The Three A’s of Brand YOUThe Three A’s of Brand YOU
• Articulate Your Brand
Attributes
• Attract Your Ideal Tribe
with Br...
Articulate
The Four V’s of Brand YOU
• Value
• Voice
• Visuals
• Variation
Hello.
My Brand is . . .
Did Readers Hear You?
• Google Alerts
• Social Mention
• TweetBeep
• ITTT
• Twitter List
• Facebook Shares
Visibility Through Branded ContentVisibility Through Branded Content
* Your Name Online ** Your Name Online *
• Blog posts...
The Brand
is You
Brand YOUBrand YOU
ArticulateArticulate ★★ AttractAttract ★★ AmplifiedAmplified
Your Brand PropertiesYour Brand Properties
Amplify
Creating the brand of you
Creating the brand of you
Creating the brand of you
Creating the brand of you
Creating the brand of you
Creating the brand of you
Creating the brand of you
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Creating the brand of you

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Originally delivered July 25, 2014, at the Pan Retreat, part of the Romance Writers of America annual conference. As an author, you are the brand. Everything you write is your brand extension. Viewing yourself as a brand will help you create a communications and marketing plan to help your book reach a wider audience.

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Creating the brand of you

  1. 1. The Three A’s of Brand YOUThe Three A’s of Brand YOU • Articulate Your Brand Attributes • Attract Your Ideal Tribe with Branded Content • Amplify Your Digital Footprint Attract Articulate Amplify
  2. 2. Articulate The Four V’s of Brand YOU • Value • Voice • Visuals • Variation Hello. My Brand is . . .
  3. 3. Did Readers Hear You? • Google Alerts • Social Mention • TweetBeep • ITTT • Twitter List • Facebook Shares
  4. 4. Visibility Through Branded ContentVisibility Through Branded Content * Your Name Online ** Your Name Online * • Blog posts • Characters – who to cast • All Posts on Social Media Platforms • Video and audio • Essays and opinion pieces • Radio, television and print interviews • Comments on other people’s websites • Photos shared from conferences • Blog posts • Characters – who to cast • All Posts on Social Media Platforms • Video and audio • Essays and opinion pieces • Radio, television and print interviews • Comments on other people’s websites • Photos shared from conferences Attract
  5. 5. The Brand is You
  6. 6. Brand YOUBrand YOU ArticulateArticulate ★★ AttractAttract ★★ AmplifiedAmplified
  7. 7. Your Brand PropertiesYour Brand Properties Amplify
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