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Built for Speed  Differentiating on the Customer Experience© Ciena Confidential and Proprietary
Ethernet Services are Now Mature                                                                       Orange             ...
Mature Markets Differentiate on Experience, Not “Feeds and Speeds”…256K dynamic RAM. 3-1/2″ floppy disk…                  ...
No Serious Technical Obstacles… but time counts…4   © Ciena Confidential and Proprietary
n5   © Ciena Confidential and Proprietary
Built for Speed: What do we mean?6   © Ciena Confidential and Proprietary
Ciena Product Enablers                                                         User Portal                                ...
8   © Ciena Confidential and Proprietary
Built for Speed: Service AgilityExponential Capacity Growth                GigE to 10 GigE made easyAccelerating bandwidth...
Built for Speed: Service Assurance    1     Intuitive                   2       Pro-active           3   Diagnostic       ...
Rapid Cell Tower Deployment                                                                          AT&T            Centu...
Ciena Helps Comcast Ramp Business Services                                                                                ...
Consultative Partner Approach13   © Ciena Confidential and Proprietary
AT&T           Clearwire    Sprint                                                                                   Centu...
Thank You!© Ciena Confidential and Proprietary
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Built for speed: business ethernet services

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This presentation details Ciena's focus on delivering zero-touch Ethernet Services Provisioning that allows service providers to rapidly deploy Carrier Ethernet services.

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Transcript of "Built for speed: business ethernet services"

  1. 1. Built for Speed Differentiating on the Customer Experience© Ciena Confidential and Proprietary
  2. 2. Ethernet Services are Now Mature Orange Verizon 12% Colt 11% 41% AT&T 9% NTT 8% L3/Global Crossing 7% 7% 7% BT Other2 © Ciena Confidential and Proprietary
  3. 3. Mature Markets Differentiate on Experience, Not “Feeds and Speeds”…256K dynamic RAM. 3-1/2″ floppy disk… …ultra-responsive, ultra-sleek… LCD display…IBM compatible, …3 1/2″ you won’t sacrifice power for beauty. 720KB floppy disk drive. 3 © Ciena Confidential and Proprietary
  4. 4. No Serious Technical Obstacles… but time counts…4 © Ciena Confidential and Proprietary
  5. 5. n5 © Ciena Confidential and Proprietary
  6. 6. Built for Speed: What do we mean?6 © Ciena Confidential and Proprietary
  7. 7. Ciena Product Enablers User Portal OneControl Application Flexibility and Scale Service Aware OS (SAOS) The industry’s broadest purpose-built packet portfolio7 © Ciena Confidential and Proprietary
  8. 8. 8 © Ciena Confidential and Proprietary
  9. 9. Built for Speed: Service AgilityExponential Capacity Growth GigE to 10 GigE made easyAccelerating bandwidth churn Basic traffic prioritization Real-time Class of Service9 © Ciena Confidential and Proprietary
  10. 10. Built for Speed: Service Assurance 1 Intuitive 2 Pro-active 3 Diagnostic 1 2 Verifies 3 Empowered visibility to service tools at SLA to diagnose network correlation NOC’s adherence hotspots fingertips Affected Services Fix problem before customer callsDelay: 10 Delay: 10 Delay: 15 Delay: 15Thruput: 1G Thruput: 1G Thruput: ..05G Thruput: 0.5G 10 © Ciena Confidential and Proprietary
  11. 11. Rapid Cell Tower Deployment AT&T CenturyLink Comcast Clearwire Fibertech Lightower Phonoscope There are ~ 140,000 Ethernet-enabled cell towers in North America ~ 70,000 (~50%) are Ciena poweredSpeed of Delivery: a requirement as 5-10x this amount of small cells are rolled out11 © Ciena Confidential and Proprietary
  12. 12. Ciena Helps Comcast Ramp Business Services 5,000 active towers Consultative Partner ApproachStructured program of market-baseddeliverables customised to partner need • Sales Enablement & Execution • Services Portfolio Strategic Planning 40-50% • Service Creation growth/yr • Marketing Readiness & Programs • Learning and deployment 2012 Frost & Sullivan Competitive Strategy Leadership Award for U.S. MSO Ethernet Services. 12 © Ciena Confidential and Proprietary
  13. 13. Consultative Partner Approach13 © Ciena Confidential and Proprietary
  14. 14. AT&T Clearwire Sprint CenturyLink Comcast Virgin Media CapeNet Telefonica Mobily SURFnet Interoute XO AAPT Fibertech iBurst kpn e|net TWC Consultative Partner Approach VELCO OneMaryland Sovernet 3931 SDS MEF CE2.0 Pilot Program14 © Ciena Confidential and Proprietary 3902 SDS
  15. 15. Thank You!© Ciena Confidential and Proprietary
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