design + technology
Social Media: Finally a Tangible
Example I Can Understand
June 11, 2009

We’ve worked with over 200 companies since 2002

Section 1 Introduction

About US Digital Partners

We’re only focusing on 6.7% of the marketing budget

LinkedIn Survey

Twitter is growing
Twitter
LinkedIn

Section 2 Getting Started

The Basics - LinkedIn
Setting up a LinkedIn Account

The Basics - LinkedIn
Personal Profile Page

The Basics - LinkedIn
Research Using LinkedIn – Looking for other connections
US Digital Partners

Basics-
The Basics- LinkedIn
Finding Groups

The Basics - LinkedIn
Connecting in LinkedIn
Add a connection Recommend a connection Get an Introduction from a Connection

The Basics - LinkedIn
LinkedIn Events

The Basics - Twitter
Setting up a Twitter Account

The Basics - Twitter
Twitter Settings Page

The Basics - Twitter
Time to Tweet

The Basics - Twitter
Free Applications to make Twitter easier

The Basics - Twitter
Twitter Statistics

The Basics - Twitter
8 useful tips to be more successful on Twitter
1. Above All, Keep It Personal
2. Learn From Others
3. Get A Good Desktop Client
4. Use Twitter On The Road
5. Tracking The Results
6. Follow And Be Followed
7. Integrate Whenever Possible
8. Over-
Don’t Over-Think It
Give credit when credit is due 8 Useful Tips To Become Successful With Twitter | How-To | Smashing Magazine by Paul Boag

Section 3 USDP Examples

US Digital Partners Google Analytics

US Digital Partners Google Analytics
Top Referral Sources May 2008

US Digital Partners Google Analytics
Top Referral Sources April 14 - May 14, 2009

So How Did We Do It?

Airheads Shock Your Airheads Launch

Twitter: April 21 (USDP)

Mother’s Day Newsletter: May 8

Twitter: May 8

Facebook:
Facebook: May 8

Adobe Showcase May 12, 2009

Twitter May 12, 2009

LinkedIn May 12, 2009

Facebook May 12, 2009

Outlook Emails (BCC) May 12, 2009

Section 4 Other Real Life Examples

Examples-
Examples- Night At The Museum

Examples-
Examples- What’s going on at Chrysler

Examples-
Examples- Butler County Sheriff Tweeting BIG news!

What About…
• BLOGS
• Mobile/Texting
• SEO
• Newsletters

Should you do this yourself?
• It takes time and commitment every day/every week
• It is “ever changing” so you need to stay up on the trends and best practices
• It takes persistence
• It takes patience - you will not get immediate results

Resources
http://yourtech.typepad.com/twitinbiz

Resources
http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207,00.html

Links to stuff we discussed today Resources
In-
Linked In- 100+ Smart Ways to Use LinkedIn
http://www.linkedintelligence.com/smart-ways-to-use-
http://www.linkedintelligence.com/smart-ways-to-use-linkedin/
Twitter-
Twitter- 50 Ideas on Using Twitter for Business
http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-
http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/
To tweet or not to tweet? That is the question.
http://marketinglab.bnj.com/2008/08/to-tweet-or-not-to-tweet-that-is-the-
http://marketinglab.bnj.com/2008/08/to-tweet-or-not-to-tweet-that-is-the-question/
17 Ways to use Twitter for Business (great list of tools)
http://www.ducttapemarketing.com/blog/2009/02/26/17-ways-to-use-twitter-for-business-and-some-
http://www.ducttapemarketing.com/blog/2009/02/26/17-ways-to-use-twitter-for-business-and-some-not/
40 of the Best Twitter Brands and the People Behind Them
http://mashable.com/2009/01/21/best-twitter-
http://mashable.com/2009/01/21/best-twitter-brands/
16 Examples of Huge Brands Using Twitter for Business (good examples)
http://www.searchenginejournal.com/16-examples-of-huge-brands-using-twitter-for-
http://www.searchenginejournal.com/16-examples-of-huge-brands-using-twitter-for-business/7792/

Questions?

Drop in.
Jesy Herron jherron@usdigitalpartners.com
@JesyHerron
Mark Miller mmiller@usdigitalpartners.com
@mmillerusdp
513.929.4603
www.usdigitalpartners.com