What is Happening in the "App Factory"?

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Christian Aaen, Ciklum's VP Services, presents the main mobile apps trends from the "shop floor" perspective and shares successful mobile development case studies from the nearshore. The presentation was used at Ciklum Seminar "Innovative Mobile Solutions and Successful Case Studies From the Nearshore" that took place in Munich, on March 22, 2012.

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What is Happening in the "App Factory"?

  1. 1. WHAT IS HAPPENING IN THE‘APP FACTORY’MOBILE EXPERIENCE AND CASE STUDIESMUNICH, MARCH 22, 2012CHRISTIAN AAEN
  2. 2. INTRODUCTION:CIKLUM SERVICE & CONSULTING a) Client Satisfaction & Service Mgmt (160+ team clients) b) Team productivity (1600+ developers) c) VAS around the core team – Short-term Projects, Peak, Consulting (170+ dedicated employees)
  3. 3. AGENDA1. A Perspective From The Shop Floor2. Cases3. Homework + People + Process = Successful Ideas To Apps(tore)4. Q&A 3
  4. 4. A PERSPECTIVE FROM THE ‘SHOP FLOOR’ 4
  5. 5. A GLANCE AT THE PAST: Q3 2010Cross-Platform Development Porting •The same operating system •The same development tools•Different Platforms•Different Operating Systems•Different Development Environments 5
  6. 6. A GLANCE AT THE PAST: Q4 2011Native development (Objective-C, HTML5, mobile web, PhoneGapJava, etc.) • Needs HTML5 and JavaScript• Targeted for the only platform knowledge• Needs programming knowledge and • Lack of professional, experienced experience developers using JavaScript mobile• (All best apps are native apps!) frameworks • Slower and less polished apps than native onesPlatforms like Netbuiscuits, Mobile builders like BiznessApps,Titanium, Marmelade, S2M etc. MobileRoadie, etc.• Need some time to learn the • Produce native apps platform • Targeted for application categories:• Multiplatform development like RSS reader, e-shop, etc.• There are some restrictions of the • Suitable only for really simple apps platform 6
  7. 7. WHAT IS ACTUALLY HAPPENINGON THE ‘SHOP’ FLOOR 7
  8. 8. THE PROMISE OF THE MAGIC WANDIN MOBILE• Magic wand exam failed. There is no magic in the mobile world...• On the contrary – the landscape has become more complex!• Technology, devices and human behaviour is constantly changing 8
  9. 9. ‘SHOP’ FLOOR - RETROSPECTIVE• Average size of each project is ~400 hours• HTML platform projects are significant smaller• Technology hybrids increase• 90% of all projects are client & server side• Global companies (primarily B2C) with corporate marketing departments tend to make a strategic cross-platform choice for their global (corporate controlled) marketing efforts ( reach)• Larger media companies still seem undecided ...• Increasing number of native apps being developed for B2B use• Certain sectors are pushing hard on mobile web (e.g. travel)• Tablets playing an increasing role (T-Commerce)• Social, social, social ... 9
  10. 10. CASES 10
  11. 11. CASE: LINKEDIN• Reused HTML parts from web app• Used for web-based content parts• The same code for mobile web, iOS and Android• Ability to change web- based parts quickly• Used Backbone and Underscore libs 11
  12. 12. CASE: DELL MOBILE• Pure HTML5• Working ... But …• really slow• ... And buggy 12
  13. 13. HOMEWORK + PEOPLE + PROCESS =SUCCESSFUL IDEAS TO APPS(TORE) 13
  14. 14. HOMEWORK: UNDERSTAND THE BEHAVIORAL PATTERN OF YOUR SEGMENT Hourly distribution of searches by platform12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM Tablet Mobile Desktop Source: Google Internal data, Global, Oct 2011 14
  15. 15. DUAL SCREENING 53% Dual screening with TV and phone 22% of UK Smartphone users use their phones while using another internet enabled device Source: Google UK
  16. 16. WHAT CAN BUSINESSES DO TO TAKEADVANTAGE OF THE GROWTH OF MOBILE? Develop & Integrate Your Mobile Strategy Build Your Mobile Destination(s) Take advantage of the immediate nature of Mobile users (40% of mobile searches on Google has local intend*) Connect & Engage With Your Users *Source: Google UK 16
  17. 17. PEOPLE: ATTRACT & DEVELOP • Organizing Mobile Saturdays • Hosting ‘Hackathons’ • Speakers Corner • Mobile Practice Leader Groups • Mobile Incubation • Mobile vertical of our Project Office is 60+ Developers • 150+ mobile dedicated team members • ... The Mobile Community Is Still Growing ... 17
  18. 18. PROCESS: PREPARE TO ADAPT TOCONTINIOUS CHANGES 18
  19. 19. TYPICAL PROJECT EVOLUTION,ILLUSTRATED A.Project EvolutionA.Requirements Captured B.B.WireFramesC.Project specificationD.Intermediary VersionsE.Final delivery C. D. E.
  20. 20. WE’VE DONE THIS FOR A COUPLE OF COMPANIES/BRANDSPrintemps LILLY A/S Tryg • 8 year+ mobile expertise • Experience with all platforms • Hundreds of projects • Thousands of individual builds delivered Energy Intelligence Yelp.com CNN CocaCola Maggi HeatMapz Carlsberg Øl 20
  21. 21. Q&A Thank You! I would be happy to answer Questions? 21

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