design + technology



Social Media: Finally a Tangible
Example I Can Understand




 June 11, 2009
We’ve worked with over 200 companies since 2002
Section 1 Introduction
About US Digital Partners
We’re only focusing on 6.7% of the marketing budget
LinkedIn Survey
Twitter is growing
           Twitter


             LinkedIn
Section 2 Getting Started
The Basics - LinkedIn

Setting up a LinkedIn Account
The Basics - LinkedIn

Personal Profile Page
The Basics - LinkedIn
Research Using LinkedIn – Looking for other connections


                                          ...
Basics-
                 The Basics- LinkedIn

Finding Groups
The Basics - LinkedIn

Connecting in LinkedIn

Add a connection         Recommend a connection     Get an Introduction fro...
The Basics - LinkedIn
LinkedIn Events
The Basics - Twitter
Setting up a Twitter Account
The Basics - Twitter

Twitter Settings Page
The Basics - Twitter

Time to Tweet
The Basics - Twitter

Free Applications to make Twitter easier
The Basics - Twitter

Twitter Statistics
The Basics - Twitter

    8 useful tips to be more successful on Twitter
               1.       Above All, Keep It Person...
Section 3 USDP Examples
US Digital Partners Google Analytics
US Digital Partners Google Analytics

Top Referral Sources May 2008
US Digital Partners Google Analytics

Top Referral Sources April 14 - May 14, 2009
So How Did We Do It?
Airheads Shock Your Airheads Launch
Twitter: April 21 (USDP)
Mother’s Day Newsletter: May 8
Twitter: May 8
Facebook:
Facebook: May 8
Adobe Showcase May 12, 2009
Twitter May 12, 2009
LinkedIn May 12, 2009
Facebook May 12, 2009
Outlook Emails (BCC) May 12, 2009
Section 4 Other Real Life Examples
Examples-
Examples- Night At The Museum
Examples-
Examples- What’s going on at Chrysler
Examples-
Examples- Butler County Sheriff Tweeting BIG news!
What About…


• BLOGS

• Mobile/Texting

• SEO

• Newsletters
Should you do this yourself?


• It takes time and commitment every day/every week

• It is “ever changing” so you need to...
Resources




http://yourtech.typepad.com/twitinbiz
Resources




http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207,00.html
Links to stuff we discussed today                                                                     Resources
         I...
Questions?
Drop in.

Jesy Herron jherron@usdigitalpartners.com
     @JesyHerron
Mark Miller mmiller@usdigitalpartners.com
     @mmill...
Social Media - Finally a Tangible Example I Can Understand
Social Media - Finally a Tangible Example I Can Understand
Social Media - Finally a Tangible Example I Can Understand
Social Media - Finally a Tangible Example I Can Understand
Social Media - Finally a Tangible Example I Can Understand
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Social Media - Finally a Tangible Example I Can Understand

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Social Media–Finally, an Example I Can Understand!
Twitter, Facebook, LinkedIn

What does each of these social media platforms mean for someone in a B2B role? Sure, it makes sense for consumer-based marketers to use social media to promote brand awareness and to gain “followers” but does that work for the rest of us? Mark Miller and Jesy Herron with US Digital Partners will present a “back to business basics” approach to these social media platforms along with examples!

About the Speakers

Mark Miller
Founding Partner: Mark has been working with successful middle market companies and not-for-profits for almost 20 years. Mark uses his broad business and technology experience to recommend strategic business and technology solutions that increase revenue and improve operational efficiencies.

Prior to entering the technology industry, Mark had over 10 years of consultative sales and business development experience at three commercial banks, where his primary focus was working with middle market businesses located in the midwest. Mark has an MBA from Ohio State University and a bachelor’s degree from Miami University.

Jesy Herron
Jesy joined US Digital Partners as a business development representative after spending 7 years as an account manager for DocuStar, a Cincinnati-based digital “print on demand” firm. Jesy’s role at USDP is a combination of client management and business development. Jesy has a BA from Northern Kentucky University.

She has leadership roles at Business Networking International, American Marketing Association and is a member of the YP Cincinnati and Give Back Cincinnati.

When:
Thursday, June 11, 2009
7:45 a.m. to 9:00 - 9:15* a.m.

Where:
University of Phoenix located at 9050 Centre Point Drive in West Chester. The meeting will be in classrooms located on the first floor in either room 106 or across the hall in room 105.

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Social Media - Finally a Tangible Example I Can Understand

  1. 1. design + technology Social Media: Finally a Tangible Example I Can Understand June 11, 2009
  2. 2. We’ve worked with over 200 companies since 2002
  3. 3. Section 1 Introduction
  4. 4. About US Digital Partners
  5. 5. We’re only focusing on 6.7% of the marketing budget
  6. 6. LinkedIn Survey
  7. 7. Twitter is growing Twitter LinkedIn
  8. 8. Section 2 Getting Started
  9. 9. The Basics - LinkedIn Setting up a LinkedIn Account
  10. 10. The Basics - LinkedIn Personal Profile Page
  11. 11. The Basics - LinkedIn Research Using LinkedIn – Looking for other connections US Digital Partners
  12. 12. Basics- The Basics- LinkedIn Finding Groups
  13. 13. The Basics - LinkedIn Connecting in LinkedIn Add a connection Recommend a connection Get an Introduction from a Connection
  14. 14. The Basics - LinkedIn LinkedIn Events
  15. 15. The Basics - Twitter Setting up a Twitter Account
  16. 16. The Basics - Twitter Twitter Settings Page
  17. 17. The Basics - Twitter Time to Tweet
  18. 18. The Basics - Twitter Free Applications to make Twitter easier
  19. 19. The Basics - Twitter Twitter Statistics
  20. 20. The Basics - Twitter 8 useful tips to be more successful on Twitter 1. Above All, Keep It Personal 2. Learn From Others 3. Get A Good Desktop Client 4. Use Twitter On The Road 5. Tracking The Results 6. Follow And Be Followed 7. Integrate Whenever Possible 8. Over- Don’t Over-Think It Give credit when credit is due 8 Useful Tips To Become Successful With Twitter | How-To | Smashing Magazine by Paul Boag
  21. 21. Section 3 USDP Examples
  22. 22. US Digital Partners Google Analytics
  23. 23. US Digital Partners Google Analytics Top Referral Sources May 2008
  24. 24. US Digital Partners Google Analytics Top Referral Sources April 14 - May 14, 2009
  25. 25. So How Did We Do It?
  26. 26. Airheads Shock Your Airheads Launch
  27. 27. Twitter: April 21 (USDP)
  28. 28. Mother’s Day Newsletter: May 8
  29. 29. Twitter: May 8
  30. 30. Facebook: Facebook: May 8
  31. 31. Adobe Showcase May 12, 2009
  32. 32. Twitter May 12, 2009
  33. 33. LinkedIn May 12, 2009
  34. 34. Facebook May 12, 2009
  35. 35. Outlook Emails (BCC) May 12, 2009
  36. 36. Section 4 Other Real Life Examples
  37. 37. Examples- Examples- Night At The Museum
  38. 38. Examples- Examples- What’s going on at Chrysler
  39. 39. Examples- Examples- Butler County Sheriff Tweeting BIG news!
  40. 40. What About… • BLOGS • Mobile/Texting • SEO • Newsletters
  41. 41. Should you do this yourself? • It takes time and commitment every day/every week • It is “ever changing” so you need to stay up on the trends and best practices • It takes persistence • It takes patience - you will not get immediate results
  42. 42. Resources http://yourtech.typepad.com/twitinbiz
  43. 43. Resources http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207,00.html
  44. 44. Links to stuff we discussed today Resources In- Linked In- 100+ Smart Ways to Use LinkedIn http://www.linkedintelligence.com/smart-ways-to-use- http://www.linkedintelligence.com/smart-ways-to-use-linkedin/ Twitter- Twitter- 50 Ideas on Using Twitter for Business http://www.chrisbrogan.com/50-ideas-on-using-twitter-for- http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/ To tweet or not to tweet? That is the question. http://marketinglab.bnj.com/2008/08/to-tweet-or-not-to-tweet-that-is-the- http://marketinglab.bnj.com/2008/08/to-tweet-or-not-to-tweet-that-is-the-question/ 17 Ways to use Twitter for Business (great list of tools) http://www.ducttapemarketing.com/blog/2009/02/26/17-ways-to-use-twitter-for-business-and-some- http://www.ducttapemarketing.com/blog/2009/02/26/17-ways-to-use-twitter-for-business-and-some-not/ 40 of the Best Twitter Brands and the People Behind Them http://mashable.com/2009/01/21/best-twitter- http://mashable.com/2009/01/21/best-twitter-brands/ 16 Examples of Huge Brands Using Twitter for Business (good examples) http://www.searchenginejournal.com/16-examples-of-huge-brands-using-twitter-for- http://www.searchenginejournal.com/16-examples-of-huge-brands-using-twitter-for-business/7792/
  45. 45. Questions?
  46. 46. Drop in. Jesy Herron jherron@usdigitalpartners.com @JesyHerron Mark Miller mmiller@usdigitalpartners.com @mmillerusdp 513.929.4603 www.usdigitalpartners.com
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