Do this not that social media for authors

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A Social Media Platform Building Strategy from Cindy Ratzlaff, who explains how she gathered more than 100,000 friends, fans, subscribers and followers on social media to create visibility for her brand.

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Do this not that social media for authors

  1. 1. D This, N That o otS ocial Media R oadmap for Authors 1
  2. 2. What if you wrote a book but no one read it. . .
  3. 3. D This, N That o ot100,000+ friends, fans, followers , connections, subscribers 3
  4. 4. D This, N That o otB log, FB P rofile, FB Fan Page, Twitter,YouTubeAuto Tweet, Post to FB L iveS et a timer for 15 minutes morning & nightCall every fan, follower by name… makefriends
  5. 5. D This, N That o otS hare your excitement, your process, yourprogressE ncourage and support other writersFiverr, Odesk, Wordle.net, to enhance visualsMake a book trailer at Animoto.com-FR E EPower of Free gift in exchange for e-mail
  6. 6. Author Social M Cycl e edia
  7. 7. Author Social M Cycl e ediaB logS hare blog link to FB Fan PageAuto Tweet FB Fan Page link to postS hare FB Fan Page link on P rofileCreate video version of post 2 days laterR epeat CycleIn between, comment, respond, engage
  8. 8. BLO = H M G O EBASE
  9. 9. BLOGWordpress.com, B logger.comS hort posts, under 500 words; shorter isbetterAlways use a image to illustrateUse K eywords in title & tags
  10. 10. FACEBO K PRO O FILE
  11. 11. Profil es: Engaging for Authors
  12. 12. FACEBO KFANPAGE O
  13. 13. O IZEDFANPAGE PTIM
  14. 14. Auto Post to Twitter
  15. 15. FANPAGES ARE CO M N M U ITIES
  16. 16. Treat Fans Like Insiders
  17. 17. PRO O O TWITTER M TE N
  18. 18. TWITTER CH LIST ECKFollow everyone who follows you;S ocialToo.comMake lists of key people in your industry to“filter the noise”Tweet, R T, converse and add valueP re-schedule with Hootsuite.comClean Up and Flush with Tweepi.com
  19. 19. Y U BE O TU
  20. 20. Y U BE CH LIST O TU ECKThink about how people search when givingyour videos a titleAdd keywords in both the description of thevideo and the keyword boxK eep videos shortCreate quality videos free with your stillimages at Animoto.com
  21. 21. DAILY ACTIO STEPS NWrite a short blog postS hare the post link on your FB Fan PageAuto Tweet the Fan Page UpdateL ike Your Fan Page update & share on your profileVideotape highlights from the post & upload to YouTubeS hare video link on FB Fan Page which auto tweetsL ike your video post of your FB Fan Page and share to yourprofile
  22. 22. M BRAN PRO ISE Y D Mhttp://Facebook.com/B randNewB randYouhttp://Twitter.com/B randYouhttp://YouTube.com/CindyR atzlaffhttp://CindyR atzlaff.com

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