Your SlideShare is downloading. ×
Content graphics
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Content graphics

149

Published on

Social media content marketing is a process of creating and sharing content, images and videos to generate website traffic or attention through social media sites.

Social media content marketing is a process of creating and sharing content, images and videos to generate website traffic or attention through social media sites.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
149
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Traditional newspapers are on the brink ofextinction as mobile devices now capture the newsaudience.Savvy marketers are investing and relying on content marketing in lieuof print and broadcast advertising. -- Altimeter GroupPowerful imaging drives engagement, (PR Newswire 2012 study).  14% increase in views with an image (1.8x the views).  28% increase with a video (4.8x the views).  48% for an image and a video (7.8x the views).  77% for an image, a video and other graphics/downloads (9.7x views). Graphic Video Image Text 1.8x 4.8x 7.8x 9.7x
  • 2. Images improve content– PR Newswir  Articles with relevant images have 94% higher page-views than with only text.  44% are more likely to engage with brands if they post with pictures than any other media (ROI Research).  60% of consumer are more likely to consider or contact a business when an image shows up in local search results.  Engagement rate on Facebook for photos averages 0.37% where text only is 0.27%. Images increase engagement by 37% over text only.

×