1
Advanced Strategies
for Book Sales
Facebook
Advanced Content Marketing
Authors as Rock Stars
Dress for Success
Feed the Monster
Visualize Sales
Advertise on a Budget
...
Authors as Rock Stars
Rock Your Genre with Live Chats
CoveritLive.com
Cover Photo as Ad
Live Video Broadcasts
Make it Easy
Dress Your Page for Success
Custom “Buy the Book” Tab
Feed the Content Monster
Video Calls to Action
Attract Readers Visually
Authors
Releases
Interests
Quotes
Pin from
site
Share to
Facebook
Pinterest for Authority
Appearances
Books
Press
Shareable
quotes
Creative Content - Instagr.am
Tour photos
Contests
Events
Fan photos
15
Advertising on $10 a day
Split test image
Split test copy
Split test audience
Review daily
Facebook.com/advertising
Book Club
•Exclusive chats
•Exclusive access
•Exclusive
discounts
•Exclusive events
•Exclusive first
reads
Facebook.com/ab...
Questions? Let’s Connect.
Facebook.com/BrandNewBrandYou
Twitter.com/BrandYou
YouTube.com/CindyRatzlaff
Pinterest.com/Cindy...
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Advanced Strategies for Book Sales - BookExpo 2013

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Advanced Facebook marketing strategies to increase awareness of authors and their books and ultimately to drive sales - presented at BookExpo America on May 30, 2013 in New York City

Published in: Education, Business, Technology
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Advanced Strategies for Book Sales - BookExpo 2013

  1. 1. 1 Advanced Strategies for Book Sales Facebook
  2. 2. Advanced Content Marketing Authors as Rock Stars Dress for Success Feed the Monster Visualize Sales Advertise on a Budget Secret groups for book club leaders
  3. 3. Authors as Rock Stars
  4. 4. Rock Your Genre with Live Chats CoveritLive.com
  5. 5. Cover Photo as Ad
  6. 6. Live Video Broadcasts
  7. 7. Make it Easy
  8. 8. Dress Your Page for Success
  9. 9. Custom “Buy the Book” Tab
  10. 10. Feed the Content Monster
  11. 11. Video Calls to Action
  12. 12. Attract Readers Visually Authors Releases Interests Quotes Pin from site Share to Facebook
  13. 13. Pinterest for Authority Appearances Books Press Shareable quotes
  14. 14. Creative Content - Instagr.am Tour photos Contests Events Fan photos
  15. 15. 15
  16. 16. Advertising on $10 a day Split test image Split test copy Split test audience Review daily Facebook.com/advertising
  17. 17. Book Club •Exclusive chats •Exclusive access •Exclusive discounts •Exclusive events •Exclusive first reads Facebook.com/about/groups
  18. 18. Questions? Let’s Connect. Facebook.com/BrandNewBrandYou Twitter.com/BrandYou YouTube.com/CindyRatzlaff Pinterest.com/CindyRatzlaff CindyRatzlaff.com
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