1
How to build a platform, balance
a personal life, and create a
bestseller. . .
Without killing your spouse,
alienating y...
Social Book Marketing Strategy
The Social 360° Strategy
Three A’s of Book/Brand Marketing
6 Top Marketing Points on Facebo...
The Social 360°
Guided by the 3 A’s
Social Order of Things
Blog – home base
FB - #1 Social
Twitter – amplify
Pinterest – find
influencers
YouTube – to
create ...
Facebook:Facebook:
PagePage
vsvs
ProfileProfile
Metadata Magic
Cover Strategy = Billboard
Cover Strategy = Anticipation
Cover Strategy = Sell
Cover Strategy = Awareness
Giveaways = Like, Share, Comment
Contests, Sweeps, Giveaways
Woobox.com
Tabsite.com
Rafflecopter.com
Heyo.com
Offerpop.com
Wishpond.com
What should I post?
Photos
Quote Graphics
Videos
Text only Updates
Audio
Integrate Other
Platforms
Free Graphics Tools
Free Video Tools
Timesaving Tools: Auto Tweet
Find your fans
Work Smarter, Not Harder
Make Your
Content Work
Make it easy to
share
Woobox = free
Real Time = Relationships
22 Social Hangouts#Hashtags
Advertise on a budget
Split test image
Split test copy
Split test audience
Review daily
Facebook.com/advertising
VIP Fan Access
•Exclusive chats
•Exclusive access
•Exclusive
discounts
•Exclusive events
•Exclusive access
Facebook.com/ab...
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How to to Build a Platform, Balance a Personal Life and Create a Bestseller without Killing Your Spouse, Alienating Your Friends or Running Screaming into the Night

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How to choose where to put your social media marketing minutes so you still have time to write books.

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How to to Build a Platform, Balance a Personal Life and Create a Bestseller without Killing Your Spouse, Alienating Your Friends or Running Screaming into the Night

  1. 1. 1 How to build a platform, balance a personal life, and create a bestseller. . . Without killing your spouse, alienating your friends or running screaming into the night.
  2. 2. Social Book Marketing Strategy The Social 360° Strategy Three A’s of Book/Brand Marketing 6 Top Marketing Points on Facebook Contests, Sweeps and Giveaways, Oh My! Cross Platform Tools and Tips Advertising on a budget Private Groups
  3. 3. The Social 360°
  4. 4. Guided by the 3 A’s
  5. 5. Social Order of Things Blog – home base FB - #1 Social Twitter – amplify Pinterest – find influencers YouTube – to create intimacy
  6. 6. Facebook:Facebook: PagePage vsvs ProfileProfile
  7. 7. Metadata Magic
  8. 8. Cover Strategy = Billboard
  9. 9. Cover Strategy = Anticipation
  10. 10. Cover Strategy = Sell
  11. 11. Cover Strategy = Awareness
  12. 12. Giveaways = Like, Share, Comment
  13. 13. Contests, Sweeps, Giveaways Woobox.com Tabsite.com Rafflecopter.com Heyo.com Offerpop.com Wishpond.com
  14. 14. What should I post? Photos Quote Graphics Videos Text only Updates Audio Integrate Other Platforms
  15. 15. Free Graphics Tools
  16. 16. Free Video Tools
  17. 17. Timesaving Tools: Auto Tweet
  18. 18. Find your fans
  19. 19. Work Smarter, Not Harder Make Your Content Work Make it easy to share Woobox = free
  20. 20. Real Time = Relationships 22 Social Hangouts#Hashtags
  21. 21. Advertise on a budget Split test image Split test copy Split test audience Review daily Facebook.com/advertising
  22. 22. VIP Fan Access •Exclusive chats •Exclusive access •Exclusive discounts •Exclusive events •Exclusive access Facebook.com/about/groups
  23. 23. 23
  24. 24. 24

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