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We Build Brand Advocacy.

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People who love your brand will introduce you to your new customers. Recommendations come from your advocates – a network of highly satisfied, passionate and connected customers who love your products …

People who love your brand will introduce you to your new customers. Recommendations come from your advocates – a network of highly satisfied, passionate and connected customers who love your products and service.

Ciceron helps you identify your true advocates, put programs in place to nurture and capture advocacy as it happens. We’ll help you bring meaning, scale and most importantly, results to your brand advocacy program. And we’ll encourage your best customers to go beyond being a loyal customer to becoming an advocate for your brand.

Ciceron is a full service digital marketing agency. We specialize in all things digital, from social media, digital strategy and brand advocacy to SEO and email marketing.

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  • 1. We Build Brand Advocacy
  • 2. Corporate Overview Ciceron is one the oldest, privately-held digital agencies in the country, having been in business since 1995. Our longevity is a testament to our ability to deliver results for our clients through tumultuous change. Ciceron has remained consistent in producing measurable, sustainable, and extraordinary value for our clients. We Build Brand Advocacy Ciceron recognizes the extraordinary power of advocacy-based brand strategy in today’s socially connected, digital world. People who love your brand will introduce you to your new customers. Recommendations come from your advocates – a network of highly satisfied, passionate and connected customers who love your products and service. “Each  time  I've  engaged   with  Ciceron,  they've  been   true  partners  in  forging  a   path  ahead  -­‐  through  data,   through  customer  insights,   and  through  ambitious  and   ambiguous  visions  for   rede=ining  strategies  to   drive  loyalty,  advocacy,  and   engagement.”     Jen  Swanson   Customer  Experience  Strategist   Capella  University   Ciceron helps you identify your true advocates, put programs in place to nurture and capture advocacy as it happens. We’ll help you bring meaning, scale and most importantly, results to your brand advocacy program. And we’ll encourage your best customers to go beyond being a loyal customer to becoming an advocate for your brand. Sole property of Ciceron, Inc.
  • 3. Ciceron Digital Ecosystem STRATEGY THAT INFORMS. EXPERIENCES THAT DELIVER. ADVOCACY THAT SCALES. competitive positioning audience touchpoints industry positioning internal capabilities target audiences key performance indicators Strategy Digital Ecosystem Consumer Insights iza im h ht s tion Business Objectives insig s o op community management Brand Content ana l yt i cs website t t influencer relationships campaign integration recognition program email architecture Advocacy reviews and stories Experiences Conversation staff training branded communities mobile SEO / SEM media Content may not be altered or reproduced without proper attribution to Ciceron. Strategy: We identify the opportunities that arise at the intersection of your business goals, your audience needs and your ability to meet those needs. Experiences: We ensure your existing digital marketing programs are fully optimized, uncover opportunities to add value to your current experience, and set you on a course to achieve advocacy. Advocacy: We connect you with your brand advocates, create programs and experiences to energize those advocates and convert advocate actions into insights, understanding, and most importantly, business results.
  • 4. The Ciceron Approach EFFORT Connect Activate Scale Optimize • Identify influential conversations and communities • Identify existing advocates and determine needs and values • Map advocate actions to business results 20% You 80% Ciceron • Create experiences to activate and energize advocates • Build relationship with advocates 30% You • Formalize reward and recognition programs • Integrate advocates into your business 30% You • Convert advocate actions into meaningful and actionable insights • Leverage insights and feedback to evolve the program 40% You 70% Ciceron 70% Ciceron 60% Ciceron
  • 5. Why Are Advocates Important? CUSTOMERS DO NOT TRUST BRANDS Q: How many times do you need to be exposed to something to believe that it is true? 2 Times 14% 1 Time 4% 3 Times 35% 64%  need  to  be   exposed  3-­‐5  times   before  they  believe   something  is  true   10+ Times 12% 6-9 Times 6% 4-5 Times 29% Source: 2013 Edelman Trust Barometer
  • 6. Why Are Advocates Important? THEY TRUST EXPERTS & PEOPLE LIKE THEM Academic or expert 67% Technical expert in the company 66% 62% A person like yourself Financial or industry analyst 53% NGO representative 52% Regular employee Trust  is  higher  for   experts  and  peers   when  forming   opinions  about   brands   52% CEO Government official or regulator 43% 36% Source: 2014 Edelman Trust Barometer
  • 7. Why Are Advocates Important? CUSTOMER TRUST IN BRANDS IS ON THE RISE Q: To what extent do you trust the following forms of advertising? Brand sponsorships 61% Ads on TV 62% Editorial content 68% Branded websites consumers  trust   recommendations   from  people  they   know   67% Customer opinions posted online 84%  of   69% Recommendations from people I know 84% Source: Nielsen Global Trust in Advertising Report, September 2013
  • 8. What Can Advocates Do For You? ü  Identify and introduce new customers ü  Share ratings and reviews ü  Make referrals and recommendations ü  Create testimonials ü  Share their experiences through stories ü  Create original content (videos, photos, etc.) ü  Share brand content ü  Assist in product development ü  Interact/respond to prospective customer questions ü  Amplify brand campaigns and promotions 84%  of  internet  users     consider  consumer   recommendations  to  be     the  most  credible  form     of  advertising         84%  of  consumers  take   action  based  on   recommendations  from  people   they  know       70%  of  consumers  take   action  based  on  consumer   opinions  posted  online     Source: Nielsen Global Trust in Advertising Report, September 2013
  • 9. Sample Work: Feeding America Feeding America Asked Advocates to Raise Awareness for Child Hunger. They Answered. Feeding America’s Hunger Relief Advocates were hand selected and invited to participate in the Child Hunger Newsroom, developed by Ciceron. Within the first month, the advocates had created 68 stories that generated an average reach of 8,000 people per story. These stories sparked conversation on the topic of child hunger and inspired action from readers. All advocate stories were compiled and shared within the newsroom, making them available to their peers in an effort to amplify the overall reach.
  • 10. Sample Work: All Natural Cereal Brand Brand Gets Advocate Support to Raise $71,000 for Haiti Relief Ciceron leveraged cereal brand’s advocates, who had a combined reach of over 3.5 million, to support their efforts for Haiti Relief. The brand would donate $1 for each product purchased to the American Refugee Committee (ARC). All Natural Cereal Brand In just one month, the community rallied by purchasing 71,170 units of cereal, resulting in a $71,170 donation to ARC and Haiti Relief.
  • 11. Sample Work: Music Education Software Company Creates Ambassador Community to Support Educators Brand Logo Ciceron created an Ambassador program and developed a platform for their top advocates. The platform was designed to celebrate the brand’s top educators/customers by creating a community of peers to foster loyalty and engagement with the brand. The ambassadors were provided badges and special profiles that signified their status within the community. They were utilized by the brand to answer questions about the product from other members and educators.
  • 12. Advocacy Clients
  • 13. Start Building Advocacy Today Ciceron Advocacy Services Include: Contact Us Today ü  Advocacy Strategy info@ciceron.com 612.204.1919 ü  Advocate Identification & Personas ü  Advocacy & Brand Ambassador Programs ü  Referral & Loyalty Programs ü  Rewards & Recognition Programs ü  Reputation Management Services ü  Influencer Engagement Strategy ü  Influencer Relationship Management ü  Staff Training, Policies & Corporate Integration ü  Day-to-Day Management, Execution, Measurement, Insights & Program Optimization