Self Publishing Book Expo

Facebook Your Low Cost Marketing Secret Weapon Attracting attention for your book without breaking the bank Cindy Ratzlaff

WHY FACEBOOK?
Facebook has 300 million users ~ 50 million joined in the last six months
If Facebook were a country, it would be the 4 th largest in the world ~ by 2010 it could surpass #3, the U.S.A.
Bing and Google both index Facebook pages and increase your searchability
There are more than 450 million Google searches per day and Facebook Pages should be an important part of your overall SEO strategy

Goals for using Facebook to promote yourself and you book
Build a large fan base with awareness of you as an author as well as your book title and jacket.
Position yourself as a thought leader in your area and increase the perceived value of your book.
Drive presales through contests, giveaways, teleseminars and webinars and create compelling reasons for people to pre-order your book to drive pre-sales and impact bestseller lists.
Use Facebook and other social mediums as a funnel to bring new visitors to your home base: your blog or website
Create evangelizers for your work ~ passionate fans who eagerly await your next book.

Gary stages contests, posts video, and gives fans multiple ways to connect with him. His goal with this page was to drive pre-sales.

Gary integrates all of his marketing platforms so well, it’s worth going to his website and checking out his promotions.

Chris uses his page to talk about his appearances and he really engages with his fans, answering their questions and providing value.

Phil uses his page to keep fans informed about his media appearances and capture e-mails address for further marketing.

Because Mitch has multiple books his fan page is about him, not just one book.

Mitch highlights his newest book with a tab and in-depth information about the book, encouraging fans to pre-order.

Facebook Groups were very popular. PostSecret has more than 41,000 members in this group. The admin can e-mail them to their Facebook inbox BUT this doesn’t automatically show up in the members steam.

New York Times bestseller
Their Fan Page has more than 500,000 fans
Updates publish automatically to the stream
Google and Bing index Fan Pages which increases author SEO

The Power of FREE Scott uses a free e-book as a way to build his e-mail database and he markets his book via e-mail to those people as well as connecting with them on Facebook

You can customize your Facebook Fan Page Tabs and create one just for your book

It’s a Conversation
Attraction first, sales second
Engage in a conversation with potential readers
Create evangelizers for your book
Position yourself as a leader
Broadcast new, hold contests, give away excerpts, offer unique opportunities
Be the conversation

Cindy Ratzlaff
Twitter: @BrandYou
Facebook: Brand New Brand You
YouTube: CindyRatzlaff
http://CindyRatzlaff.com
Twitter: @SupremeSocial Facebook: SupremeSocialMedia http://SupremeSocialMedia.com

Self Publishing Book Expo

by Cindy Ratzlaff on Nov 11, 2009

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