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Simple Social Media

This ppt highlights what social is and how to get started.

This ppt highlights what social is and how to get started.



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    Simple Social Media Simple Social Media Presentation Transcript

    • What is Social ?The creation and ex change of content.Rupert Murdoch, Global Media Maverick Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control. 1
    • Why Social? Source: blogger.org Businesses that Blog (50+ posts) experience a 77% increase in monthly leads. B2B Blogs generate 67% more leads per month. B2C blogs generate 88% more leads per month. 2
    • Personalize your PROFILE.The creation and ex change of content.What makes you interesting andoriginal? What are your interests? List them. What is your passion? Who do your admire? What distinguishes me from everyone else? How am I perceived. Are peoples perceptions consistent with your expectation? 3
    • Listen Join groups on LinkedIn and Facebook. Follow your interests. Let people know your interests. “Like” stuff.Learn, Google Alerts Track of what people are saying about you Listen to what the leaders say and; Where to find them. 4
    • Share and RT, (Twitter, Facebook, Pinterest) Photos, ideas, connections. Re-Tweet blogs, stories, posts.Recommend Colleagues on LinkedIn. Reviews on Yelp. 5
    • What, How , Where , and When you say something makes all the difference. Always say something nice, don’t go negative. Personality goes a long way, humor wins the day. Be consistent, cogent and original. Say “please”, “thank you” and spell check! Images are worth a thousand words. 6
    • A well thought out marketing plan is easily translated to a media plan. Set attainable objectives, goals and strategies. Monitor, Measure, Evaluate. Establish social media guidelines and policies.Listen, Learn, Lead. . . . . . Love 7
    • Tactically engage stakeholders tojoin in “comment threads”.Create, nurture and developauthentic, sustainable conversations, andrelationships.Social Bookmark (akin to metadata) summarizecontent created with keywords so visitors cansimply mouse over post without downloading orclicking.Link Build with groups, individuals, businessesand enthusiasts (opinion leaders). 8
    • Strategic. Sustainable. Social. 9