Journey and lessons from launching a new SaaS based marketing platform

  • 1,158 views
Uploaded on

The presentation by Kaboodle used at Ciklum Mobile Conference "What's APPening Next - the Shifting Landscape of Mobile" that took place on 27 September 2012 in London

The presentation by Kaboodle used at Ciklum Mobile Conference "What's APPening Next - the Shifting Landscape of Mobile" that took place on 27 September 2012 in London

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,158
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Who am IWhat to speak aboutThx to Ciklum
  • Background20 years working with large brands and agenciesManaging implementation of global ad campaignsAll tight schedulesPeople at global, regional and localMultiple agenciesLots of stressEmail overloadSpreadsheetsAssets all over the placeHard to see the big picture and the detailClients in and out the office all the time – briefings, shoots, launches, conferences
  • ProcessControlWorkflowScheduleStructureRepetitive
  • Creative and marketing processFast pacedUniqueComplexChallengingFluidDynamicMobile
  • Easy / IntuitiveQuick to try and BuyFree / Low costLong sales / buy cycleConfigurationTrainingInflexibleCostly
  • Built for mobile from start

Transcript

  • 1. Journey and lessons from launching a new SaaS based marketing platform Kevin Freedman
  • 2. My global advertising background
  • 3. Marketing and Process!
  • 4. Creative, Dynamic, Chaotic
  • 5. AlternativesProject Management Document Storage Enterprise Marketing and Collaboration and Collaboration Management
  • 6. Introducing Kaboodle
  • 7. Three Product Editions
  • 8. The Dashboard
  • 9. 5 mistakes we made
  • 10. 5 things we got right
  • 11. Enhancements coming soon
  • 12. Thank youKevin Freedman