Branding Your Business
Brand
Identity
Core
Values
Purpose Image
Shared
Values
PersonalityPerformance
ORANGE COUNTY CHAMBER...
Branding Your Business
1
What is Brand?
2
The intangible sum of a product's attributes: its name,
packaging, and price, its history, its reputation...
3
Branding is a promise delivered. Marketing is an
integral part of your brand.
Strategies are based on your brand identit...
4
Brand Identity.
Brand
Identity
Core
Values
Purpose Image
Shared
Values
PersonalityPerformance
5
Brand Stories.
Promise
Bella Inizio Farm
On Balance Search
Bolta LLC
6
Bella Inizio Farm
Promise
Background
Having started her career in horse jumping,
Jena made the transition over to thorou...
7
Bella Inizio Farm
Promise
Objective
Effectively communicate Antonucci as an
accomplished trainer in the competitive worl...
8
Bella Inizio Farm
Promise
Profile Image
9
Bella Inizio Farm
Promise
Brand Image
10
Bella Inizio Farm
Promise
Brand Development
11
Bella Inizio Farm
Promise
Content
12
On Balance Search
Promise
Background
Although a successful legal recruiter, Shari
Davidson did not have an identity tha...
13
On Balance Search
Promise
Objective
Create a brand identity and image that
accurately reflects Shari’s approach and val...
14
On Balance Search
Promise
Brand Image
15
On Balance Search
Promise
Brand Development
16
On Balance Search
Promise
Market Plan
Objective
 To generate awareness about On Balance Search Consultants.
 To raise...
17
Bolta LLC
Promise
Background / Objective
Create a new brand and identity about a new
medial treatment that reduces nerv...
18
Bolta LLC
Promise
Brand Identity
19
Bolta LLC
Promise
Brand Development
20
Bolta LLC
Promise
Brand Development
Boltallc.com
Boltallc.com
21
Bolta LLC
Promise
Brand Development
Electronic Signal Treatment
The science of physics produces chemistry.
This FDA cle...
22
Brand.
Promise
Summary
Brand must endure and profit.
Branding communicates unique benefits.
Brand building starts with ...
Promise
Optimizing Connections. Building Relationships.
Hudson Valley Media
@AndrewCiccone
Hudson Valley Public Relations
...
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Branding Your Business

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Brand must endure and profit.
Branding communicates unique benefits.
Brand building starts with Identity.

Brand must remain true, or loose it’s identity.

Published in: Marketing, Business
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Branding Your Business

  1. 1. Branding Your Business Brand Identity Core Values Purpose Image Shared Values PersonalityPerformance ORANGE COUNTY CHAMBER OF COMMERCE www.orangeny.com
  2. 2. Branding Your Business 1
  3. 3. What is Brand? 2 The intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised – David Ogilvy.
  4. 4. 3 Branding is a promise delivered. Marketing is an integral part of your brand. Strategies are based on your brand identity, values and voice. Branding and Marketing.
  5. 5. 4 Brand Identity. Brand Identity Core Values Purpose Image Shared Values PersonalityPerformance
  6. 6. 5 Brand Stories. Promise Bella Inizio Farm On Balance Search Bolta LLC
  7. 7. 6 Bella Inizio Farm Promise Background Having started her career in horse jumping, Jena made the transition over to thoroughbred horse racing.
  8. 8. 7 Bella Inizio Farm Promise Objective Effectively communicate Antonucci as an accomplished trainer in the competitive world of horse racing.
  9. 9. 8 Bella Inizio Farm Promise Profile Image
  10. 10. 9 Bella Inizio Farm Promise Brand Image
  11. 11. 10 Bella Inizio Farm Promise Brand Development
  12. 12. 11 Bella Inizio Farm Promise Content
  13. 13. 12 On Balance Search Promise Background Although a successful legal recruiter, Shari Davidson did not have an identity that effectively communicated her brand.
  14. 14. 13 On Balance Search Promise Objective Create a brand identity and image that accurately reflects Shari’s approach and values as a career search consultant.
  15. 15. 14 On Balance Search Promise Brand Image
  16. 16. 15 On Balance Search Promise Brand Development
  17. 17. 16 On Balance Search Promise Market Plan Objective  To generate awareness about On Balance Search Consultants.  To raise awareness about how career tips that impact lawyers and law firms.  To increase awareness in the Metro New York DMA about On Balance services. Strategy - Generate awareness about the services from On Balance Search. Tactics  Search Engine Marketing will enhance visibility using specific keywords and images (career, best practices, leadership, etc.).along with weekly blog posts.  Re-purpose content about Services offered (succession planning, career tips, etc.) Testimonials News & Press
  18. 18. 17 Bolta LLC Promise Background / Objective Create a new brand and identity about a new medial treatment that reduces nerve pain.
  19. 19. 18 Bolta LLC Promise Brand Identity
  20. 20. 19 Bolta LLC Promise Brand Development
  21. 21. 20 Bolta LLC Promise Brand Development Boltallc.com Boltallc.com
  22. 22. 21 Bolta LLC Promise Brand Development Electronic Signal Treatment The science of physics produces chemistry. This FDA cleared treatment involves the combination of electrosignaling technology (EST) with an integrated nerve block (INb). The combined electrosignaling and modified block has produced favorable outcomes.
  23. 23. 22 Brand. Promise Summary Brand must endure and profit. Branding communicates unique benefits. Brand building starts with Identity. Brand must remain true, or loose it’s identity.
  24. 24. Promise Optimizing Connections. Building Relationships. Hudson Valley Media @AndrewCiccone Hudson Valley Public Relations hudsonvalleypublicrelations.com
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