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Simply zesty - Niall Harbison
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Simply zesty - Niall Harbison

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Simply zesty's presentation that was presented at the Hotel Website Marketing Conference www.hotelwebsitemarketing.com

Simply zesty's presentation that was presented at the Hotel Website Marketing Conference www.hotelwebsitemarketing.com

Published in: Travel

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Transcript

  • 1. Hotel Presentation
  • 2.  
  • 3.  
  • 4. Things I Do Online
  • 5. How many hotel rooms have you sold in the last year via Twitter?
  • 6. Over €250,000 worth of business € 500,000 investment from UK market research agency  Recruitment needs  Countless speaking and media opportunities    Helped our blog grow to 110,000 Unique visitors per month   Allowed us to span 2 countries with 15 staff within space of 15 months  Never sent out one direct link to buy something
  • 7. Social media is the 10% piece that brings the whole thing together but is never going  to be your entire online marketing strategy
  • 8. Upcoming trends for next 12 months
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. Practical Tips
  • 14.  
  • 15.  
  • 16.  
  • 17. Simply Zesty Case Studies
  • 18. Biggest channel for iPhone pre- registrations    Fraction of traditional marketing budget  Highly targeted and easy  to measure
  • 19.  
  • 20. Bringing together over 100 people in one city center bar  Extensive tradirional press coverage    Blog posts, photos, tweets, Facebook, Twitter, podcasts etc Lasting badge on Foursquare that will forever be credited with Vodafone  Bringing online communities to meet up in the real world is crucial. Can you find any networking events for your hotel?
  • 21.  
  • 22. Making Social media metrics driven Driving sales in store Offline / Online / Offline promotion  Dundrum store beat Grafton Street for first time ever   Users have content forever 
  • 23. Resources Large brands would have 1-3 people full time on social media in Ireland depending on levels of customer service. Outside agency help to support. SMEs would have 1 full time/PR/Techie person on social media full time. Some agency help Small local businesses would have 1 person in house who would have  have many other roles. May be  feasible to send that one person  on training course.
  • 24. One small piece of advice on how myself and many others book hotels based on one simple thing...
  • 25.  
  • 26. Thanks for listening [email_address] @niallharbison

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