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The Camel and Tarka Trails
Evidence from the UK of the economic benefits of
                 cycle tourism

              ...
Institute of Transport & Tourism,   2
            UCLan, UK
Tourism impacts
• Cornwall – resident population of approx 500,000
  – 5m tourism visits annually – supporting 63,000
  jo...
Institute of Transport & Tourism,   4
            UCLan, UK
Camel Trail
• Original railway built in early 1830s
• Opened in the 1970s by local authority as a
  footpath (Wadebridge t...
Institute of Transport & Tourism,   6
            UCLan, UK
Institute of Transport & Tourism,   7
            UCLan, UK
Tarka Trail
• Began life as the Taw/Torridge Country Park,
  again predominantly as a footpath
• Became the Tarka Trail in...
Where does the demand come from
  From analysis of the case studies and other
evidence the primary factors that determine
...
Cycle tourism demand
• The proportion of recreation and tourism users
  averages 59% of all trips in the UK.
• However, th...
Where does the spending go?
• Food and drink
  - Cafés/Public houses/Restaurants
• Accommodation
  - Bed & Breakfast/Hotel...
Economic impact
• On the Camel Trail the local authority estimate the
  direct spending to be €3m
• This may be a signific...
Conclusions
The Camel and Tarka Trails both have:
• Large holiday populations near to the route;
• Predominantly traffic f...
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15. Uk Camel Tarka Trail Richard Weston

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comunicação realizada na Conferência ‘(Planear) O Lazer e o Turismo Ciclável em Portugal’ (6NOV09, Auditório da Reitoria da Universidade de Aveiro) – link http://turismociclavel.blogs.sapo.pt/

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Transcript of "15. Uk Camel Tarka Trail Richard Weston"

  1. 1. The Camel and Tarka Trails Evidence from the UK of the economic benefits of cycle tourism Richard Weston Institute of Transport and Tourism – UCLAN - UK
  2. 2. Institute of Transport & Tourism, 2 UCLan, UK
  3. 3. Tourism impacts • Cornwall – resident population of approx 500,000 – 5m tourism visits annually – supporting 63,000 jobs – 29% of total employment • Devon – resident population of approx 1,000,000 – 8m tourism visits annually – supporting 81,000 – 16% of total employment Institute of Transport & Tourism, 3 UCLan, UK
  4. 4. Institute of Transport & Tourism, 4 UCLan, UK
  5. 5. Camel Trail • Original railway built in early 1830s • Opened in the 1970s by local authority as a footpath (Wadebridge to Padstow – 8km) • Unauthorised use by cyclists in early 1980s • Extensions to Bodmin and Poley’s Bridge/ Wenford Bridge • Now approximately 28km in length • Around 250,000 users (cyclists) each year Institute of Transport & Tourism, 5 UCLan, UK
  6. 6. Institute of Transport & Tourism, 6 UCLan, UK
  7. 7. Institute of Transport & Tourism, 7 UCLan, UK
  8. 8. Tarka Trail • Began life as the Taw/Torridge Country Park, again predominantly as a footpath • Became the Tarka Trail in 1994 • A 48km stretch, between Braunton and Meeth, finally opened to cyclists in 1997 • Around 120,000 users each year Institute of Transport & Tourism, 8 UCLan, UK
  9. 9. Where does the demand come from From analysis of the case studies and other evidence the primary factors that determine recreational and tourism demand are: • The proximity of population near to the route; • The extent to which the route is traffic free; • The imagery or appeal of the route; • The ease of access to the route or network; • The quality of trail: upgraded facilities, lack of steep gradients and good surfaces. Institute of Transport & Tourism, 9 UCLan, UK
  10. 10. Cycle tourism demand • The proportion of recreation and tourism users averages 59% of all trips in the UK. • However, there is greater use by cyclists for recreation and tourism purposes in rural locations, typically around 70% on rural tourist trails. • A survey on the Camel Trail estimated this to be as high as 97%. Institute of Transport & Tourism, 10 UCLan, UK
  11. 11. Where does the spending go? • Food and drink - Cafés/Public houses/Restaurants • Accommodation - Bed & Breakfast/Hotels/Camping/Bunk-barns • Cycle hire - Less successful in the UK • Transport • Gifts Institute of Transport & Tourism, 11 UCLan, UK
  12. 12. Economic impact • On the Camel Trail the local authority estimate the direct spending to be €3m • This may be a significant under-estimate ( could as much as three times this) • Direct spending support over 60 local jobs + others from indirect and induced effects • Anecdotal evidence of higher local multiplier from cycle tourism Institute of Transport & Tourism, 12 UCLan, UK
  13. 13. Conclusions The Camel and Tarka Trails both have: • Large holiday populations near to the route; • Predominantly traffic free; • Pass through pristine countryside with changing landscapes; • Access directly from local towns; • The gentle gradients and good levels of maintenance. Institute of Transport & Tourism, 13 UCLan, UK
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