest quality of programming that celebrates, entertains and supports women. Director, Corporate Communications & Online Media Relations Responsibilities included the dissemination/placement of corporate information in trade publications for Lifetime Networks’ announcements. Supervised special editions and managed publicity activities for the distribution and digital departments. Duties included writing daily ratings releases, awards submissions and assistance on executive talking points. • Spearheaded the department’s efforts strategizing online media campaigns for consumer content. Developed communities, serviced Facebook and Twitter accounts and gave counsel on maximizing blog results as well as provided SEO, SEM and keyword direction. Ronzoni Resume – Page 2 GSN (Game Show Network) – Santa Monica, CA 2002-2008 Industry-leading, game content provider distributing competition programming through its subscriber cable television network and skill-based online portal, Vice President, Corporate Communications and Publicity
  2. 2. Headed the Publicity and Corporate Communications Department at GSN, which included its 66 million-subscriber base cable TV network as well as its complementary multi-million dollar casual games business, Acted as spokesperson for the company on a multitude of issues including cable disputes, ratings, programming acquisitions and personnel matters, among others. • Garnered global press hits on GSNʼs Internet news games, including the Paris Hilton parody game, which broke records averaging 30,000, plays an hour. Press coverage included TMZ, US Weekly, CNET, New York Times, People,, FOX News, “Entertainment Tonight,” and among others. • Secured 22 individual and unique segments on “Entertainment Tonight” (a new ET record) for a Tonya Harding documentary • Established a strategic communications vision, developed staff and created initiatives that exceeded business goals in industries such as entertainment, interactive television, casual gaming, financial, education, consumer products and new media. NEWS CORPORATION – Los Angeles, CA 1986-2001 Member of Fox Broadcasting Company’s start-up team – 14-year tenure. Organized every press conference and live event press compound while at FOX. FOX CABLE NETWORKS GROUP -Vice President, Corporate Communications (2000-2001) Developed and created the day-to-day operating infrastructure for newly created Corporate Communications department of Fox Cable Networks Group (FCNG). Entity also directed corporate PR for News Corp.ʼs production arm, Fox Television Studios (FTVS). FOX-Vice President, Affiliate Publicity and Corporate Communications (1997-2000) • Created the Affiliate Publicity department that reinforced and enhanced the marketing initiatives between FOX and its 115 news-producing affiliates. Extended the network’s brand to all of its affiliated stations through daily communication, customized news feeds and quarterly press junkets for FOX Sports, FOX News and FOX events. • Formulated corporate communication strategies for both consumer and trade media. Proven track record of securing top-level placements in national and local outlets. Also, managed corporate press efforts for FOXʼs owned-and-operated station group – including PR for its president and each station’s management team. • Conceptualized and oversaw the media compounds for FOX programs including the Prime Time Emmy, Billboard Music and NAACP Awards as well as Robbie Knievel motorcycle jumps, Upfront presentations and FOX-related Super Bowl endeavors. FOX-Publicity Assistant; Coordinator; Manager; Director (1986-1996) Was a member of the original start-up team establishing the fourth broadcast television network. Began as a publicity assistant and was promoted to Director, Publicity, before being named VP. EDUCATION Bachelor of Arts, Communications – Summa Cum Laude Graduate University of La Verne, La Verne, California