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Social media content marketing is a process of creating and sharing content, images and videos to generate website traffic or attention through social media sites.

Social media content marketing is a process of creating and sharing content, images and videos to generate website traffic or attention through social media sites.

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    Content graphics Content graphics Presentation Transcript

    • Traditional newspapers are on the brink ofextinction as mobile devices now capture the newsaudience.Savvy marketers are investing and relying on content marketing in lieuof print and broadcast advertising. -- Altimeter GroupPowerful imaging drives engagement, (PR Newswire 2012 study).  14% increase in views with an image (1.8x the views).  28% increase with a video (4.8x the views).  48% for an image and a video (7.8x the views).  77% for an image, a video and other graphics/downloads (9.7x views). Graphic Video Image Text 1.8x 4.8x 7.8x 9.7x
    • Images improve content– PR Newswir  Articles with relevant images have 94% higher page-views than with only text.  44% are more likely to engage with brands if they post with pictures than any other media (ROI Research).  60% of consumer are more likely to consider or contact a business when an image shows up in local search results.  Engagement rate on Facebook for photos averages 0.37% where text only is 0.27%. Images increase engagement by 37% over text only.