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This presentation was developed based on the ACC informational brief - The Social Aspects of Communication, An Overview of Social Media Practices in Corporate Public Relations for Cable. In this ...

This presentation was developed based on the ACC informational brief - The Social Aspects of Communication, An Overview of Social Media Practices in Corporate Public Relations for Cable. In this slide show, PR professional Cindy Ronzoni showcases valuable examples of social media practices in the cable industry.

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  • When I was first asked by Steve Jones to write this paper I thought I knew how the cable industry was wrong.
  • The power of social media to break news
  • Therefore, as communicators, we have to always be on our toes! That was one of the largest takeaways that I noticed from compiling this information.

Acc presentation   communication aspects final Acc presentation communication aspects final Presentation Transcript

  • An Overview of Social Media Practices in Corporate Public Relations for Cable © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
  • The Social Aspects of Communication August 31, 2011 Presented by Cindy Ronzoni, Founder and President Social Spread Media © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
    • Before We Begin We Have A Question for You
    • What social media tool do you use the most in your line of work?
    • Twitter
    • Facebook
    • LinkedIn
    • Email
    • YouTube
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
    • Here’s What We Will Cover
    • Common Uses
    • Crisis Management
    • Creative Engagement
    • Corporate Blogs
    • Conversational Writing
    • Answers to Your Questions
    • Time Permits – Bonus Tips
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
    • Preconceived Notions
    • Customer Service
    • Another marketing arm for company promotions
    • Lack of Corporate Blogging
    • One Sided Communication
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
            • Privileged to Interview
    • Pete Abel , Senior Vice President, Corporate Communications, Suddenlink
    • Sandra Colony , Senior Advisor, Employee Communications, Insight
    • Chris LaPlaca , Senior Vice President, Corporate Communications, ESPN
    • Pam Slay , Senior Vice President, Network Program Publicity, Crown
    • Media Networks (Hallmark Channel and Hallmark Movie Channel)
    • Gayle Weiswasser , Vice President, Social Media Communications, Discovery Communications
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication The Big Picture
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Insight 1 – Breaking News
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication  “ From the information, to the interaction, the links, the search functionality, to knowing – in an instant – exactly what people are talking about and caring about, there has never been anything like Twitter .” Jim Maiella, Vice President of Media Relations at Cablevision
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication “ So I’m told by a reputable person they have killed Osama Bin Laden. Hot damn.”
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Social is on the Rise
    • Source of Breaking News
    • Brands, Government Agencies, Companies, Non-Profits
    • Celebrities are now Controlling Their PR
    • Giving a voice to everyday people
    • Uprising are organizing through Twitter and Other Social Channels
    • The World is Changing in Almost Every Aspect
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Social is on the Rise
    • DRAWBACKS
    • Agencies and Employees Being Fired
    • Hard to Control Its Spread
    • Time Commitment
    • Invasion of Privacy
    • Defamation Lawsuits
    • Crisis Communication is A Common Occurrence
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication You are Held Responsible for What You Post And The World is Watching You
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Communication Professionals – Now More than Ever Need to be On Their Toes
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication “ We don’t have a 24 hour news cycle anymore; it’s now more like 24 seconds .” --Chris LaPlaca, Senior Vice President, Corporate Communications at ESPN.
  • The Social Aspects of Communication
  • The Social Aspects of Communication
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Insight 2 – Are You Ready If A Crisis Hits? Could you react in 24 seconds?
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Discovery Communications Was Ready Case Study: Hostage Situation -Crisis Communication Plan In Place -Able to Shut off Social Communication Precedent Setting
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Discovery released an official statement on their corporate blog only after the situation was resolved and their employees were safe. And Discovery’s corporate communications and social media teams even went a step further, pushing the statement’s URL link to all of Discovery’s social accounts (Facebook and Twitter) as well as the social accounts of their sister networks. More than 50,000 people (19,000 from Twitter) visited Discovery’s main blog post in the first two days. “People were tweeting about it so quickly that it was spreading the story faster than traditional media could get to it. - According to Gayle Weiswasser
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Insight 3 – Practical Aspects of a Corporate Blog
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Employees Post Personal Touch
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication ESPN Front Row began with “A Day In The Life” Project 24 Hours of Life at ESPN including its sister offices Brilliant!
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Personal Touch Customer Service
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 Answers Why? Answers Who He Is
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Local
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Relevant Customer Content
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Post Achievements
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication 2-way involvement
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Insight 4 – Conversational Engagement
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Would You Engage in These Conversations?
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
  • The Social Aspects of Communication
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Carriage Disputes Transparency
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
  • The Social Aspects of Communication Good With The Bad
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Highlighting a Press Hit Great Use
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Great Customer Service
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Bonus Material
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Customized Landing Pages
  • The Social Aspects of Communication Klout.com
  • The Social Aspects of Communication Customized Landing Pages
  • The Social Aspects of Communication
  • The Social Aspects of Communication
  • The Social Aspects of Communication
  • The Social Aspects of Communication Socialguide.com
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Time for Questions
  • © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Let’s Keep The Conversation Going Contact Info: Cindy Ronzoni, Social Spread Media @cindyronzoni Small Business/ PRBlog: www.Socialspreadmedia.com PR Blog: www.CindyRonzoni.com Facebook: Social Spread Media Fan Page