Are CFOs Going the Way of
      the Dinosaur?
How to Get & Keep a Seat at the Executive Table


         Cindy Kraft, the ...
CFOs - The New Leader




    Danger & Opportunity
CFOs - The New Leader

  ‣Strategic & Futuristic
  ‣Communicator
  ‣Succession Planner
  ‣Brand
  ‣Digital Footprint
CFOs - The New Leader
CFOs - The New Leader


      Strategic &
       Futuristic
CFOs - Strategic & Futuristic

 “If you knew everything about tomorrow,
   what would you do differently today”?

        ...
CFOs - The New Leader
CFOs - The New Leader


   Communication
CFOs - Communication
CFOs - Communication
   YOU’RE

NOT              !
            IN G
        E N
   LI ST
CFOs - Communication
        DISC
     Dominant
      Influence
     Steadiness
    Conscientious
CFOs - Communication
CFOs - Communication
CFOs - Succession Planning
CFOs - Succession Planning

 WHO’S
         UP
               NEXT?
CFOs - The New Leader
CFOs - The New Leader
CFOs - The New Leader




    Sheep Walking
CFOs - The New Leader
CFOs - The New Leader


       Branding
CFOs - Personal Branding
CFOs - Personal Branding


C O M M O D ITY
CFOs - Personal Branding
CFOs - Personal Branding

      Same   Different
CFOs - Personal Branding

 She is such a    I’m such a
micromanager!      visionary
CFOs - Personal Branding
CFOs - Personal Branding

Oprah: Philanthropic, Daytime TV Diva, Book Club
CFOs - Personal Branding

Oprah: Philanthropic, Daytime TV Diva, Book Club

The Donald: Wealthy, You’re Fired, Developer
CFOs - Personal Branding

Oprah: Philanthropic, Daytime TV Diva, Book Club

The Donald: Wealthy, You’re Fired, Developer

...
CFOs - The New Leader
CFOs - The New Leader


       Visibility
CFOs - Digital Footprint
CFOs - Digital Footprint

   If you don’t exist
       in Google,

    do you exist?
CFOs - Personal Branding


   What does Google
    say about you?
CFOs - Networking
CFOs - Networking
     MENTOR
CFOs - Networking
           MENTOR

No two minds ever come together
    without thereby creating
        a third mind ......
CFOs - The New Leader
CFOs - The New Leader


     Conclusion
CFOs - The New Leader
CFOs - The New Leader
 Operational Experience
   Leadership Ability
  Communication Skills
Compatibility with the CEO
    ...
Are CFOs Going the Way of
      the Dinosaur?
How to Get & Keep a Seat at the Executive Table


         Cindy Kraft, the ...
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Cindy Kraft, CFO-Coach, Seat at the Table

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Partial slide show from keynote speech at the 2009 Prophix user conference

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  • Cindy Kraft, CFO-Coach, Seat at the Table

    1. 1. Are CFOs Going the Way of the Dinosaur? How to Get & Keep a Seat at the Executive Table Cindy Kraft, the CFO-Coach Cindy@CFO-Coach.com 813-655-0658 www.CFO-Coach.com
    2. 2. CFOs - The New Leader Danger & Opportunity
    3. 3. CFOs - The New Leader ‣Strategic & Futuristic ‣Communicator ‣Succession Planner ‣Brand ‣Digital Footprint
    4. 4. CFOs - The New Leader
    5. 5. CFOs - The New Leader Strategic & Futuristic
    6. 6. CFOs - Strategic & Futuristic “If you knew everything about tomorrow, what would you do differently today”? Faith Popcorn
    7. 7. CFOs - The New Leader
    8. 8. CFOs - The New Leader Communication
    9. 9. CFOs - Communication
    10. 10. CFOs - Communication YOU’RE NOT ! IN G E N LI ST
    11. 11. CFOs - Communication DISC Dominant Influence Steadiness Conscientious
    12. 12. CFOs - Communication
    13. 13. CFOs - Communication
    14. 14. CFOs - Succession Planning
    15. 15. CFOs - Succession Planning WHO’S UP NEXT?
    16. 16. CFOs - The New Leader
    17. 17. CFOs - The New Leader
    18. 18. CFOs - The New Leader Sheep Walking
    19. 19. CFOs - The New Leader
    20. 20. CFOs - The New Leader Branding
    21. 21. CFOs - Personal Branding
    22. 22. CFOs - Personal Branding C O M M O D ITY
    23. 23. CFOs - Personal Branding
    24. 24. CFOs - Personal Branding Same Different
    25. 25. CFOs - Personal Branding She is such a I’m such a micromanager! visionary
    26. 26. CFOs - Personal Branding
    27. 27. CFOs - Personal Branding Oprah: Philanthropic, Daytime TV Diva, Book Club
    28. 28. CFOs - Personal Branding Oprah: Philanthropic, Daytime TV Diva, Book Club The Donald: Wealthy, You’re Fired, Developer
    29. 29. CFOs - Personal Branding Oprah: Philanthropic, Daytime TV Diva, Book Club The Donald: Wealthy, You’re Fired, Developer Michael Phelps: Bong, Passion, Olympian
    30. 30. CFOs - The New Leader
    31. 31. CFOs - The New Leader Visibility
    32. 32. CFOs - Digital Footprint
    33. 33. CFOs - Digital Footprint If you don’t exist in Google, do you exist?
    34. 34. CFOs - Personal Branding What does Google say about you?
    35. 35. CFOs - Networking
    36. 36. CFOs - Networking MENTOR
    37. 37. CFOs - Networking MENTOR No two minds ever come together without thereby creating a third mind ... “THE MASTER MIND”
    38. 38. CFOs - The New Leader
    39. 39. CFOs - The New Leader Conclusion
    40. 40. CFOs - The New Leader
    41. 41. CFOs - The New Leader Operational Experience Leadership Ability Communication Skills Compatibility with the CEO Integrity and Trustworthiness CFO.com - November 2008
    42. 42. Are CFOs Going the Way of the Dinosaur? How to Get & Keep a Seat at the Executive Table Cindy Kraft, the CFO-Coach Cindy@CFO-Coach.com 813-655-0658 www.CFO-Coach.com

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