Expertise Recognition
and Influence
in Intercultural Collaboration
Chona Rita R. Cruz (Cindy) 86-16518
PhD Media Studies
C...
• “Expertise Recognition and Influence in Intercultural
Groups: Differences Between Face-to-Face and ComputerMediated Comm...
Culture and Communication Styles
Individualistic
• Stronger orientation
towards self, personal
autonomy, personal
goals, a...
Moderation Effect of the Medium
Face-to-Face (FtF)

Text-based Computer Mediated
Communication (CMC)

• Fulfillment of “th...
Method
• Participants: 134 graduate students (67 Americans and 67
Chinese within age range of 19 to 42) in groups of 3 to ...
Hypotheses
• Participation Rate (H1) - confirmed
– The medium moderates the effect of an expert’s culture
on participation...
Hypotheses
• Perceived Influence (H4) - confirmed
– The medium moderates the effect of experts’ culture on
their perceived...
Conceptual Contributions
• Communication technology reduced differences in
expertise recognition/influence.
• Communicatio...
Practical Implications
• Potentially danger in use of communication styles as a basis
for judging expertise in intercultur...
Future Research
• Exploration of other characteristics of communication
(openness, assertiveness, attentiveness, use of re...
Reference
Bazarova, N. & Yuan, C (2013). “Expertise Recognition and
Influence in Intercultural Groups: Differences Between...
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Expertise Recognition and Influence in Intercultural Collaboration Cindy Cruz 86-16518

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my report in Com 311: Seminar in Cross-Cultural Research at the College of Mass Communication, University of the Philippines Diliman - PhD Media Studies program

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Expertise Recognition and Influence in Intercultural Collaboration Cindy Cruz 86-16518

  1. 1. Expertise Recognition and Influence in Intercultural Collaboration Chona Rita R. Cruz (Cindy) 86-16518 PhD Media Studies COM 311 Dr. Clarissa David
  2. 2. • “Expertise Recognition and Influence in Intercultural Groups: Differences Between Face-to-Face and ComputerMediated Communication” by Natalya N. Bazarova and Y. Connie Yuan / Cornell University • To examine the joint effects of culture and technology on expertise recognition and expert influence in intercultural groups. • To investigate how cultural differences in communication styles may affect expertise recognition and influence in faceto-face (FtF) versus text-based computer-mediated communication (CMC).
  3. 3. Culture and Communication Styles Individualistic • Stronger orientation towards self, personal autonomy, personal goals, and individual uniqueness and control render them more assertive • consider communication apprehension as a weakness • expect the other members to ‘jump into’ the Collectivistic • Attentiveness to social roles, values, norms, and situational expectations make them exercise restraint in expressing personal opinions and feelings • less assertive, less selfconfident, less argumentative communication style toward preservation of harmony • Wait to be “invited’
  4. 4. Moderation Effect of the Medium Face-to-Face (FtF) Text-based Computer Mediated Communication (CMC) • Fulfillment of “the expected social order” • Equalization phenomenon • Social expectations and social sanctions • Empowering effect • Cognitive resources allotted to nonverbal processes • Cognitive resources reallocated to message creation for more active communication role
  5. 5. Method • Participants: 134 graduate students (67 Americans and 67 Chinese within age range of 19 to 42) in groups of 3 to 4 (same gender) • Group Task: Moon survival task (group decision simulation) • Communication Media: FtF (video recorded group sessions) vs. CMC (online chat program) • Individual Task: Online questionnaire after the group task • Construction of Hypotheses: Interplay of medium + cultural communication style + area of investigation = prediction • Areas: Participation rate, perceived confidence, expertise recognition, and perceived influence.
  6. 6. Hypotheses • Participation Rate (H1) - confirmed – The medium moderates the effect of an expert’s culture on participation rate – East Asian experts participate less actively than Western experts in FtF discussions, but not in CMC text-based discussions. • Perceived Confidence (H2) - confirmed – The medium moderates the effect of an expert’s culture on perceived confidence – East Asian experts are perceived as less confident than Western experts in FtF discussions, but not in CMC text-based discussions. • Expertise Recognition (H3) - confirmed – The medium moderates the effect of an expert’s culture on expertise recognition – East Asian experts are recognized less actively than Western experts in FtF discussions, but not in CMC text-based discussions.
  7. 7. Hypotheses • Perceived Influence (H4) - confirmed – The medium moderates the effect of experts’ culture on their perceived influence – East Asian experts are perceived as less influential than Western experts in FtF discussions, but not in CMC text-based discussions. • Mediated Moderation (H5 and H6) – (a) Participation rate and (b) perceived confidence mediate the proposed moderation effect of communication medium on cultural differences in expertise recognition. > both rejected – (a) Participation rate and (b) perceived confidence mediate the proposed moderation effect of communication medium on cultural differences in perceived influence. > Only perceived confidence affected perceived influence.
  8. 8. Conceptual Contributions • Communication technology reduced differences in expertise recognition/influence. • Communication styles reduced differences only as far as shared cultural judgments and equal value of what comprise competence and expertise. • The reduction of nonverbal and contextual cues may be more desirable for effective intercultural collaboration (present results – CMC as empowering and equalizing). • Usefulness/need of technology filter or support social cues as deemed desirable in an intercultural collaboration.
  9. 9. Practical Implications • Potentially danger in use of communication styles as a basis for judging expertise in intercultural collaboration • Exercising mindfulness in differences of communication styles and conscious incorporation of all members’ areas expertise despite differences • Using multiple media could be beneficial for intercultural collaboration
  10. 10. Future Research • Exploration of other characteristics of communication (openness, assertiveness, attentiveness, use of reason) • Exploration of characteristics of communication styles used universally across culture to judge expertise vis-a-vis cultural differences in expertise perception • Examination using mixed gender
  11. 11. Reference Bazarova, N. & Yuan, C (2013). “Expertise Recognition and Influence in Intercultural Groups: Differences Between Face-to-Face and Computer-Mediated Communication”. Journal of Computer-Mediated Communication, 18, 437– 453.
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