Casey Davy from Rate Tiger discusses the importance of distributing your hotels rates through third party websites at the Hotel Website Marketing Conference www.hotelwebsitemarketing.com
16. … OR very simple … Without RateTiger With RateTiger Time consuming process? You can’t add more sites? Confused? With RateTiger you will Manage More by Managing Less
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19. “ To position or not to position……” - Parity versus maximizing opportunities at producing IDSs Parity No Parity Uniformity at all websites Different rates @ Different sites No confused clients Clients could be confused Can’t optimise rates Can optimise rates; different channels sell differently - Different countries/incomes - Different selling power of channels No conflicts with travel websites Hotels have more control over Revenue Management / Strategy METASEARCH: doesn’t matter for hotels using rate parity METASEARCH: Transparency to consumers
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Editor's Notes
How many of you are on facebook, linked in, You Tube, My Space, Zingo, Match.com? More than One, Two, Three? We socialize online (social media), Virtual offices (connect to PC), We date online (match.com), We shop online (ebay), what don’t we do online The newest term to arise out human evolution is screenager. Do you have a choice? Last year 77.8% of bookings for the top 30 hotel brands were made online!
1994 – Pegasus launched their online booking engine, Hotelbook. (notes only) 1996 – Travelocity and Expedia. 1997 – Priceline.com. 1998 – Google. (notes only) 2005 – meta searches are launched, such as Kayak.com. (notes only) - Priceline buy Bookings.com. Amadeus buys Opodo. (notes only)
If you recall I mentioned in 1999 Yield Management was the BUZZ.... The basic definition of YM used to be a balance of occupancy and rates to maximize revenue. But now with sophisticated systems and more data readily available……. Evolution
10 years ago mainly sales to/through travel agents, tour operators, local corporate and alike. Over the last couple of years the role of a revenue manager has become more commonplace. All as before but also the web RM – full time / qualified or not qualified - uses tools RMS / channelmanager
Use slide 16 as notes to back-up this slide and delete 16. How does online distribution (OD) help improve Revenue Management strategies ? OD gives you the opportunity for more exposure through more websites. With the right tools like RT can control that OD – different rates and availability to different websites, over various date ranges. You can close the gap on your competitors, by proactively monitoring rates on multiple websites and on your competitors own site. Knowledge is power and OD can provide up-to-date information for critical decisions on rates and occupancy. RT will never replace a RM it will increase their efficiency
54.2% of overall CRS bookings for the top 30 hotel brands come from the online channel, which is an increase of 6.6% vs. 2008 (eTRAK). 60% of leisure and 40% of business travel will be booked online this year (PhoCusWright). 45% of hotel bookings in 2010 will be via the Internet (direct + indirect online channels) (HeBS). _____________________________ In 2009, 70.9% of online bookings came from the direct online channel (i.e. the major hotel brands’ own websites), while 29.1% came from the indirect online channel (the Online Travel Agencies—OTAs) (eTRAK). This constitutes a significant increase of the contribution from the OTAs compared to 2008, when 75.2% of online bookings came from the direct online channel, while 24.8% came from the OTAs. Compare this to 2007, when the direct channel contributed 76% of CRS Internet bookings.
Use the questions from slide 8 to explain the products on this slide and delete slide 8. By asking………. Where is my business coming from? Who are my competitors and how do I compare? Which channels do I need to work with? What should be my pricing strategy? How or how often should I update my distribution channels? How do I monitor results?
we have over 500 sites to offer, hotels can study the source of their business and then we can help them decide which sites they want to work with according to their market mix. eg.. They get a lot of business from Germany, we can offer the most popular sites in Germany. Or they get a lot people staying to play golf, they can distribute to golf operator sites.
We are specialists, totally focused on our own wholly-owned products and developing them. Never blocked by any sites -we do not overstretch their resources, by making lots of large hits on the sites. The sites are so comfortable with us, that they also use our RT Web product to compare themselves with other sites and their hotel lists, which is an endorsement in itself. With CHANNEL MANAGER PLUS, we are the only company to offer shopping and managing of inventory on the same page/screen. Our ‘live’ online client training and after-sales is FREE and unlimited, to prove that we really are far more customer focused. Technical Support – 24 hour + multi-lingual product support during office hours. RateTiger is the most sophisticated Channel Management system RateTiger uses Real Time technology for accurate data RateTiger works with 500+ travel websites and has been awarded the prestigious ‘Expedia Rate & Inventory Management Certificate’ RateTiger offers a broad range of products which can be tailored to suit every need & budget RateTiger provides free, unlimited product training, multi-lingual customer support & 24/7 technical support RateTiger, the leader in channel management innovation, was recently awarded the European Seal of e-Excellence, 2010’ RateTiger takes data protection seriously and is ISO27001:2005 certified RateTiger – Save Time Make Money!
Finish with this one and leave this showing as you take questions and leave other slides if you need them to answer questions.
Also create a slide to show the return on investment and another slide to explain corporate products – Corp, Web and Connect.
BIGGER PICTURE: RTConnect acting as an OTA switch
BIGGER PICTURE: RTConnect acting as a central distribution switch