Travel Affiliate
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Travel Affiliate Presentation at the Hotel Website Marketing Conference in Dublin www.hotelwebsitemarketing.com

Travel Affiliate Presentation at the Hotel Website Marketing Conference in Dublin www.hotelwebsitemarketing.com

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Transcript

  • 1. Hotel Website Marketing Affiliate Marketing
  • 2. Why market online?
    • 67% of people use the internet to research their holidays (ComScore)
    • Irish internet shoppers are the most likely to book hotel rooms online and rank second for flight bookings. (Sunday Business Post Feb. 2, 2008)
    • Travel is the most frequently purchased commodity online (Amas)
  • 3. JNIR Q: If you had to live on a deserted island and could only take one of the following with you, which would you take ?
  • 4. Marketing spend in Ireland
  • 5. Email marketing Display advertising Social Networking Search Engine Optimisation Pay per click Mobile advertising Affiliate Marketing
  • 6. Pricing Models
    • CPC – Cost per click
    • CPM – Cost per thousand Impression
    • CPA – Cost per acquisition
  • 7.
    • Affiliate marketing is
    • an Internet-based marketing practice in which a business rewards one or more affiliates for sales brought about by the affiliate's marketing efforts.
    • Pay per performance
  • 8. Affiliate Program
    • Based on Pixel tracking software which tracks:
    • - The source of the traffic
    • - The number of impressions
    • - The number of clicks
    • - Time and date of activity
    • No consumer data is captured
  • 9. Managing your affiliate program
    • Step 1: Choose your affiliate network
    • Step 2: Set your commission levels
    • Step 3: Integrate pixel tracking on your site
    • Step 4: Provide ammunition / collateral
    • Step 5: Monitor your campaigns
    • Step 6: REFRESH YOUR CREATIVE
  • 10. Creative examples
  • 11. ITS UP TO YOU TO CONVERT TRAFFIC TO SALES! Usability Relevant content Pricing Ease of booking
  • 12. Email Acquisition Search form Special offers
  • 13.
    • Case Studies
  • 14.
    • Hotel Partner – January Review
    Impressions delivered : 59,993 Clicks: 980 CTR: 1.63% Sales: 47 Revenue generated: €8,360.28 Commission due: €836.03 Top performing creative – leader board & search form Case Study!
  • 15.
    • Stats:
    • 76,753 impressions
    • 1576 unique clicks
    • 2.05% CTR
    Why? Branding Increase your email database Promote new product/route Case Study! Email Acquisition
  • 16. What's in it for you?
    • Sales!
    • Branding on a number of web sites
    • Cost effective online marketing tool
    • Manage ROI
    • Manage updates from centralised system
    • Reduces negotiations – one point of contact
  • 17. Questions?