Leveraging mobile to drive m-commerce for not for profits

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The presentation by Polestar Digital Media used at Ciklum Mobile Conference "What's APPening Next - the Shifting Landscape of Mobile" that took place on 27 September 2012 in London

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Leveraging mobile to drive m-commerce for not for profits

  1. 1. Leveraging mobile todrive m-commercefor not for profits Commercial in confidence | Polestar Digital Media Ltd. | 2009
  2. 2. Did you know We are the 3rd most generous nation UK charities raise £35bn every year 28.4m people donate £31 every month £1bn of UK donations lost in fraud every year Over £750m is lost in UK Gift Aid every year Commercial in confidence | Polestar Digital Media Ltd. | 2012 2
  3. 3. What is giveonthemobile Mobile App (the only one in the UK)  Donate  News  Fundraise  Rewards  Real Time Transactions  Reporting  Compliance Commercial in confidence | Polestar Digital Media Ltd. | 2012 3
  4. 4. Why did we build it? Commercial in confidence | Polestar Digital Media Ltd. | 2012 4
  5. 5. The Technology Curve thing GSM FB Retail/Banking TXT 1990 2005 1993 Twitter www 2006 Same time Windows zone – 1991 1995Internet different 1969 advancement Charity Commercial in confidence | Polestar Digital Media Ltd. | 2012 5
  6. 6. Never mind 4G what about 3g Consumption Networks Net result Commercial in confidence | Polestar Digital Media Ltd. | 2012 6
  7. 7. Don’t accost me in the street Council bans Chuggers Council bans chuggers from the High Street for scaring away the shoppers... and charities agree! Commercial in confidence | Polestar Digital Media Ltd. | 2012 7
  8. 8. One optimised view of the world Make it easy please News Share Donate Fundraise Commercial in confidence | Polestar Digital Media Ltd. | 2012 8
  9. 9. Native or HTML5 ? It’s irrelevant Commercial in confidence | Polestar Digital Media Ltd. | 2012 9
  10. 10. What people are saying about us Commercial in confidence | Polestar Digital Media Ltd. | 2012 10

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