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The primary objective of the website is to convey a clean open air feeling. The blue header is sky-like with an Edwardian style font for an old world feel. Ease of navigation was also a goal. The tabs are whenever appropriate keywords to help with page ranking. Pages link back to each other to move the potential guest to book a room with our online reservation system. A mobile site was also created, mobile marketing is projected to be embraced rapidly over the next few years.