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The simplicity of the design was create a visual that would be placed on a mantle or refrigerator as a reminder of the grand opening.. Hilltop House uses “pure and simple” as a tagline which is subtly messaged in the tulip visual for this post card. A spring poem was also used to conger thoughts of spring.
The direct mailing went out to prior guests who have stayed at the inn as well as the greater Dutchess County community and media. The mailings were sent out three weeks prior to the event followed by an email, then reminders sent out via social media over Facebook.