Advanced Strategies for Book Sales - BookExpo 2013

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Advanced Facebook marketing strategies to increase awareness of authors and their books and ultimately to drive sales - presented at BookExpo America on May 30, 2013 in New York City

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Advanced Strategies for Book Sales - BookExpo 2013

  1. 1. 1 Advanced Strategies for Book Sales Facebook
  2. 2. Advanced Content Marketing Authors as Rock Stars Dress for Success Feed the Monster Visualize Sales Advertise on a Budget Secret groups for book club leaders
  3. 3. Authors as Rock Stars
  4. 4. Rock Your Genre with Live Chats CoveritLive.com
  5. 5. Cover Photo as Ad
  6. 6. Live Video Broadcasts
  7. 7. Make it Easy
  8. 8. Dress Your Page for Success
  9. 9. Custom “Buy the Book” Tab
  10. 10. Feed the Content Monster
  11. 11. Video Calls to Action
  12. 12. Attract Readers Visually Authors Releases Interests Quotes Pin from site Share to Facebook
  13. 13. Pinterest for Authority Appearances Books Press Shareable quotes
  14. 14. Creative Content - Instagr.am Tour photos Contests Events Fan photos
  15. 15. 15
  16. 16. Advertising on $10 a day Split test image Split test copy Split test audience Review daily Facebook.com/advertising
  17. 17. Book Club •Exclusive chats •Exclusive access •Exclusive discounts •Exclusive events •Exclusive first reads Facebook.com/about/groups
  18. 18. Questions? Let’s Connect. Facebook.com/BrandNewBrandYou Twitter.com/BrandYou YouTube.com/CindyRatzlaff Pinterest.com/CindyRatzlaff CindyRatzlaff.com

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