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New Product Development (NPD) practitioners are keen to benchmark NPD practices because identifying practices which are able to more efficiently and/or effectively deliver a new product or service could mean the difference between success and failure. To help in identifying such practices Dr. Kahn will present findings pertaining to what practitioners find to be poor and best NPD practices. Among the different practices presented particular focus will be put on metrics and performance measurement. Thoughts on how to frame metrics and performance measurement during innovation will be introduced. The presentation will conclude with guidelines for manifesting better performance through practices and metrics, incorporating actual project experiences from VCU’s da Vinci Center for Innovation.