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Villanova Women in Business

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Creating the Brand of You

Creating the Brand of You

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  • 1. Villanova Women in Business Society Breaking Through The Glass Ceiling November 17, 2010 Creating the Brand of YOU The Key Elements of Personal Branding Presenter: Cindy Ratzlaff
  • 2. Who or What is a Brand?
    • Pepsi, Starbucks, Nordstrom’s and You
    • You must building the brand of YOU even as you serve the needs of an employer
  • 3. Four Elements of Branding
    • Visual
    • Voice
    • Value
    • Variation
  • 4. Visual
    • Present yourself for the job you want, not the job you have.
    • Purposefully create the subliminal message that you are executive material
    • Be aware that even casual business functions are just that - business
  • 5. Voice
    • Your voice is your core brand message and tone. Decide exactly how you want people to hear you.
      • Thoughtful and reasoned
      • Measured and thorough
      • Positive and eager
      • Passionate and detail oriented
  • 6. Value
    • What is your value to a company?
      • Starting salary matters
      • Who you work for is as important as what you do. Your boss is your gateway.
      • Evaluate your goals every year.
        • Potential for upward motion
        • A supportive, influential boss
        • Work you truly enjoy
      • Add to your skills
  • 7. Variation
    • What is your unique selling proposition?
      • Previous experience
      • Ability to work extra hours
      • Willingness to change locations
      • Passion for the work
      • Natural personality fit for the task
      • Contacts
  • 8. Build a Personal Brand Deck
    • Create a presentation of Brand You
      • Spell out your visual identity
      • Create a personal mission statement that defines your voice
      • Be clear about your value offerings
      • List your unique variations
  • 9. Creating Brand You SEO
    • Build a LinkedIn Profile
    • Adjust Facebook privacy settings
    • Untag yourself in friends photos
    • Create a business fan page
    • Start a Twitter Account in your own name
    • Begin a blog using WordPress or Blogger
    • Set up a G-mail account in your own name
  • 10. Cindy’s Personal Brand Business Principals
    • I work with women owned businesses and those who market to women
    • I do things that scare me regularly
    • I take imperfect action rather than wait for perfect action
    • I am a cheerleader for my clients
  • 11.  
  • 12.  
  • 13.  
  • 14. You are the Brand What you do or what you create is your brand extension.
  • 15. My Brand Women and those who market to women
  • 16. Connect with leaders in your desired industry. Twitter: @BrandYou FB: Brand New Brand You