Building HOT teams—Revolutionizing how teams THINK together! by Min Basadur of Basadur Applied Creativity
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Building HOT teams—Revolutionizing how teams THINK together! by Min Basadur of Basadur Applied Creativity

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The world is now so complex that many problems are beyond the scope of any single individual. Interdisciplinary teams are often formed to apply their diverse knowledge (diversity in what their members ...

The world is now so complex that many problems are beyond the scope of any single individual. Interdisciplinary teams are often formed to apply their diverse knowledge (diversity in what their members know) to address these tough problems. In his presentation Dr. Basadur will discuss how to build HOT teams to achieve breakthrough results by harnessing a new kind of diversity (diversity in how the members think). The presentation will demonstrate how HOT teams follow a specific, easy to understand step by step process which synchronizes their diverse problem solving styles to simplify complex problem solving. Min will also introduce his audience to an on-line assessment tool that identifies each team member’s unique problem solving style and will provide real world application examples. Mr. Basadur’s presentation will be entertaining, fun and interactive and will provide concrete takeaways.

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    Building HOT teams—Revolutionizing how teams THINK together! by Min Basadur of Basadur Applied Creativity Building HOT teams—Revolutionizing how teams THINK together! by Min Basadur of Basadur Applied Creativity Presentation Transcript

    • Building Hot Teams Revolutionizing how teams think together to deliver return on innovation (ROI) Cincinnati 2012 Innovation Summit PDMA & AMA October 18, 2012Min BasadurCopyright Basadur Applied Creativity 2012
    • Hot Teams learn how to: 1. Follow an innovation process together 2. Ask the right innovation questions: “How might we?” and “Why?-What’s stopping us?” SECTION OR PRESENTATION TITLE 1-888-88SOLVE 2 Copyright Basadur Applied Creativity 2012
    • Agenda • The innovation process hot teams learn to follow. • The questions hot teams use over and over: How might we? Why might we? What’s stopping us? • How hot teams synchronize their diverse cognitive styles • Real world examples of bottom line ROI • An On-line hot teams profiling tool • Questions and Answers SECTION OR PRESENTATION TITLE 1-888-88SOLVE 3 Copyright Basadur Applied Creativity 2012
    • Min Basadur • Engineering Physics, University of Toronto • Procter & Gamble • University of Cincinnati, Ph.D. • McMaster University • Basadur Applied Creativity SECTION OR PRESENTATION TITLE 1-888-88SOLVE 4 Copyright Basadur Applied Creativity 2012
    • The Basadur Network • 6 Certified Trainers in US, Canada • 50+ Certified Facilitators across the globe • IP licenses with 2 firms – US and Spain • Academic Research Partners & Publications • 15,000+ people have taken the Basadur Profile in last 5 years – translated into 15 languages SECTION OR PRESENTATION TITLE 1-888-88SOLVE 5 Copyright Basadur Applied Creativity 2012
    • Some Recent Clients SECTION OR PRESENTATION TITLE 1-888-88SOLVE 6 Copyright Basadur Applied Creativity 2012
    • Real And Tangible Results for ROI Procter & Gamble ROI $400M per year to the bottom line – 4% of sales The question: How might we spend our money in more innovative ways? SECTION OR PRESENTATION TITLE 1-888-88SOLVE 7 Copyright Basadur Applied Creativity 2012
    • P&G’s People Engagement Strategy The Goal: The Structure: $400 Million Savings Inter-disciplinary hot teams deliberately seeking innovative changes Common Team Innovation Process SECTION OR PRESENTATION TITLE 1-888-88SOLVE 8 Copyright Basadur Applied Creativity 2012
    • Real And Tangible Results for ROI Frito-Lay ROI Bottom line cost savings of $500M in four years . The question: How might we engage our people in using their creativity to offset inflationary cost increases? SECTION OR PRESENTATION TITLE 1-888-88SOLVE 9 Copyright Basadur Applied Creativity 2012
    • Frito-Lay: Make the Business Need asMeasurable as Possible and Start at the Top The Goal: $500 Million in Five The Structure: Years to the bottom line Begin with Vice-Presidential Inter-disciplinary hot team Common Team Innovation Process SECTION OR PRESENTATION TITLE 1-888-88SOLVE 10 Copyright Basadur Applied Creativity 2012
    • Asking the Right Question: Why Might We Want to? Step 1: Ask “Why? / or What’s stopping? Step 2: Answer in a complete simple statement Step 3: Transform the answer SECTION OR PRESENTATION TITLE 1-888-88SOLVE 11 Copyright Basadur Applied Creativity 2012
    • Irish Spring SECTION OR PRESENTATION TITLE 1-888-88SOLVE 12 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Challenge Statement HMW make a better green striped bar? SECTION OR PRESENTATION TITLE 1-888-88SOLVE 13 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Irish Spring Challenge Map HMW regain market share? Why? HMW make a better green striped bar? SECTION OR PRESENTATION TITLE 1-888-88SOLVE 14 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Irish Spring Challenge Map HMW regain market share? Why? HMW make a more refreshing bar? Why? HMW make a better green striped bar? SECTION OR PRESENTATION TITLE 1-888-88SOLVE 15 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Coast SECTION OR PRESENTATION TITLE 1-888-88SOLVE 16 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Hot Teams Do Not Jump From 1 To 8 But, Hot Teams DO Proceed 1 Through 8 Most people think in terms of solutions, not in terms of problems. They often solve the wrong problem because they are in too big a hurry. SECTION OR PRESENTATION TITLE 1-888-88SOLVE 17 Copyright Basadur Applied Creativity 2012
    • Speaking of ROIThe team could have saved about $150,000 … if it knewhow to follow the innovation process ….and definedthe problem at the beginning.Also it could have entered the market 6 monthsearlierSECTION OR PRESENTATION TITLE 1-888-88SOLVE 18 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Research: Characteristics of EffectiveOrganizations React Routine Proactive SECTION OR PRESENTATION TITLE 1-888-88SOLVE 19 Copyright Basadur Applied Creativity 2012
    • Proactive Adaptability Anticipating problems, trends, opportunities Seeking new technologies and methods Deliberately disrupting Finding new work Accepting new ideas promptly SECTION OR PRESENTATION TITLE 1-888-88SOLVE 20 Copyright Basadur Applied Creativity 2012
    • Good Examples Tylenol Toyota, Honda Amazon.com, 3M, Apple SECTION OR PRESENTATION TITLE 1-888-88SOLVE 21 Copyright Basadur Applied Creativity 2012
    • Today’s organizations must deal with complexproblems requiring creativity and team workmuch more so than in the past.SECTION OR PRESENTATION TITLE 1-888-88SOLVE 22 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Adaptability Requires Different Thinking Skills.Problem Finding is the key.Adaptable Organizations do not wait for problems.SECTION OR PRESENTATION TITLE 1-888-88SOLVE 23 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Problem Finding Cultures New Scientists and Engineers World Class Employee Suggestion Systems SECTION OR PRESENTATION TITLE 1-888-88SOLVE 24 Copyright Basadur Applied Creativity 2012
    • Japanese World Class EmployeeSuggestion Systems • Not optional • Golden eggs • Natural work teams - find, solve and implement SECTION OR PRESENTATION TITLE 1-888-88SOLVE 25 Copyright Basadur Applied Creativity 2012
    • Nippondenso Work Team Example Problems Solutions Actions SECTION OR PRESENTATION TITLE 1-888-88SOLVE 26 Copyright Basadur Applied Creativity 2012
    • Japanese World Class EmployeeSuggestion Systems The main objective: • Motivation • Group interaction • Job satisfaction 660,000 implemented suggestions in one year from 9,000 people SECTION OR PRESENTATION TITLE 1-888-88SOLVE 27 Copyright Basadur Applied Creativity 2012
    • Opportunity for creative activity results inmotivation (not the other way around) • Maslow • Herzberg • Berlyne • Whyte • McClelland • Deci and Ryan • Locke and Latham SECTION OR PRESENTATION TITLE 1-888-88SOLVE 28 Copyright Basadur Applied Creativity 2012
    • Hot teams help Create a New Culture …They learn to say “How might we?”By reversing negative thinking We can’t because … Would cost too much … How might we …? Becomes It’s not budgeted … part of a new language of By looking for problems to innovation . turn into golden eggs SECTION OR PRESENTATION TITLE 1-888-88SOLVE 29 Copyright Basadur Applied Creativity 2012
    • Research: Teams who learn to use theinnovation process produce better results(ROI) Innovative Results = Content (The What) + Process (The How) + Process Skills (to make the process work) SECTION OR PRESENTATION TITLE 1-888-88SOLVE 30 Copyright Basadur Applied Creativity 2012
    • The Innovation Process Has FourContinuous Stages SECTION OR PRESENTATION TITLE 1-888-88SOLVE 31 Copyright Basadur Applied Creativity 2012
    • Different people prefer different innovationprocess stages We call these innovation process styles SECTION OR PRESENTATION TITLE 1-888-88SOLVE 32 Copyright Basadur Applied Creativity 2012
    • A Fundamental ConceptSuccessful Innovation requires a combination ofKnowledge, Imagination, Evaluation, and Action But we have different styles of using this combination … SECTION OR PRESENTATION TITLE 1-888-88SOLVE 33 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • The Basadur Profile : How we are different: Two ways of gaining knowledge: - Through direct experience - Using abstract thought SECTION OR PRESENTATION TITLE 1-888-88SOLVE 34 Copyright Basadur Applied Creativity 2012
    • The Basadur Profile: How we are different • Two ways of using knowledge: - To ideate (create options) - To evaluate (judge options) SECTION OR PRESENTATION TITLE 1-888-88SOLVE 35 Copyright Basadur Applied Creativity 2012
    • Two Different Ways of Gainingand Using Knowledge SECTION OR PRESENTATION TITLE 1-888-88SOLVE 36 Copyright Basadur Applied Creativity 2012
    • Which might be your most preferred style ? Implementer Generator • action, results • new problems, challenges • understanding not necessary • different perspectives • adapt to changing circumstances • create options (diverge) rather • enthusiastic but impatient than evaluate • bring others on board, but … • enjoy ambiguity • dislike apathy • keep all options open Optimizer Conceptualizer • analytical thinking • abstract thinking • practical solutions to well • create new insights defined problems • problem definition; big picture • find the critical few factors • clear understanding necessary • evaluate options rather than • high sensitivity to and diverge appreciation of ideas • see little value in “dreaming” • not concerned with moving to action • dislike ambiguity SECTION OR PRESENTATION TITLE 1-888-88SOLVE 37 Copyright Basadur Applied Creativity 2012
    • Quadrant Tensions 1-888-88SOLVE 38 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Implementers View of Conceptualizers • Wonder why they get paid • Never see them do anything • Always see them thinking QUADRANT TENSIONS 1-888-88SOLVE 39 Copyright Basadur Applied Creativity 2012
    • Conceptualizers View of Implementers • Dangerous because they’ll do anything • Don’t appear to think first • Bang their heads against the wall QUADRANT TENSIONS 1-888-88SOLVE 40 Copyright Basadur Applied Creativity 2012
    • Optimizers View of Generators • Unable to focus on the “real” problem • They start working on five new problems before one is solved • Are hard to “pin down” QUADRANT TENSIONS 1-888-88SOLVE 41 Copyright Basadur Applied Creativity 2012
    • Generators View of Optimizers • Too narrow minded • Cannot see the big picture • Think they know the right answer but might be for the wrong problem QUADRANT TENSIONS 1-888-88SOLVE 42 Copyright Basadur Applied Creativity 2012
    • What Our Research Shows About theDifferent Process Style Preferences 1. Everyone is a blend of preferences 2. States not traits 3. You can be skilled in all four quadrants 4. Heterogeneous teams perform more innovatively (but have less satisfaction) 5. Generators are in shorter supply in corporations 6. Different jobs/functions favour different styles SECTION OR PRESENTATION TITLE 1-888-88SOLVE 43 Copyright Basadur Applied Creativity 2012
    • Examples of Blends of Styles 1. One quadrant very preferred 2. Two quadrants equally strongly preferred 3. One quadrant most preferred with two adjacent quadrants substantially preferred SECTION OR PRESENTATION TITLE 1-888-88SOLVE 44 Copyright Basadur Applied Creativity 2012
    • Quadrant 1 Very Preferred, All Others Small EXAMPLES OF BLENDS OF STYLES 1-888-88SOLVE 45 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Quadrant 2 Very Preferred, All Others Small EXAMPLES OF BLENDS OF STYLES 1-888-88SOLVE 46 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Quadrant 3 Very Preferred, All Others Small EXAMPLES OF BLENDS OF STYLES 1-888-88SOLVE 47 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Quadrant 4 Very Preferred, All Others Small EXAMPLES OF BLENDS OF STYLES 1-888-88SOLVE 48 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Quadrants 4 and 1 Equally Strongly Preferred EXAMPLES OF BLENDS OF STYLES 1-888-88SOLVE 49 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Quadrants 1 and 2 Equally Strongly Preferred EXAMPLES OF BLENDS OF STYLES 1-888-88SOLVE 50 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Quadrants 2 and 3 Equally Strongly Preferred EXAMPLES OF BLENDS OF STYLES 1-888-88SOLVE 51 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Quadrants 3 and 4 Equally Strongly Preferred EXAMPLES OF BLENDS OF STYLES 1-888-88SOLVE 52 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Quadrant 1 Most PreferredTwo Adjacent Quadrants Also Substantially Preferred EXAMPLES OF BLENDS OF STYLES 1-888-88SOLVE 53 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Quadrant 2 Most PreferredTwo Adjacent Quadrants Also Substantially Preferred EXAMPLES OF BLENDS OF STYLES 1-888-88SOLVE 54 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Quadrant 3 Most PreferredTwo Adjacent Quadrants Also Substantially Preferred EXAMPLES OF BLENDS OF STYLES 1-888-88SOLVE 55 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Quadrant 4 Most PreferredTwo Adjacent Quadrants Also Substantially Preferred EXAMPLES OF BLENDS OF STYLES 1-888-88SOLVE 56 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Imbalanced Teams • Overly Short-Term Focus • May be overloaded with Implementers and Optimizers - “Fire fighting” - Constantly re-working failed solutions - Missing opportunities to improve and change SECTION OR PRESENTATION TITLE 1-888-88SOLVE 57 Copyright Basadur Applied Creativity 2012
    • Imbalanced Teams • Overly Short-Term Focus • May be overloaded with Generators and Conceptualizers - Develop good ideas but don’t get them implemented - Slow to market with new products and services - Satisfied even if not much is getting done SECTION OR PRESENTATION TITLE 1-888-88SOLVE 58 Copyright Basadur Applied Creativity 2012
    • Not Enough Time Devoted toConceptualization and Optimization An organization attempting to establish new financial products quickly in a very competitive environment, but encountering a high percentage of failures. SECTION OR PRESENTATION TITLE 1-888-88SOLVE 59 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Not Enough Generators? A typical group of managers from a large aerospace company serving the aircraft, airline, and aerospace industries wanting to expand faster into new products and new market. SECTION OR PRESENTATION TITLE 1-888-88SOLVE 60 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Great Ideas But No Action! Old fashioned company desperately needing a breakthrough idea forms a team and is successful. SECTION OR PRESENTATION TITLE 1-888-88SOLVE 61 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Maybe We Selected the Wrong Mix ofPeople? A small “Spin Off” company especially created for generating new product opportunities but only a few trickling in …. SECTION OR PRESENTATION TITLE 1-888-88SOLVE 62 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Too Many Conceptualizers? An HR strategy development team in a large health insurance company is having difficulty moving forward. They are unable to decide which new strategy to recommend and keep on coming up with new ones. SECTION OR PRESENTATION TITLE 1-888-88SOLVE 63 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • A Major High Tech Software CompanyFearing Falling Behind … SECTION OR PRESENTATION TITLE 1-888-88SOLVE 64 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Air Traffic Controllers, Aren’t We Glad? SECTION OR PRESENTATION TITLE 1-888-88SOLVE 65 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • A Pretty Well Balanced Team, Wouldn’t YouSay? An interdisciplinary team leading a new quality of work life initiative at a large hospital. SECTION OR PRESENTATION TITLE 1-888-88SOLVE 66 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Is It Going To Be Difficult To Get Their Attention? The leaders and staff of the hospital are being asked to get involved a new quality of work life HR initiative. But they are awful busy doing the day- to-day work. SECTION OR PRESENTATION TITLE 1-888-88SOLVE 67 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • The Market Research Team Looks a Lot Like This SECTION OR PRESENTATION TITLE 1-888-88SOLVE 68 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Is the market research team in for a big surprise? The Market Research team is eager to present 57 pages of great new data to the Sales Team (assembled and waiting). SECTION OR PRESENTATION TITLE 1-888-88SOLVE 69 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • A Financial Services Division Wanting toDifferentiate Its Credit Cards and Needing Help SECTION OR PRESENTATION TITLE 1-888-88SOLVE 70 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Ontario College of Art and Design: StudentsEntering Master’s Program in Strategic Foresight andInnovation SECTION OR PRESENTATION TITLE 1-888-88SOLVE 71 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Lean Six Sigma Symposium SECTION OR PRESENTATION TITLE 1-888-88SOLVE 72 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • More Examples ofReturn on Innovation 1-888-88SOLVE 73 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Impact of Integrating Innovation Process AndSkills Into CI Teamwork SECTION OR PRESENTATION TITLE 1-888-88SOLVE 74 Copyright Basadur Applied Creativity 2012
    • Impact of Integrating Innovation Process AndSkills Into CI Teamwork SECTION OR PRESENTATION TITLE 1-888-88SOLVE 75 Copyright Basadur Applied Creativity 2012
    • Impact of Integrating Innovation Process AndSkills Into CI Teamwork SECTION OR PRESENTATION TITLE 1-888-88SOLVE 76 Copyright Basadur Applied Creativity 2012
    • What Is Cognitive Diversity? It is: Diversity in How people think and problem solve It is not: Diversity in What people know (due to differences in function, education, race, ethnicity, gender, etc.) SECTION OR PRESENTATION TITLE 1-888-88SOLVE 77 Copyright Basadur Applied Creativity 2012
    • Simplexity Thinking: A Process Driven by SkillsAnd Synchronized Styles • Using the process continually: finding and defining problems, solving them, and implementing the solutions • Performing the skills that make the process work • Respecting others’ problem solving styles • Devoting special attention to problem definition and implementation SECTION OR PRESENTATION TITLE 1-888-88SOLVE 78 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Innovative Behavior: A Continuous Process Flow SECTION OR PRESENTATION TITLE 1-888-88SOLVE 79 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Would You Like to Try Out the Styles Profile? Here’s how: 1.Visit our profile website www.basadurprofile.com 2.Follow the instructions 3.Sign up as an individual or create a team account 4.Purchase the Team Builder Kit to facilitate a fun hot team session 5.You will receive an Instructors Guide and a set of facilitator’s slides SECTION OR PRESENTATION TITLE 1-888-88SOLVE 80 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • The BasadurCPSP ProfileFacilitator’s Guide toDebriefing the CPSPProfile Experience Copyright Basadur Applied Creativity 2012
    • More examples of ROI • Hot Wax • Automatic Case Pack: Lay the Bags Flat • Cube Utilization SECTION OR PRESENTATION TITLE 1-888-88SOLVE 82 Copyright Basadur Applied Creativity 2012
    • Hot Wax 1-888-88SOLVE 83 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • The team is stuck. It s not a hot team.HOT WAX 1-888-88SOLVE 84 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • The team has been working very hard for 12 months tofind a solution to the challenge: “How might we mixthe wax and water without violating thecompetitor’s patent?”Hot Wax 1-888-88SOLVE 85 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Redefining the problem “How might we develop something we could call a hot wax that is compatible with water and provides a benefit to cars?” ROI: a unique product with a patent … to the market in five months. ROI: 12 months of wasted time $100,000 Hot Wax 1-888-88SOLVE 86 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • The Automatic Case Packing team 1-888-88SOLVE 87 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • The team is stuck. It is not a hot team.THE AUTOMATIC CASE PACKING TEAM 1-888-88SOLVE 88 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Lay the Bags Flat Fact: Manufacturing has found a way of automatically packing bags of potato chips into cartons instead of manually. This saves $30 Million but the bags must be laid flat instead of upright in the carton. Fact: Sales people need to let the grocer count the number of bags in a carton quickly before he will pay. If the bags are flat this will take longer and this will prevent the salesperson from making the target number of sales calls per day. Fact: The group is stuck and management is frustrated. THE AUTOMATIC CASE PACKING TEAM 1-888-88SOLVE 89 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Defining the Problem Creatively “How might we lay the bags flat yet still let the grocer quickly know how many bags are inside the carton?” ROI: $30 Million per year… directly to the bottom line THE AUTOMATIC CASE PACKING TEAM 1-888-88SOLVE 90 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Cube Utilization 1-888-88SOLVE 91 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • The team is stuck. It is not a hot team.CUBE UTILIZATION 1-888-88SOLVE 92 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Fact: Frito-Lay trucks go out only half full of potato chip cartons.Fact: A new method of loading trucks has been identified. • Trucks would be 95% full. • $12 Million would be saved.Fact: A team has been testing the new method to ensure the new method will not result in more chip breakage. The team is also trying to determine if there is an optimal level of chip breakage that consumers prefer.CUBE UTILIZATION 1-888-88SOLVE 93 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Digging out the Hidden Facts The facilitator repeatedly asked the team the question: “What else is stopping you from making a recommendation to adopt the new method?” Someone on the team finally answered: “We are afraid of making the recommendation without being sure there is no risk ”. CUBE UTILIZATION 1-888-88SOLVE 94 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Defining The Problem Creatively for ROI ! “How might we write the recommendation in such a way that management understands the risk and shares it with us?” The recommendation was written that same day and adopted by management immediately. ROI: Saving $12 Million directly to the bottom line Hot teams learn to say :’What’s stopping us?” CUBE UTILIZATION 1-888-88SOLVE 95 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Additional Examples of ROI SECTION OR PRESENTATION TITLE 1-888-88SOLVE 96 Copyright Basadur Applied Creativity 2012
    • Ford Motor Company 40 cases/shift The management team is very worried. None of their solutions have worked. Their team styles profile looks like this: Eight Zero Implementers Generators Seven Zero Optimizers Conceptualizers SECTION OR PRESENTATION TITLE 1-888-88SOLVE 97 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Ford Motor Company 40 cases/shift The team agreed to devote two days to fact finding and problem defining. Problem finding Fact finding Problem definition SECTION OR PRESENTATION TITLE 1-888-88SOLVE 98 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Ford Motor Company 120 cases/shift The team defined three new problems, solved them, and implemented the solutions. Generating (Problem Implementing finding, fact (Action) finding) Optimizing Conceptualizing (Solutions) (Problem definition) SECTION OR PRESENTATION TITLE 1-888-88SOLVE 99 Copyright Basadur Applied Creativity 2012 Copyright Basadur Applied Creativity 2012
    • Real & Tangible Results for ROI (continued) Toronto Sunnybrook and Hamilton Ontario Juravinski Regional Cancer Centers - Innovation teams reduced Radiation Therapy Wait Times by 39% J.P. Morgan - Innovation process used as a RAPID BUSINESS ANALYSIS tool to strategically plan company wide IT investments. - Prioritized 300 projects down to 16 in 4 months vs. traditional tools which take more than 1 year. - Breakthrough success resulted in 50% increase in IT budget. SECTION OR PRESENTATION TITLE 1-888-88SOLVE 100 Copyright Basadur Applied Creativity 2012
    • Real And Tangible Results Pfizer • Aspirational strategic planning and bold business-accelerating ideas for double-digit growth • Unified regions under a single World HQ vision and imperative SECTION OR PRESENTATION TITLE 1-888-88SOLVE 101 Copyright Basadur Applied Creativity 2012
    • Thank You!For further information on the Profile or theSimplexity Applied Creativity process, please visitwww.basadur.com SECTION OR PRESENTATION 102 TITLE Copyright Basadur Applied Creativity 2012