Brand You: Create a Rock Star Brand for Yourself and Your Book

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Understanding the 4 elements of creating your brand and using three simple strategies to promote that brand will help you gain visibility for yourself and your book in a crowded online world.

This was my keynote talk at BookExpo America 2014 UPublishU education day for self-published authors.

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Brand You: Create a Rock Star Brand for Yourself and Your Book

  1. 1. The Three A’s of Brand YOUThe Three A’s of Brand YOU • Articulate Your Brand Attributes • Attract Your Ideal Tribe with Branded Content • Amplify Your Digital Footprint Attract Articulate Amplify
  2. 2. Articulate The Four V’s of Brand YOU • Value • Voice • Visuals • Variation Hello. My Brand is . . .
  3. 3. Amplify
  4. 4. Visibility Through Branded ContentVisibility Through Branded Content * Your Name Online ** Your Name Online * • Blog posts • Characters – who to cast • Case Studies for non-fiction • All Posts on Social Media Platforms • Video and audio • Essays and opinion pieces • Radio, television and print interviews • Comments on other people’s websites • Photos shared from conferences • Blog posts • Characters – who to cast • Case Studies for non-fiction • All Posts on Social Media Platforms • Video and audio • Essays and opinion pieces • Radio, television and print interviews • Comments on other people’s websites • Photos shared from conferences Attract
  5. 5. Your Brand PropertiesYour Brand Properties Amplify
  6. 6. Articulate
  7. 7. Brand YOUBrand YOU ArticulateArticulate ★★ AttractAttract ★★ AmplifiedAmplified

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