How to Build the Next Great Cloud ISV

2,135 views
2,043 views

Published on

The presentation was done Melissa Di Donato, Managing Director, ISV Program EMEA, at Ciklum London Seminar "ISV & The Cloud: The CTO's Perspective"

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,135
On SlideShare
0
From Embeds
0
Number of Embeds
327
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to Build the Next Great Cloud ISV

  1. 1. The Social Enterprise OpportunityHow to Build the Next Great Cloud ISVMelissa Di DonatoManaging Director, ISV Program EMEA @mdidonato1 in/mdidonato
  2. 2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation maycontain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertaintiesmaterialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differmaterially from the results expressed or implied by the forward-looking statements we make. All statementsother than statements of historical fact could be deemed forward-looking, including any projections ofsubscriber growth, earnings, revenues, or other financial items and any statements regarding strategies orplans of management for future operations, statements of belief, any statements concerning new, planned, orupgraded services or technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developingand delivering new functionality for our service, our new business model, our past operating losses, possiblefluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach ofour security measures, risks associated with possible mergers and acquisitions, the immature market in whichwe operate, our relatively limited operating history, our ability to expand, retain, and motivate our employeesand manage our growth, new releases of our service and successful customer deployment, our limited historyreselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Furtherinformation on potential factors that could affect the financial results of salesforce.com, inc. is included in ourannual report on Form 10-K for the most recent fiscal year ended January 31, 2012. This document andothers are available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services shouldmake the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumesno obligation and does not intend to update these forward-looking statements.
  3. 3. Prime targets for this session  Consultants  Entrepreneurs  Product  Marketers Leaders  Investors  Innovators  Architects & Developers  Thought leaders
  4. 4. Where the puck is going
  5. 5. We’re focused, and investing
  6. 6. We’re making it real in our own products
  7. 7. The best part
  8. 8. Your opportunity: They want more
  9. 9. Here’s How
  10. 10. Build apps that solve business problemsMake them “social” through and through The Social Enterprise Make them fit well into social Opportunity enterprises large and small Market and sell in a social enterprise context
  11. 11. Build apps that solve business problemsMake them “social” through and through The Social Enterprise Make them fit well into social Opportunity enterprises large and small Market and sell in a social enterprise context
  12. 12. Deliver business value = table stakes  Deep domain expertise  Start within the known categories  Solve real problems
  13. 13.  Universal & meaningful Frictionless Multi-type Multiple actor types Cross-constituency
  14. 14.  Ubiquity Real-time Reliable Consistent
  15. 15.  Feeds & threads & more Instant usability Addictiveness Social capital dynamics
  16. 16.  App-to-app & system-to- system Identity services Integration & customization Security
  17. 17.  Self-organizing Default transparency Cross-category Cross-network
  18. 18. we are here
  19. 19. Example: Traditional performancemanagement
  20. 20. Disrupted by an innovative approach
  21. 21. One more thing…  Multi-tenant architecture  Shared, real-time data model  Common collaboration framework  Rapid develop & deploy  ISV tools and technologies  Single identity model  Enterprise-grade security  Automatic upgrades  Any device
  22. 22. Build apps that solve business problemsMake them “social” through and through The Social Enterprise Make them fit well into social Opportunity enterprises large and small Market and sell in a social enterprise context
  23. 23. Every social enterprise is multi-app and unique Richer Social Your Enterprise Pitch Social Product Enterprise
  24. 24. Build apps that solve business problemsMake them “social” through and through The Social Enterprise Make them fit well into social Opportunity enterprises large and small Market and sell in a social enterprise context
  25. 25. Sell your part of the big vision
  26. 26. Align and amplify the messages
  27. 27. Be a great Social Enterprise example Social Customer Employee Profile Customer Social Social Networks & Product Networks Social Networks Collaborate Product & PartnersConnect & Listen & Sell Analyze Social Enterprise Service & Social Engage Marketing Automate & Extend
  28. 28. Partner with the leader
  29. 29. “is goingto where the puck Skate “ Wayne Gretzky“see thethe worldyou wish to Be in change “ Mahatma Gandhi
  30. 30. Please contact our team, let us help you build the plan Are you attending Cloudforce London?
  31. 31. THANK YOU
  32. 32. END

×