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Assessment  objective   Mark out of 5  and  explanation Target for improvement  in future projects Demonstrate an understanding of advert conventions 3/5 because we have used quite a few of conventions, for example, facial expressions, pact shots of the products, short narrative and a humorous theme The improvement in future projects will be to work sooner and use more conventions   Ability to work effectively as part of a production team 5/5 I think that when we got the idea sorted we worked hard and quickly and effectively Worked as hard much earlier Effective Planning and meeting deadlines 3/5 due to deadlines being missed because of group confusion, people not being here. But near the end we worked effectively Meet all the deadlines set
Assessment objective   Mark out of 5  and explanation Target for improvement  in future projects Camera skills-using a wide variety of appropriate shot types 5/5 Because we filmed the shots that fitted the advert, for example Close up, tracking shot, extreme close up, long shot, panning Use a worm’s eye view shot and a high angle Editing to create meaning 4/5 because this has the right editing but could have more Use more effects such as different transitions etc Creative use of mise-en-scene props/costume/locations 3/4 average clothes but not the approprite one’s for the type of clip Use correct clothes and more props
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Evaluation of unit 2 advert

  • 1. Assessment objective Mark out of 5 and explanation Target for improvement in future projects Demonstrate an understanding of advert conventions 3/5 because we have used quite a few of conventions, for example, facial expressions, pact shots of the products, short narrative and a humorous theme The improvement in future projects will be to work sooner and use more conventions   Ability to work effectively as part of a production team 5/5 I think that when we got the idea sorted we worked hard and quickly and effectively Worked as hard much earlier Effective Planning and meeting deadlines 3/5 due to deadlines being missed because of group confusion, people not being here. But near the end we worked effectively Meet all the deadlines set
  • 2. Assessment objective Mark out of 5 and explanation Target for improvement in future projects Camera skills-using a wide variety of appropriate shot types 5/5 Because we filmed the shots that fitted the advert, for example Close up, tracking shot, extreme close up, long shot, panning Use a worm’s eye view shot and a high angle Editing to create meaning 4/5 because this has the right editing but could have more Use more effects such as different transitions etc Creative use of mise-en-scene props/costume/locations 3/4 average clothes but not the approprite one’s for the type of clip Use correct clothes and more props
  • 3.