Student Outreach Part I


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  • BETHANY: This is our main message today. If your chapter is struggling for lack of enough active members and volunteers, you may be neglecting an important part of STC’s population—student members.DAN: Amen to that. As a long-time member of the Orlando chapter, I can tell you with conviction that we could never have accomplished what we have over the past 10 years without student power!NEXT SLIDE
  • BETHANY: The next 3 slides are going to get just 30 seconds apiece. They provide background on STC’s student outreach initiative, which is wrapping up its third year. This chart, from Year 1, shows our overarching objectives, which are to strengthen STC’s student membership base and encourage retention upon graduation. The STC Board took two major actions in support of student outreach in 2011: they gave students the right, for the first time, to vote in STC elections; and they established a New Technical Communicator membership rate of $160 for the first 3 years after graduation to ease the steep jump from the $75 student membership to a $275 general membership.NEXT SLIDE
  • DAN: In Year 2, the Board established a special STC Task Force for Student Outreach. There were a number of important accomplishments in 2011-12, including the resolution of the IRS tax exemption issue by the STC staff and the adjustment of the STC budget cycle for student chapters to accommodate the academic year, by the STC treasurer and the CFO. Our overall focus was on establishing student mentoring programs pairing STC geographic communities and tech com students at nearby universities, particularly those with student chapters.NEXT SLIDE
  • DAN: This year did have a bit of a down side in that we have not always been successful in establishing and maintaining contact with the STC student communities, and while we have a good half dozen student mentoring programs ALMOST ready to happen, we only saw one new program actually start this year. However, we did have some remarkable accomplishments as well. Sally …SALLY: We had a very successful pilot on a virtual mentoring initiative pairing SMEs in the SIGs with students working on research/writing projects related to the Technical Communication Body of Knowledge project, or BOK. We are also ready to “automate” the mentor/mentee pairing process next year with a new software application at the STC Office called MentorBoard. We’ll be telling you more about both of those initiatives in our last two rotations this afternoon.BETHANY: Another major accomplishment was an STC outreach initiative to Sigma Tau Delta, the international collegiate English honor society. They invited Rachel Houghton of the Willamette Valley chapter and me to their international conference in Portland, OR, where we gave presentations on “Careers in Technical Communication for English Majors” and “Student Mentoring Programs.” STC has offered a discounted membership special to Sigma Tau Delta members that runs through this month, so we hope to gain some new STC student members from this outreach.DAN: We’ll take a glimpse at those presentations later today, and they are both in the printed book and on the CD.NEXT SLIDE
  • DAN: So that’s what the Student Outreach Team has been doing. Now, we go “back to basics.”NEXT SLIDE
  • SALLY: This chart summarizes the ways in which your STC community can get a big boost from student power. Never underestimate just how much power that can be!BETHANY: The beauty of this is that we have a “win-win” situation. The students find a “home” and get professional networking opportunities even if there is not a formal mentoring program in place (at least not right away). The community gets a much-needed injection of volunteer enthusiasm and labor.NEXT SLIDE
  • DAN: We’ve boiled student outreach down to a 7-step process. We’ll talk briefly on each step before opening things up to discussion.NEXT SLIDE
  • SALLY: Step 1 isn’t always as easy as you might think, but the STC Office is working on ways to make it easier for communities to identify their existing student members. And it pays to persevere, because every student you find and reach out to represents new talent, new energy, and potentially new leadership for your community.NEXT SLIDE
  • DAN: The first place to look is to see if there’s an STC student chapter at a university near you. There’s a link to the list of STC communities in this chart. NEXT SLIDE
  • SALLY: As a tech com faculty member, I can assure you that you will always be welcome in my classroom. We believe it significantly enriches our students’ preparation if they can get some information and advice directly from practitioners to round out their education. Even if there isn’t an STC student chapter on campus, you can start one if there is sufficient interest. All you need is 5 STC student members and a faculty advisor who is an STC member.NEXT SLIDE
  • BETHANY: The English Department is another good place to recruit new student members for your community. And if you want to focus on the “cream of the English major crop,” what better place to start than your local chapters of the international collegiate English honor society! NEXT SLIDE
  • BETHANY: Tricia Spayer reports that several members of the Northeast Ohio chapter are already using the “Careers” and “Mentoring” presentations that Rachel Houghton and I gave at the Sigma Tau Delta conference in their campus visits. If you are visiting on campus, I encourage you to take advantage of these turnkey presentations, which are already tailored for English majors. They even come complete with speaker’s notes, and they’re on the CD … and it’s free!  [DAN HOLDS UP CD].NEXT SLIDE
  • SALLY: If you’re wondering where you can find students like Bethany or Anna, you don’t have to look far. And if you can add even one Bethany or Anna to your community’s short list of active members, trust me, you will notice the difference immediately!NEXT SLIDE
  • DAN: The “win-win” relationship is at the heart of a successful mentoring relationship or a successful mentoring program … but you don’t have to have a formal mentoring program to engage your student members. Involve your students; challenge them. I can tell you for a fact that in the 10 years I have been working challenging STC projects with UCF students, they have always done an amazing job!
  • BETHANY: In the last two rotations of our student outreach presentation, we will present Part II of our “Jet Propel” presentation, focusing on formal mentoring programs. Dan and I will give you some tips on how to start up and administer a face-to-face student mentoring program—including all the tools you need to do that. [DAN HOLDS UP BOOK AND CD]SALLY: And Anna and I will tell you about this year’s BoKvirtual mentoring project and the plans to expand STC’s virtual mentoring program next year using a new software application called MentorBoard.BETHANY: And I’ll give you a preview of the two presentations Rachel Houghton and I gave at the Sigma Tau Delta international conference.NEXT SLIDE
  • BETHANY: Here’s what we covered in the “Careers” presentation.SHORT PAUSENEXT SLIDE
  • BETHANY: And here’s what we covered in the “Mentoring” Presentation.SHORT PAUSENEXT SLIDE
  • Student Outreach Part I

    1. 1. Harnessing Student Power to Jet-Propel Your CommunityPart I: Back to BasicsCommunity Affairs CommitteeMay 5, 2013: Leadership Day60th Annual STC International Conference, Atlanta, GABethany Bowles, Sally Henschel, Anna Lerew-Phillips, Dan Voss
    2. 2. Agenda Objective Background on CAC Background on STC Student Outreach Initiative Approach Tapping Student Power: Back to Basics: Steps 1–7 Preview of Afternoon Session (Part II of “Jet Propel”) Summary Contact Information Q&A’s, Discussion
    3. 3. Student Outreach by Your Community:Overarching ObjectiveTap a new and amazing resource …… Students are dam-powerful!
    4. 4. What is the CAC? It is STC’s Community Affairs Committee Established by the Board in 2009 to provide assistance to STCcommunities and to improve communication between the communitiesthe Board, and the STC staff Serves as a direct pipeline from the communities to STC leadership toensure communities’ needs/concerns are addressed and their ideas heard Led by Board member Tricia Spayer and Board member-elect Ben Woelk Staffed by dozens of volunteer leaders from STC communities across thecountry (professional chapters, SIGs, and student communities) Sponsors Leadership Day at the annual Summit Come meet us at “STC Central” … bring your earplugs in case weattempt to reprise last year’s unforgettable Irish drinking song
    5. 5. STC’s Student Outreach: 2010-2011 Student Outreach Team formed as a subset of the CAC Led by Dan Voss, STC-Orlando chapter, and Sarah Baca, STC-Orlandochapter and the University of Central Florida (UCF) Included STC leaders from the Board, the STC staff, and STCgeographic communities and SIGs Received outstanding support from STC leadership Overarching objectives were (and remain): Build STC’s student membership base Increase communication and establish partnerships betweenstudent chapters and other STC communities Increase retention of student members upon graduation Accomplishments Active role in Leadership Day at 58th Summit in Sacramento and atthe annual business meeting Board voted to enfranchise student members Board established discounted “NTC” membership rate for studentsfor 1st 3 years after graduation
    6. 6. STC’s Student Outreach: 2011-2012 Led by Dan Voss and Bethany Bowles, STC-Orlando chapter and UCF(Sarah Baca assumed another leadership role on the CAC) Accomplishments Board established special STC Task Force for Student Outreach STC staff resolved IRS tax exemption issue with student chapters Established new student chapter at Missouri Institute of Science andTechnology (1st new STC community in years) Conducted “health survey” of student communities and assignedCAC reps to maintain communication with and assist them STC treasurer and CFO (both on Task Force) adjusted studentchapter budget cycle to fit the academic year and ensured funding Outreach Team focused on establishing student mentoringprograms between STC geographic communities and tech comstudents at nearby universities Major role in Leadership “Day” at 59th Summit in Chicago, sparkingbroad interest in student mentoring programs and providing tools
    7. 7. STC’s Student Outreach: 2012-2013 Voss and Bowles continued their “reign of terror,” joined by Sally Henschel,who has spearheaded a new initiative on virtual mentoring Two disappointments CAC Student Outreach Team reps have had difficulty establishing andmaintaining communication with some student communities:the Team will be changing its approach next year It has proven easier to spark genuine interest in establishingstudent mentoring programs than to actually get them going Notable accomplishments Established new student mentoring program between Rochester chapterand RIT (thank you, Ben Woelk!) Several more such programs remain on the launchpad, fueled and ready Successfully established pilot program pairing students with virtual mentorSMEs to work on BoK-related research/writing projects Academic SIG and STC staff paved way for expansion into general virtualmentoring in 2013-2014 (new MentorBoard software)  high potential foractively engaging more student members Established alliance with Sigma Tau Delta with 2 presentationsat its international conference, focusing on careers in tech comfor English majors  recruiting new STC student members Active role in 60th Summit
    8. 8. Now … “Back to Basics”Tap a new and amazing resource …… Safe student power prevents melt-down!
    9. 9. Student Outreach by Your Community:Overall Approach Build your community’s student membership base Find and contact student members you already have Recruit at nearby universities Actively engage your student members Never underestimate them Listen to their ideas! Entrust them with leadership roles, right from the start Turbo-charge your volunteer pool Establish a pipeline of future chapter leaders Grow your students … Give them recognition, credit,professional growth, and networking opportunities Mentor them Partner on community projects Help them get jobs Retain your students as STC New Technical Communicators(NTC) members when they graduate Strengthen your community; ensure your Society’s future!
    10. 10. Student Outreach by Your Community:Step-by-Step Approach Step 1: Find your student members! Step 2: Recruit new student members from nearby studentchapters. Step 3: Check for tech com programs at local universities. Step 4: Synergize with Sigma Tau Delta! Step 5: Use STC’s materials from the Sigma Tau Deltaconference. Step 6: Sign up student members from all sources, includingSigma Tau Delta. Step 7: Engage your student members!
    11. 11. Step 1: Find Your Student Members! Check your membershiproster; find your students! Establish direct personalcontact with all yourstudents. Invite them to chaptermeetings or onlinecommunity forums andactivities.. Engage them … involve them … give themresponsibilities … listen to them … support them,mentor them … and benefit from all they have to offeryour community … and STC!
    12. 12. Step 2: Recruit New Student Membersfrom Nearby Student Chapters Look for the STC studentchapter nearest you* Establish a partnership F2F if feasible Virtual if not Invite students to chaptermeetings or online communityforums and activities.. If you have the resources, launch a formal studentmentoring program. If not, start “small.” Grow together … empower your students and jet-poweryour community … it’s a sure “WIN-WIN”!*
    13. 13. Step 3: Check for Tech Com Programsat Local Universities Contact English Department chairs Contact tech com faculty Conduct classroom visits Review student portfolios Provide SME expertise in classroompresentations and by conductingspecial workshops for students. Ask faculty to encourage STC student memberships, attendanceat chapter meetings, and active involvement with STC. Where possible, get a faculty member to join STC and sponsor astudent chapter on campus (5 students + 1 advisor = chapter) With or without a student chapter, as resources allow, establisha formal mentoring program with your student members
    14. 14. Step 4: Synergize with Sigma Tau Delta! Check for ΣT∆ chapters at nearby universities ΣT∆ has 8,000 members; is on most major campuses Visit ΣT∆ chapter meetings Give STC presentations “Careers in Technical Communicationfor English Majors” and “Student Mentoring Programs” Recruit new STC student members for your chapterThe Society for TechnicalCommunicationInternational CollegiateEnglish Honor SocietyBetter ……Together!
    15. 15. Step 5: Use STC’s Materials from theSigma Tau Delta Conference At this afternoon’s “Jet-Propelled II” session, take apeek at STC’s 2 slam-dunk presentations at the SigmaTau Delta international conference in Portland, OR,March 20-23, 2013 … with a big thank you to RachelHoughton and Bethany Bowles! Both presentations are “off-the-shelf-ready,” with theoriginal .ppt files on our turnkey toolkit DVD, includingfully scripted speaker’s notes that can be used as is orreadily adapted to your on-campus visits..Bethany … Orlandochapter and UCF,Sigma Tau Chi, CAC,Distinguished STCStudent Service AwardRachel … WillametteValley chapter, formerSociety secretary, newSTC Associate Fellow,being inducted Tuesday!
    16. 16. Step 6: Sign Up Student Members fromAll Sources, Including Sigma Tau Delta Tap STC student chapters. Tap tech com programs atcampuses without STCstudent chapters. Where a faculty memberwill serve as sponsor, forma new STC student chapter.. Tap Sigma Tau Delta chapters. Explain the benefits of STC student membership,particularly active involvement in your STC community(job search, networking, publications, conferences,mentoring … F2F or virtual, formal or informal). Subsidize STC student memberships from your communitybudget and, where possible, the university.
    17. 17. Step 7: Engage Your Student Members! Work on STC projectstogether (for academiccredit where possible). Co-present at chaptermeetings, in webinars,and at conferences.. Begin with a “mini” mentoring program, even if it’s just1, 2, or 3 students. Establish a “WIN-WIN” relationship with high mutualreturn on the time investment on both sides. Your community gets an invaluable infusion of freshtalent, energy, and leadership Your students grow professionally, network, buildtheir portfolios, and improve their job prospects
    18. 18. This is a Transition Slide …  2012-2013 CAC Student Outreach Team focused on formalprograms F2F mentoring programs pairing geographic chapters andtech com students at universities Virtual mentoring program tied to the BoK initiative A promising new alliance with Sigma Tau Delta Focus of “Jet-Propelled, Part I” was “Back to Basics,” whichwe’ve done in Steps 1-7 Focus of “Jet Propelled, Part II,” this afternoon, is “Building onBasics,” where we will provide guidance and tools to help STCcommunities establish and tap into formal programs
    19. 19. Don’t Miss Part II of “Jet-Propelled”:“Building on Basics” this Afternoon! Student Mentoring Programs: Everything you ever wanted to knowabout establishing and sustaining face-to-face student mentoringprograms and were afraid to ask … plus a turnkey-ready toolkit …no need to “re-invent wheels”! Academic SIG Special Details on this year’s successful BoK-specific virtual mentoringprogram and plans to expand it next year Plans for allying the Academic SIG with STC’s studentpopulation next year, including virtual mentoring partnerships STC/Sigma Tau Delta Alliance A terrific way for STC geographic communities to expand theirstudent membership at nearby universities! Turnkey-ready presentations on “Careers in TechnicalCommunication for English Majors” and “Student MentoringPrograms” … already in use at the Northeast Ohio chapter! A Practical, Interactive, “Hands-on” Workshop: We will take thisafternoon’s session wherever our audience wants us to go!
    20. 20. Agenda to ΣT∆ “Careers” Presentation. Technical communication Skills Disciplines Career opportunities Paths to careers in tech com Society for Technical Communication Values Benefits of membership
    21. 21. Agenda to ΣT∆ “Mentoring” Presentation. Adapting this STC presentation for mentoringprograms within theEnglish curriculum What is mentoring? Types of mentoring Face-to-face mentoring Virtual mentoring Why is it a good thing?
    22. 22. Summary … and Q&A’s As you work to sustain, build, or rebuild your STCcommunity, make student outreach an integral part ofthe process. The CAC Student Outreach Team and the Academic SIGhave paved the way for you and will assist you in anyway that we can. Let’s start right now! … What would you like to know?
    23. 23.  Dan Voss Bethany Bowles Sally Henschel Anna Lerew-Phillips anna.lerew-phillips@mwsu.eduThank you!