Leveraging mobile todrive m-commercefor not for profits         Commercial in confidence | Polestar Digital Media Ltd. | 2...
Did you know We are the 3rd most generous nation UK charities raise £35bn every year 28.4m people donate £31 every mont...
What is giveonthemobile          Mobile App (the only one in the UK)             Donate             News             Fu...
Why did we build it?             Commercial in confidence | Polestar Digital Media Ltd. | 2012   4
The Technology Curve thing       GSM                                FB                          Retail/Banking            ...
Never mind 4G what about 3g                                                                        Consumption            ...
Don’t accost me in the street    Council bans      Chuggers  Council bans chuggers from the High Street for        scaring...
One optimised view of the world   Make it   easy please             News             Share             Donate            F...
Native or HTML5 ?                                               It’s irrelevant            Commercial in confidence | Pole...
What people are saying about us            Commercial in confidence | Polestar Digital Media Ltd. | 2012   10
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Leveraging mobile to drive m-commerce for not for profits

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The presentation by Polestar Digital Media used at Ciklum Mobile Conference "What's APPening Next - the Shifting Landscape of Mobile" that took place on 27 September 2012 in London

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Leveraging mobile to drive m-commerce for not for profits

  1. 1. Leveraging mobile todrive m-commercefor not for profits Commercial in confidence | Polestar Digital Media Ltd. | 2009
  2. 2. Did you know We are the 3rd most generous nation UK charities raise £35bn every year 28.4m people donate £31 every month £1bn of UK donations lost in fraud every year Over £750m is lost in UK Gift Aid every year Commercial in confidence | Polestar Digital Media Ltd. | 2012 2
  3. 3. What is giveonthemobile Mobile App (the only one in the UK)  Donate  News  Fundraise  Rewards  Real Time Transactions  Reporting  Compliance Commercial in confidence | Polestar Digital Media Ltd. | 2012 3
  4. 4. Why did we build it? Commercial in confidence | Polestar Digital Media Ltd. | 2012 4
  5. 5. The Technology Curve thing GSM FB Retail/Banking TXT 1990 2005 1993 Twitter www 2006 Same time Windows zone – 1991 1995Internet different 1969 advancement Charity Commercial in confidence | Polestar Digital Media Ltd. | 2012 5
  6. 6. Never mind 4G what about 3g Consumption Networks Net result Commercial in confidence | Polestar Digital Media Ltd. | 2012 6
  7. 7. Don’t accost me in the street Council bans Chuggers Council bans chuggers from the High Street for scaring away the shoppers... and charities agree! Commercial in confidence | Polestar Digital Media Ltd. | 2012 7
  8. 8. One optimised view of the world Make it easy please News Share Donate Fundraise Commercial in confidence | Polestar Digital Media Ltd. | 2012 8
  9. 9. Native or HTML5 ? It’s irrelevant Commercial in confidence | Polestar Digital Media Ltd. | 2012 9
  10. 10. What people are saying about us Commercial in confidence | Polestar Digital Media Ltd. | 2012 10
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