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Email Marketing & Automation
Corporate Overview
Ciceron is one the oldest, privately-held digital agencies in the country, having been
in business since 1995. Our longevity is a testament to our ability to deliver results
for our clients through tumultuous change. Ciceron has remained consistent in
producing measurable, sustainable, and extraordinary value for our clients.
Your customers are consulting more sources than ever before making a purchase
decision. Why? Because the information is out there. You need to capture this
information and capitalize on it. We help you better understand your customers and
their increasingly complex consideration process.

33%	
  of	
  consumers	
  say	
  
brands	
  should	
  invest	
  and	
  
improve	
  their	
  email	
  programs	
  
	
  
ExactTarget	
  Marketers	
  from	
  
Mars	
  Study,	
  2013	
  

Web analytics, social media monitoring, search activity, and online surveys all
provide valuable data where real decisions can be made. From this data we create
insights and these insights speed up product development, cut time to market, help
your business keep its competitive edge and uncover real opportunities.

We Build Brand Advocacy
Ciceron recognizes the extraordinary power of advocacy-based brand strategy in
today’s socially connected, digital world. People who love your brand will introduce
you to your new customers. Recommendations come from your advocates – a
network of highly satisfied, passionate and connected customers who love your
products and service.

Sole property of Ciceron, Inc.
Ciceron Digital Ecosystem
STRATEGY THAT INFORMS. EXPERIENCES THAT DELIVER. ADVOCACY THAT SCALES.
competitive positioning

audience touchpoints

industry positioning

internal capabilities

target audiences

key performance indicators

Strategy

Digital Ecosystem
Consumer
Insights

iza
im

h
ht

s

tion

Business
Objectives

insig
s

o
op

community management

Brand
Content

ana l yt i cs

website

t
t

influencer relationships
campaign integration
recognition program

email architecture

Advocacy

reviews and stories

Experiences
Conversation

staff training

branded communities
mobile
SEO / SEM
media

Content may not be altered or reproduced without
proper attribution to Ciceron.

Strategy: We identify the opportunities
that arise at the intersection of your
business goals, your audience needs
and your ability to meet those needs.

Experiences: We ensure your existing
digital marketing programs are fully
optimized, uncover opportunities to add
value to your current experience, and set
you on a course to achieve advocacy.

Advocacy: We connect you with your
brand advocates, create programs and
experiences to energize those advocates
and convert advocate actions into insights,
understanding, and most importantly,
business results.
Is Email Dead?
NO, IT IS ALIVE AND WELL
•  Email volume is up 13% YOY
•  Email is the most popular online activity
with 94% participation
•  On average, businesses spend 15%
of their marketing budget on email

“Email is the hub of all digital
messaging. It’s not the end-all be-all,
but email is the glue that keeps
marketing channels together.”
- Simms Jenkins, CEO of Brightwave

Source: Marketo, Expression Pigeon, iContact; Image Source: Tammra McCauley; Illustration by Ciceron
Why Email Marketing & Automation Is Important

89%	
  of	
  consumers	
  use	
  email	
  daily	
  	
  
–	
  be	
  where	
  your	
  customers	
  are!	
  

Source: ExactTarget 2014 State of Marketing, ExactTarget Marketers From Mars
Why Email Marketing & Automation Is Important

50%	
  	
  
Of	
  consumers	
  have	
  
made	
  a	
  purchase	
  as	
  a	
  
direct	
  result	
  of	
  an	
  email	
  
marketing	
  message	
  

Source: ExactTarget Marketers From Mars
Email Marketing & Automation Clients
Start Using Email, and Be Where Your Customers Are!
Ciceron Email Marketing & Automation Services:
!  Email Marketing Strategy
!  Email Marketing & Automation Consulting
!  Email Program Audit
!  Audience Segmentation Analysis
!  Messaging Framework
!  Automation Architecture & Workflow
!  Campaign Development
!  Custom Template Design & HTML Development
!  Production & Execution
!  Database List Management
!  Reporting, Insights & Optimization
!  Platform Selection & Training
!  Best Practices & Business Integration

Contact Us Today
info@ciceron.com "
612.204.1919

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Email Marketing Isn't Dead

  • 1. Email Marketing & Automation
  • 2. Corporate Overview Ciceron is one the oldest, privately-held digital agencies in the country, having been in business since 1995. Our longevity is a testament to our ability to deliver results for our clients through tumultuous change. Ciceron has remained consistent in producing measurable, sustainable, and extraordinary value for our clients. Your customers are consulting more sources than ever before making a purchase decision. Why? Because the information is out there. You need to capture this information and capitalize on it. We help you better understand your customers and their increasingly complex consideration process. 33%  of  consumers  say   brands  should  invest  and   improve  their  email  programs     ExactTarget  Marketers  from   Mars  Study,  2013   Web analytics, social media monitoring, search activity, and online surveys all provide valuable data where real decisions can be made. From this data we create insights and these insights speed up product development, cut time to market, help your business keep its competitive edge and uncover real opportunities. We Build Brand Advocacy Ciceron recognizes the extraordinary power of advocacy-based brand strategy in today’s socially connected, digital world. People who love your brand will introduce you to your new customers. Recommendations come from your advocates – a network of highly satisfied, passionate and connected customers who love your products and service. Sole property of Ciceron, Inc.
  • 3. Ciceron Digital Ecosystem STRATEGY THAT INFORMS. EXPERIENCES THAT DELIVER. ADVOCACY THAT SCALES. competitive positioning audience touchpoints industry positioning internal capabilities target audiences key performance indicators Strategy Digital Ecosystem Consumer Insights iza im h ht s tion Business Objectives insig s o op community management Brand Content ana l yt i cs website t t influencer relationships campaign integration recognition program email architecture Advocacy reviews and stories Experiences Conversation staff training branded communities mobile SEO / SEM media Content may not be altered or reproduced without proper attribution to Ciceron. Strategy: We identify the opportunities that arise at the intersection of your business goals, your audience needs and your ability to meet those needs. Experiences: We ensure your existing digital marketing programs are fully optimized, uncover opportunities to add value to your current experience, and set you on a course to achieve advocacy. Advocacy: We connect you with your brand advocates, create programs and experiences to energize those advocates and convert advocate actions into insights, understanding, and most importantly, business results.
  • 4. Is Email Dead? NO, IT IS ALIVE AND WELL •  Email volume is up 13% YOY •  Email is the most popular online activity with 94% participation •  On average, businesses spend 15% of their marketing budget on email “Email is the hub of all digital messaging. It’s not the end-all be-all, but email is the glue that keeps marketing channels together.” - Simms Jenkins, CEO of Brightwave Source: Marketo, Expression Pigeon, iContact; Image Source: Tammra McCauley; Illustration by Ciceron
  • 5. Why Email Marketing & Automation Is Important 89%  of  consumers  use  email  daily     –  be  where  your  customers  are!   Source: ExactTarget 2014 State of Marketing, ExactTarget Marketers From Mars
  • 6. Why Email Marketing & Automation Is Important 50%     Of  consumers  have   made  a  purchase  as  a   direct  result  of  an  email   marketing  message   Source: ExactTarget Marketers From Mars
  • 7. Email Marketing & Automation Clients
  • 8. Start Using Email, and Be Where Your Customers Are! Ciceron Email Marketing & Automation Services: !  Email Marketing Strategy !  Email Marketing & Automation Consulting !  Email Program Audit !  Audience Segmentation Analysis !  Messaging Framework !  Automation Architecture & Workflow !  Campaign Development !  Custom Template Design & HTML Development !  Production & Execution !  Database List Management !  Reporting, Insights & Optimization !  Platform Selection & Training !  Best Practices & Business Integration Contact Us Today info@ciceron.com " 612.204.1919