Journey and lessons from launching a new SaaS based marketing platform

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The presentation by Kaboodle used at Ciklum Mobile Conference "What's APPening Next - the Shifting Landscape of Mobile" that took place on 27 September 2012 in London

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  • Who am IWhat to speak aboutThx to Ciklum
  • Background20 years working with large brands and agenciesManaging implementation of global ad campaignsAll tight schedulesPeople at global, regional and localMultiple agenciesLots of stressEmail overloadSpreadsheetsAssets all over the placeHard to see the big picture and the detailClients in and out the office all the time – briefings, shoots, launches, conferences
  • ProcessControlWorkflowScheduleStructureRepetitive
  • Creative and marketing processFast pacedUniqueComplexChallengingFluidDynamicMobile
  • Easy / IntuitiveQuick to try and BuyFree / Low costLong sales / buy cycleConfigurationTrainingInflexibleCostly
  • Built for mobile from start
  • Journey and lessons from launching a new SaaS based marketing platform

    1. 1. Journey and lessons from launching a new SaaS based marketing platform Kevin Freedman
    2. 2. My global advertising background
    3. 3. Marketing and Process!
    4. 4. Creative, Dynamic, Chaotic
    5. 5. AlternativesProject Management Document Storage Enterprise Marketing and Collaboration and Collaboration Management
    6. 6. Introducing Kaboodle
    7. 7. Three Product Editions
    8. 8. The Dashboard
    9. 9. 5 mistakes we made
    10. 10. 5 things we got right
    11. 11. Enhancements coming soon
    12. 12. Thank youKevin Freedman

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