50 relationship marketing tips to grow your email list
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    50 relationship marketing tips to grow your email list 50 relationship marketing tips to grow your email list Document Transcript

    •     50  Relationship  Marketing  Tips  to  Grow  Your  Email  List    Communication  is  key  in  any  business  however  in  today’s  fast  paced  world  you  need  to  make  sure  you’re  not  just  communicating  but  ‘connecting’  with  your  customers  and  potential  clients  in  an  authentic  way  so  that  they  can  begin  to  feel  comfortable  doing  business  with  you.  It’s  a  value-­‐for-­‐value  exchange  that  will  help  you  to  build  long-­‐term  and  profitable  business  relationships.      One  of  the  most  inexpensive,  timely  and  effective  ways  to  connect  with  your  customers  is  through  the  use  of  email  marketing.  But,  you  first  need  to  have  a  list  of  emails  to  get  started.      The  following  ‘quick  start’  list  building  strategies  will  help  you  get  going  so  you  can  communicate  and  connect  with  influence  and  inspire  action!          B2C  (Business  to  Consumer)       1. Business  Cards     Put  an  offer  on  the  back  of  your  business  cards  to  get  people  to  sign  up  for   your  email.  Remember  not  to  be  ‘in  your  face’  about  it,  just  a  subtle  offer  that   peaks  interest.     Example:  Sign  Up  for  our  E-­‐newsletter  to  get  10%  off  your  next  purchase     www.companyname.com       2. Tradeshows     Bring  a  clipboard  or  sign  up  book  with  you  to  tradeshows  and  ask  for   permission  to  send  emails  to  those  who  sign  up  so  you  can  keep  them   informed  and  up-­‐to-­‐date  about  the  latest  products  in  your  field.        
    • 3. Host  Your  Own  Event     Art  galleries,  software  companies,  retail  shops  and  consultants  can  all  host  an   event  and  request  attendees  to  sign  up  for  a  special  offer  or  incentive.    I  love   this  one.  It  allows  people  to  experience  your  business  on  a  much  more   personal  level  and  is  the  perfect  way  to  demonstrate  your  knowledge,   position  yourself  as  the  expert  and  serve  rather  than  pitch!       4. Special  Clubs     Create  a  birthday  or  anniversary  club  where  you  give  something  special  to   people  that  join  your  list  and  give  permission  to  contact  them.  This  is  a  great   way  to  connect  outside  of  your  traditional  business  approach.  Don’t  clutter   up  the  message  with  a  lot  of  business  talk  –  send  well  wishes  with  a  special   offer  and  even  a  personal  note  if  you  can.  It’s  a  great  way  to  stand  out  from   the  crowd.       5. Incentivize  Your  Employees     Your  employees  are  often  times  your  direct  line  to  customers.    Make  sure   they  know  how  much  you  value  them  and  add  a  little  incentive  to  the  mix   every  now  and  then.  Offer  incentives  such  as  $1  for  every  valid  email   collected  during  a  certain  time  frame.       6. Use  Groupon     If  you’re  in  retail  or  in  a  local  service  business  give  a  Groupon  discount.  The   way  it  works  is  that  you  give  your  discount  ONLY  if  a  certain  number  of   people  take  you  up  on  it  in  a  given  amount  of  time.  Then  make  sure  you  ask   for  their  email  address  in  exchange  for  their  discount.  It’s  a  win-­‐win   exchange  between  you  and  your  valued  customer.       7. Referrals     Ask  your  customers  to  share  their  experience  or  satisfaction  with  their   colleagues  or  friends  after  working  or  shopping  with  you,  and  give  them  a   ‘thank  you’  discount  in  exchange.       8. Bounce  Backs     Get  them  back!  Send  a  postcard  or  call  for  an  updated  email  address  for  any   emails  that  may  not  have  gone  through.       9. Newsletter  Space     Trade  newsletter  space  with  a  neighboring  business  or  one  whos  client  base   might  be  interested  and  served  by  your  product  or  service  and  trade  opt-­‐in   link  space  in  each  others  e-­‐newsletters.  It’s  a  great  way  to  increase  visibility   and  grow  your  list!            
    • 10. SEO     Make  sure  you  optimize  your  site  with  keywords  related  to  your  business  or   service.  Think  of  what  people  will  be  searching  for  when  they  Google  your   business  ‘type.’  You  need  to  be  at  the  top  of  the  organic  search  when  people   are  looking  for  your  products  or  services  and  SEO  is  the  way  to  get  there!      11. Giveaways     Send  people  something  in  the  mail  and  ask  for  their  email  address  in  return.   Make  it  easy  and  enticing.      12. Direct  Mail     Do  you  have  a  postal  list  without  emails?  Send  them  a  direct  mail  offer  they   can  only  get  if  they  sign  up  to  your  email  list      13. Opt-­‐in  Forms  on  Your  Website     Include  opt-­‐in  forms  on  every  page  of  your  site,  preferably  above  the  scroll  so   they  don’t  miss  it  and  offer  a  special  incentive  for  signing  up  –  FREE  Report   or  Educational  Information  that  would  serve  your  clients  or  customers.  Go   beyond  special  offers  and  really  serve  your  visitors  with  useful  information.        14. Popup  Windows     When  someone  is  leaving  your  site,  pop  up  a  window  and  ask  for  their  email   address  so  you  can  keep  in  touch  or  send  special  discount  offers.        15. Forward  to  a  Friend     Include  a  forward-­‐to-­‐a-­‐friend  link  in  your  emails  and  invite  the  recipient  to   forward  your  content  to  someone  they  think  will  find  it  interesting  and   helpful.      16. Archive  Newsletter     Use  the  archive  link  from  your  sent  emails  to  save  your  newsletter  on  your   website  to  boost  interest  in  signing  up      17. Offer  a  Community     Use  NING  as  your  easy-­‐to-­‐set-­‐up  community  and  have  your  visitors  interact   and  sign  up  for  your  newsletter      18. Email  Only  Special     Offer  email  only  specials  and  don’t  use  those  offers  anywhere  but  email.   Make  it  exclusive  and  extra  special.        19. Telemarketing     If  you’ve  got  people  on  the  phone,  don’t  hang  up  until  you  ask  if  you  can  add   them  to  your  newsletter  but  remember  to  tell  them  it’s  truly  in  the  spirit  of   serving.  Stay  away  from  pitching  or  you’ll  be  sure  to  push  people  away  rather   than  drawing  them  near.    
    •  20. FishBowl   Put  a  fishbowl  on  your  counter  and  hold  a  weekly  prize  giveaway  –  than   announce  it  in  your  newsletter.  Add  everyone  who  put  their  card  into  your   newsletter  list.  Just  make  sure  you  have  a  sign  that  tells  them  they  will  be   added  to  your  email  list.      21. Opt-­‐in  Form  in  your  email     Include  a  link  to  an  opt-­‐in  form  inside  your  emails  for  those  people  who  get   your  email  forwarded  to  them    22. Tradeshows     Collect  business  cards  and  scan  them  into  a  spreadsheet.  Make  sure  you  ask   permission  to  send  emails  to  them  and  then  wow  them  with  your  spirit  of   service!      23. Sandwich  Board     If  you’ve  got  a  retail  location  why  not  use  that  valuable  sidewalk  to  advertise   your  newsletter?  Create  an  offer  to  get  customers  in  the  store  to  join  your  list   and  let  them  experience  first  hand  your  commitment  to  service.      24. Receipts     While  someone  is  signing  their  credit  card  receipt,  simply  ask  them  to   include  their  email  address  on  the  receipt  or  even  better,  if  you  can   customize  your  receipts  add  the  request  to  the  bottom  of  your  receipts.     At  the  end  of  the  day,  enter  them  into  your  contact  management  account  with   an  automated  message  that  thanks  them  for  their  purchase  and  welcomes   them  to  your  list      25. Street  Fairs     If  you  participate  in  a  local  street  fair,  collect  email  addresses  right  at  the  fair.   You  can  sweeten  the  deal  by  offering  a  discount  or  special  offer  on  the  first  or   next  purchase.      26. Video  Contest     Host  a  contest  where  you  have  customers  create  a  one-­‐minute  video  about   why  they  like  your  non-­‐profit,  your  company  or  products.  Ask  your   customers  to  send  you  the  videos  and  post  them  on  your  Facebook  page.   Then  have  your  visitors  vote  on  which  should  win  cash  or  prizes  that  you   offer.  Suggest  contestants  email  their  lists,  post  on  Twitter  and  Facebook  and   ask  their  friends  to  vote  for  them.  You’ll  get  great  exposure  with  fun   engagement  with  your  customers.  Be  sure  to  use  a  Facebook  Contest  App  and   follow  guidelines  to  count  up  the  “likes”  or  “comments”  to  determine  the   winner.  Make  sure  you  include  you  email  opt-­‐in  form  on  your  Facebook  Fan   Page  to  capture  any  email  addresses  and  have  fun  with  it!!          
    • 27. Handheld  Devices     If  you’re  at  a  tradeshow,  at  your  store,  spa,  salon  or  restaurant,  you  can  use   handheld  devices  with  an  app  that  allows  you  to  instantly  swap  contact   information.  It’s  called  Bump  Technologies  and  it’s  FREE.      28. Retail  Packages     If  you’re  shipping  products,  your  box  is  valuable  real  estate!  Include  an  inbox   request  on  a  piece  of  paper  and  tout  that  you’ve  got  “email  only”  offers.   Direct  them  to  your  website  opt-­‐in  form  and  after  they  join  your  list,  direct   them  to  a  page  with  a  special  promotion  offer.      29. Non-­‐Profits     Include  an  email  address  line  in  ALL  donation  envelopes.  Add  them  to  your   email  communication  system  with  a  special  and  sincere  thank  you  for  their   contribution.      30.  Use  what  you’ve  got     Export  your  list  of  personal  friends  and  business  colleagues  who  know  you   from  your  Outlook,  Gmail,  AOL  and  Yahoo!  accounts  and  send  everyone  an   email  from  you  personally  asking  them  to  join  your  list.  Include  a  link  to  your   opt-­‐in  form  and  be  sure  to  extend  great  value  and  appreciation  for  their   interest.      31. iPad     Offer  a  newsletter  sign  up  at  your  location  or  event  using  your  opt-­‐in  form   that  they  can  access  right  then  and  there  on  your  in-­‐store  iPad.  You’ll  appear   super  cool  and  progressive  J      32. Signature     Include  a  newsletter  sign-­‐up  link  in  the  signature  of  all  your  personal  emails      33. Chamber  Members     Join  your  local  Chamber  of  Commerce  and  network  with  local  businesses   asking  them  if  you  can  add  them  to  your  email  list  for  up-­‐to-­‐date  information,   tips  and  tools.        34. Downloads     Offer  something  of  great  value  to  those  visiting  your  website  like  an   information  packed  video  series,  podcast  or  PDF  and  have  visitors  opt-­‐in  to   download  the  information.      35. Speaking  Engagements     During  your  presentation  weave  into  your  talk  that  people  can  always  get   more  information  about  your  product  or  service  by  visiting  your  website.   You  can  also  circulate  a  sign-­‐up  form  after  your  presentation  with  an   incentive  to  be  added  to  your  list  like  a  special  drawing  or  exclusive  offer.    
    •  36. Networking     Join  a  club,  organization  or  committee  for  the  purpose  of  sharing  your   knowledge  and  serving  others  to  establish  strong  relationships.      37. Give  Aways     Each  month  give  away  a  valuable  and  fun  item  that  may  or  may  not  relate  to   your  business  but  would  be  appreciated  by  those  who  are  part  of  your   audience.  Must  sign-­‐up  to  be  entered  into  the  drawing!      38. Special  Access     Give  special  access  to  those  who  go  the  extra  mile  and  raise  their  hand  to  say   they  are  interested  in  what  you  have  to  offer.  Create  a  subscriber  only  list   and  provide  extra  special,  exclusive  offers  or  trainings.      39. Surveys     Include  an  email  sign  up  form  on  all  survey  outreach  that  you  do  to  get  an   inside  view  of  what  your  customers  are  interested  in  so  that  you  can  serve   them  better.      40. Invoices     Include  an  option  to  sign  up  for  email  communications  on  all  your  invoices      41. Twitter  /  Facebook     Include  the  link  to  your  opt-­‐in  form  within  your  social  media  outreach      42. Facebook     Include  an  opt-­‐in  from  on  your  Facebook  Fan  Page  -­‐  not  in  the  timeline….big   no,  no  but  you  can  include  it  in  the  boxes  below  the  timeline.      43. Social  Icons     Include  links  to  share  your  email  or  articles  on  Twitter  or  Facebook.  Your   recipients  will  be  able  to  share  your  emails  with  their  network,  just   remember  to  include  an  opt-­‐in  form  link  in  your  email.      44. WordPress  Bloggers     You  can  easily  include  an  opt-­‐in  form  on  your  WordPress  blog  by   downloading  Plug-­‐ins  that  allow  you  to  quickly  and  easily  start  collecting   email  addresses  right  from  your  blog.      45. Use  Foursquare     Give  a  discount  each  time  a  customer  buys  something  from  you  and  shows   you  that  they  mentioned  your  business  on  foursquare  on  their  phone.  This   means  that  they’re  telling  everyone  in  their  network  that  they’ve  just  visited   you  and  talked  about  you.  Virtual  Word  of  Mouth  Advertising.  It’s  Good!      
    • 46. Comment  on  Blogs  and  Forums     Offer  insightful  comments  on  blogs  or  forums  that  your  prospects  or   customers  are  likely  to  visit.  Include  a  link  to  your  site  where  your  opt-­‐in  is   front  and  center.       47. Email  your  Facebook  Followers     Each  month  send  an  email  through  Facebook  to  your  new  followers  and   friends  asking  them  to  join  your  list.       48. On  occasion  Tweet  your  new  followers  with  an  offer  to  join  your  list  in   exchange  for  something  valuable     49. Attend  conferences  in  your  field  and  network  with  a  message  of  service  that   helps  others.  Collect  business  cards  from  those  you  may  be  able  to   collaborate  with  and  then  send  a  personalized  message  including  an   invitation  to  check  out  your  website  /  blog  /  video  series  or  whatever  value   offer  you  can  exchange  and  ask  if  you  can  add  them  to  your  communication   list.       50. Just  Ask!     Be  authentic,  provide  value  and  sincerely  work  to  serve  others  with  your   product,  information  or  knowledge  and  simply  ask  people  that  you  interact   with  day  in  and  day  out  if  you  could  add  them  to  your  email  list.       There  you  have  it!  Lots  of  ideas  to  grow  your  list  so  you  can  communicate   and  connect  with  influence.  Remember  NOT  to  make  the  pitch  about  your   business  rather  draw  people  in  by  demonstrating  your  knowledge  and  letting   them  experience  and  decide  if  you  have  something  they  would  like  and  value.       Your  email  list  is  your  greatest  business  asset  so  be  sure  to  treat  each  and   every  contact  with  great  respect.       Wishing  you  great  relationship  marketing  success!           cindy@cindymaymarketing.com     www.cindymaymarketing.com