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Ciceron MBA #4: “Ball, Beer & Beats: How The Twins, Surly & Rhymesayers Nurture Advocacy for Results”

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The Ciceron MBA program is based on the principles of Marketing, Breakfast, and Action. Each event is meant to further your understanding about a specific marketing principle, enjoy networking and …

The Ciceron MBA program is based on the principles of Marketing, Breakfast, and Action. Each event is meant to further your understanding about a specific marketing principle, enjoy networking and some breakfast, and introduce you to other local marketing leaders.

This event featured Ashanti Abdullah, sales and marketing manager for Rhymesayers Entertainment, Chris Iles, the senior manager of corporate communications for the Minnesota Twins and Mary Sellke, events, donations and Surly Gives a Damn coordinator for Surly Brewing.

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  • 1. Ball, Beer & Beats: How The Twins, Surly & Rhymesayers Nurture Advocacy for Results THE CICERON MBA
  • 2. JOIN THE CONVERSATION @CiceronHQ #CiceronMBA
  • 3. Andrew Eklund, Moderator Ciceron, Founder & CEO @aeklund THE CICERON MBA “Ball, Beer & Beats: How The Twins, Surly and Rhymesayers Nurture Advocacy for Results” On Twitter | @CiceronHQ | #CiceronMBA
  • 4. STRATEGY Binders of strategy do not create success. You need a roadmap with turn by turn directions. EXPERIENCES If you want exceptional results, you must create exceptional experiences. ADVOCACY People who love your brand will introduce you to your new customers. CONSUMER INSIGHTS It’s not a lack of data, but a lack of insights that prevents you from achieving your business goals. THE CICERON PHILOSOPHY What We Believe #CiceronMBA
  • 5. THE NEW MARKETING ECOSYSTEM What We Do Brand Content Conversation Consumer Insights Business Objectives ExperiencesAdvocacy Strategy analytics opt im ization insight s analytics opt im ization insight s #CiceronMBA
  • 6. #CiceronMBA The Power of Brand Advocacy
  • 7. #CiceronMBA What Messages do Consumers Trust?
  • 8. Ashanti Abdullah, Rhymesayers Sales and Marketing Manager Chris Iles, Minnesota Twins Senior Manager of Corporate Communications Mary Sellke, Surly Brewing Events, Donations and Surly Gives a Damn Coordinator OUR PANEL Andrew Eklund, Moderator CEO & Founder, Ciceron #CiceronMBA
  • 9. #CiceronMBA How are online fans different than traditional fans? Photo by peteSwede
  • 10. #CiceronMBA What ways do you ask your fans to act as advocates? Photo by Joe Bielawa
  • 11. What responsibilities do you have to your fan base? #CiceronMBA
  • 12. What impact will your advocates have on the growth of your brand? #CiceronMBA Photo by Caleb Roenigk
  • 13. 13 What gets you excited about where digital is headed? Photo by Jorge Elias
  • 14. #CiceronMBA CICERON DIGITAL SNAPSHOT If you’re interested in seeing where you stand up against your competition, email tiffani@ciceron.com for your free Ciceron Digital Snapshot!
  • 15. OFFICIAL MEDIA SPONSOR @tcbmag | tcbmag.com