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Social Media - Finally a Tangible Example I Can Understand

Social Media - Finally a Tangible Example I Can Understand



Social Media–Finally, an Example I Can Understand!...

Social Media–Finally, an Example I Can Understand!
Twitter, Facebook, LinkedIn

What does each of these social media platforms mean for someone in a B2B role? Sure, it makes sense for consumer-based marketers to use social media to promote brand awareness and to gain “followers” but does that work for the rest of us? Mark Miller and Jesy Herron with US Digital Partners will present a “back to business basics” approach to these social media platforms along with examples!

About the Speakers

Mark Miller
Founding Partner: Mark has been working with successful middle market companies and not-for-profits for almost 20 years. Mark uses his broad business and technology experience to recommend strategic business and technology solutions that increase revenue and improve operational efficiencies.

Prior to entering the technology industry, Mark had over 10 years of consultative sales and business development experience at three commercial banks, where his primary focus was working with middle market businesses located in the midwest. Mark has an MBA from Ohio State University and a bachelor’s degree from Miami University.

Jesy Herron
Jesy joined US Digital Partners as a business development representative after spending 7 years as an account manager for DocuStar, a Cincinnati-based digital “print on demand” firm. Jesy’s role at USDP is a combination of client management and business development. Jesy has a BA from Northern Kentucky University.

She has leadership roles at Business Networking International, American Marketing Association and is a member of the YP Cincinnati and Give Back Cincinnati.

Thursday, June 11, 2009
7:45 a.m. to 9:00 - 9:15* a.m.

University of Phoenix located at 9050 Centre Point Drive in West Chester. The meeting will be in classrooms located on the first floor in either room 106 or across the hall in room 105.



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    Social Media - Finally a Tangible Example I Can Understand Social Media - Finally a Tangible Example I Can Understand Presentation Transcript

    • design + technology Social Media: Finally a Tangible Example I Can Understand June 11, 2009
    • We’ve worked with over 200 companies since 2002
    • Section 1 Introduction
    • About US Digital Partners
    • We’re only focusing on 6.7% of the marketing budget
    • LinkedIn Survey
    • Twitter is growing Twitter LinkedIn
    • Section 2 Getting Started
    • The Basics - LinkedIn Setting up a LinkedIn Account
    • The Basics - LinkedIn Personal Profile Page
    • The Basics - LinkedIn Research Using LinkedIn – Looking for other connections US Digital Partners
    • Basics- The Basics- LinkedIn Finding Groups
    • The Basics - LinkedIn Connecting in LinkedIn Add a connection Recommend a connection Get an Introduction from a Connection
    • The Basics - LinkedIn LinkedIn Events
    • The Basics - Twitter Setting up a Twitter Account
    • The Basics - Twitter Twitter Settings Page
    • The Basics - Twitter Time to Tweet
    • The Basics - Twitter Free Applications to make Twitter easier
    • The Basics - Twitter Twitter Statistics
    • The Basics - Twitter 8 useful tips to be more successful on Twitter 1. Above All, Keep It Personal 2. Learn From Others 3. Get A Good Desktop Client 4. Use Twitter On The Road 5. Tracking The Results 6. Follow And Be Followed 7. Integrate Whenever Possible 8. Over- Don’t Over-Think It Give credit when credit is due 8 Useful Tips To Become Successful With Twitter | How-To | Smashing Magazine by Paul Boag
    • Section 3 USDP Examples
    • US Digital Partners Google Analytics
    • US Digital Partners Google Analytics Top Referral Sources May 2008
    • US Digital Partners Google Analytics Top Referral Sources April 14 - May 14, 2009
    • So How Did We Do It?
    • Airheads Shock Your Airheads Launch
    • Twitter: April 21 (USDP)
    • Mother’s Day Newsletter: May 8
    • Twitter: May 8
    • Facebook: Facebook: May 8
    • Adobe Showcase May 12, 2009
    • Twitter May 12, 2009
    • LinkedIn May 12, 2009
    • Facebook May 12, 2009
    • Outlook Emails (BCC) May 12, 2009
    • Section 4 Other Real Life Examples
    • Examples- Examples- Night At The Museum
    • Examples- Examples- What’s going on at Chrysler
    • Examples- Examples- Butler County Sheriff Tweeting BIG news!
    • What About… • BLOGS • Mobile/Texting • SEO • Newsletters
    • Should you do this yourself? • It takes time and commitment every day/every week • It is “ever changing” so you need to stay up on the trends and best practices • It takes persistence • It takes patience - you will not get immediate results
    • Resources http://yourtech.typepad.com/twitinbiz
    • Resources http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207,00.html
    • Links to stuff we discussed today Resources In- Linked In- 100+ Smart Ways to Use LinkedIn http://www.linkedintelligence.com/smart-ways-to-use- http://www.linkedintelligence.com/smart-ways-to-use-linkedin/ Twitter- Twitter- 50 Ideas on Using Twitter for Business http://www.chrisbrogan.com/50-ideas-on-using-twitter-for- http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/ To tweet or not to tweet? That is the question. http://marketinglab.bnj.com/2008/08/to-tweet-or-not-to-tweet-that-is-the- http://marketinglab.bnj.com/2008/08/to-tweet-or-not-to-tweet-that-is-the-question/ 17 Ways to use Twitter for Business (great list of tools) http://www.ducttapemarketing.com/blog/2009/02/26/17-ways-to-use-twitter-for-business-and-some- http://www.ducttapemarketing.com/blog/2009/02/26/17-ways-to-use-twitter-for-business-and-some-not/ 40 of the Best Twitter Brands and the People Behind Them http://mashable.com/2009/01/21/best-twitter- http://mashable.com/2009/01/21/best-twitter-brands/ 16 Examples of Huge Brands Using Twitter for Business (good examples) http://www.searchenginejournal.com/16-examples-of-huge-brands-using-twitter-for- http://www.searchenginejournal.com/16-examples-of-huge-brands-using-twitter-for-business/7792/
    • Questions?
    • Drop in. Jesy Herron jherron@usdigitalpartners.com @JesyHerron Mark Miller mmiller@usdigitalpartners.com @mmillerusdp 513.929.4603 www.usdigitalpartners.com