SlideShare a Scribd company logo
1 of 21
Download to read offline
[object Object]
"Making the most of IDSs to deliver your Revenue Management Strategy" March 2010 Casey Davy
Brief History of E-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Why do you book online?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The evolution of the Internet has enormous impact on Revenue Management Strategy
Hotels now need to look at Internet Distribution Systems to maximize revenue…..
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What the Revenue Manager must consider :
Why work with IDSs? ,[object Object],[object Object],[object Object],[object Object]
Return on your investment... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top 8 Tips for Effective Revenue Maximization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Expedia Orbitz hrs City.com Country.com Rates &  Inventory Benchmarking Channel Partner
RateTiger  Product Suite /  PREMIUM PRODUCTS ! Helping hoteliers maximize revenue... RT   Strategy
Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RT   Strategy
Products ,[object Object],[object Object],[object Object],[object Object],[object Object],RT   Strategy
Products ,[object Object],[object Object],[object Object],[object Object],RT   Strategy
Products ,[object Object],[object Object],[object Object],[object Object],[object Object],RT   Strategy RT   Strategy
…  OR very simple … Without   RateTiger With   RateTiger Time consuming process? You can’t add more sites? Confused? With RateTiger you will Manage More by Managing Less
Why RateTiger? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
“ To position or not to position……”  - Parity versus maximizing opportunities at producing IDSs Parity No Parity Uniformity  at all websites Different  rates @  Different  sites No  confused  clients Clients could be  confused Can’t optimise  rates Can optimise  rates; different channels sell differently - Different countries/incomes - Different selling power of  channels No conflicts  with travel websites Hotels have more control over Revenue Management / Strategy METASEARCH:  doesn’t  matter for hotels using rate parity METASEARCH:  Transparency  to consumers
CRS Amadeus Sabre Gallileo Worldspan Expedia Orbitz hrs City.com Country.com Hotelpage.com Rates &  Inventory ,[object Object],[object Object],[object Object],[object Object],[object Object],RTConnect as a central distribution / OTA switch
RTConnect as a central distribution / OTA switch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CRS Amadeus Sabre Gallileo Worldspan Expedia Orbitz hrs City.com Country.com PMS/CRS/  RMS Rates &  Inventory

More Related Content

What's hot

Destination Travel Marketing Platform
Destination Travel Marketing PlatformDestination Travel Marketing Platform
Destination Travel Marketing PlatformAXSES INC
 
Arcres E Coomerce Marketing
Arcres E Coomerce MarketingArcres E Coomerce Marketing
Arcres E Coomerce MarketingAXSES INC
 
Axses Caribbean Brands Bookable ads Platform
Axses Caribbean Brands Bookable ads PlatformAxses Caribbean Brands Bookable ads Platform
Axses Caribbean Brands Bookable ads PlatformAXSES INC
 
Big Data Analytics & Travel Industry – The Best Deal Around
Big Data Analytics & Travel Industry – The Best Deal AroundBig Data Analytics & Travel Industry – The Best Deal Around
Big Data Analytics & Travel Industry – The Best Deal AroundSPEC INDIA
 
Sabre GDS System, Sabre Reservation System
Sabre GDS System, Sabre Reservation SystemSabre GDS System, Sabre Reservation System
Sabre GDS System, Sabre Reservation SystemEllenSA2
 

What's hot (8)

Destination Travel Marketing Platform
Destination Travel Marketing PlatformDestination Travel Marketing Platform
Destination Travel Marketing Platform
 
OTA Models
OTA ModelsOTA Models
OTA Models
 
Arcres E Coomerce Marketing
Arcres E Coomerce MarketingArcres E Coomerce Marketing
Arcres E Coomerce Marketing
 
Axses Caribbean Brands Bookable ads Platform
Axses Caribbean Brands Bookable ads PlatformAxses Caribbean Brands Bookable ads Platform
Axses Caribbean Brands Bookable ads Platform
 
Big Data Analytics & Travel Industry – The Best Deal Around
Big Data Analytics & Travel Industry – The Best Deal AroundBig Data Analytics & Travel Industry – The Best Deal Around
Big Data Analytics & Travel Industry – The Best Deal Around
 
EMRM15
EMRM15EMRM15
EMRM15
 
Final exam
Final examFinal exam
Final exam
 
Sabre GDS System, Sabre Reservation System
Sabre GDS System, Sabre Reservation SystemSabre GDS System, Sabre Reservation System
Sabre GDS System, Sabre Reservation System
 

Similar to Rate Tiger Final

360° Hospitality Central Reservation System
360° Hospitality Central Reservation System360° Hospitality Central Reservation System
360° Hospitality Central Reservation SystemAdam Lee
 
Netpro sales presentation
Netpro sales presentationNetpro sales presentation
Netpro sales presentationAdam Lee
 
Hotel Distribution 101: Cutting through the distribution clutter
Hotel Distribution 101: Cutting through the distribution clutterHotel Distribution 101: Cutting through the distribution clutter
Hotel Distribution 101: Cutting through the distribution clutterSiteMinder
 
RateGain - Corporate Presentation
RateGain - Corporate PresentationRateGain - Corporate Presentation
RateGain - Corporate PresentationRateGain®
 
SiteMinder. Attract, reach and convert guests globally.
SiteMinder.  Attract, reach and convert guests globally.SiteMinder.  Attract, reach and convert guests globally.
SiteMinder. Attract, reach and convert guests globally.Mark Abramowitz
 
Cutting through the channel clutter: How hotels can get back in control of th...
Cutting through the channel clutter: How hotels can get back in control of th...Cutting through the channel clutter: How hotels can get back in control of th...
Cutting through the channel clutter: How hotels can get back in control of th...SiteMinder
 
Yield Management V12 On The Move 2009
Yield Management   V12 On The Move 2009Yield Management   V12 On The Move 2009
Yield Management V12 On The Move 2009ambermayer
 
1 it should be called profit management
1 it should be called profit management1 it should be called profit management
1 it should be called profit managementJoão Vilhena
 
Intro To Revenue Management Sdsu
Intro To Revenue Management   SdsuIntro To Revenue Management   Sdsu
Intro To Revenue Management Sdsutgalente
 
Digital marketing pharma - google event
Digital marketing   pharma - google eventDigital marketing   pharma - google event
Digital marketing pharma - google eventDaniel Viveiros
 
The Next Digital Marketing- Digital Pharma presentation by Ci&T and Google
The Next Digital Marketing- Digital Pharma presentation by Ci&T and GoogleThe Next Digital Marketing- Digital Pharma presentation by Ci&T and Google
The Next Digital Marketing- Digital Pharma presentation by Ci&T and GoogleCI&T
 
TravelCarma Online Travel Solutions
TravelCarma Online Travel SolutionsTravelCarma Online Travel Solutions
TravelCarma Online Travel SolutionsTravelCarma
 
Netw600 Capstone Paper
Netw600 Capstone PaperNetw600 Capstone Paper
Netw600 Capstone PaperDeb Birch
 
eRoam Product Overview August 2018
eRoam Product Overview August 2018eRoam Product Overview August 2018
eRoam Product Overview August 2018eRoam
 
How Machine Learning Affects Revenue Management and Pricing
How Machine Learning Affects Revenue Management and PricingHow Machine Learning Affects Revenue Management and Pricing
How Machine Learning Affects Revenue Management and PricingRevnomixSolutions
 
Webinar: Retargeting to the Max
Webinar: Retargeting to the MaxWebinar: Retargeting to the Max
Webinar: Retargeting to the MaxKatana Media
 
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure Them
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure ThemMike Mcderment - Marketing Metrics and the Systems You Need to Measure Them
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure ThemCarsonified Team
 

Similar to Rate Tiger Final (20)

Pilar sanchezaita ratetiger[faro]
Pilar sanchezaita ratetiger[faro]Pilar sanchezaita ratetiger[faro]
Pilar sanchezaita ratetiger[faro]
 
360° Hospitality Central Reservation System
360° Hospitality Central Reservation System360° Hospitality Central Reservation System
360° Hospitality Central Reservation System
 
Netpro sales presentation
Netpro sales presentationNetpro sales presentation
Netpro sales presentation
 
Hotel Distribution 101: Cutting through the distribution clutter
Hotel Distribution 101: Cutting through the distribution clutterHotel Distribution 101: Cutting through the distribution clutter
Hotel Distribution 101: Cutting through the distribution clutter
 
Electronic Distribution
Electronic DistributionElectronic Distribution
Electronic Distribution
 
RateGain - Corporate Presentation
RateGain - Corporate PresentationRateGain - Corporate Presentation
RateGain - Corporate Presentation
 
SiteMinder. Attract, reach and convert guests globally.
SiteMinder.  Attract, reach and convert guests globally.SiteMinder.  Attract, reach and convert guests globally.
SiteMinder. Attract, reach and convert guests globally.
 
Cutting through the channel clutter: How hotels can get back in control of th...
Cutting through the channel clutter: How hotels can get back in control of th...Cutting through the channel clutter: How hotels can get back in control of th...
Cutting through the channel clutter: How hotels can get back in control of th...
 
Yield Management V12 On The Move 2009
Yield Management   V12 On The Move 2009Yield Management   V12 On The Move 2009
Yield Management V12 On The Move 2009
 
1 it should be called profit management
1 it should be called profit management1 it should be called profit management
1 it should be called profit management
 
Intro To Revenue Management Sdsu
Intro To Revenue Management   SdsuIntro To Revenue Management   Sdsu
Intro To Revenue Management Sdsu
 
Digital marketing pharma - google event
Digital marketing   pharma - google eventDigital marketing   pharma - google event
Digital marketing pharma - google event
 
The Next Digital Marketing- Digital Pharma presentation by Ci&T and Google
The Next Digital Marketing- Digital Pharma presentation by Ci&T and GoogleThe Next Digital Marketing- Digital Pharma presentation by Ci&T and Google
The Next Digital Marketing- Digital Pharma presentation by Ci&T and Google
 
TravelCarma Online Travel Solutions
TravelCarma Online Travel SolutionsTravelCarma Online Travel Solutions
TravelCarma Online Travel Solutions
 
Netw600 Capstone Paper
Netw600 Capstone PaperNetw600 Capstone Paper
Netw600 Capstone Paper
 
eRoam Product Overview August 2018
eRoam Product Overview August 2018eRoam Product Overview August 2018
eRoam Product Overview August 2018
 
How Machine Learning Affects Revenue Management and Pricing
How Machine Learning Affects Revenue Management and PricingHow Machine Learning Affects Revenue Management and Pricing
How Machine Learning Affects Revenue Management and Pricing
 
Webinar: Retargeting to the Max
Webinar: Retargeting to the MaxWebinar: Retargeting to the Max
Webinar: Retargeting to the Max
 
CRS System
CRS SystemCRS System
CRS System
 
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure Them
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure ThemMike Mcderment - Marketing Metrics and the Systems You Need to Measure Them
Mike Mcderment - Marketing Metrics and the Systems You Need to Measure Them
 

More from CiaranDelaney

Review pro ireland_13 september_final_short
Review pro ireland_13 september_final_shortReview pro ireland_13 september_final_short
Review pro ireland_13 september_final_shortCiaranDelaney
 
Weedle presentation - Ian Mac Donald
Weedle presentation - Ian Mac DonaldWeedle presentation - Ian Mac Donald
Weedle presentation - Ian Mac DonaldCiaranDelaney
 
Cauwill Technologies - Ronan Skehill
Cauwill Technologies - Ronan SkehillCauwill Technologies - Ronan Skehill
Cauwill Technologies - Ronan SkehillCiaranDelaney
 
Travelshake.com - Laughlin Rigby
Travelshake.com - Laughlin RigbyTravelshake.com - Laughlin Rigby
Travelshake.com - Laughlin RigbyCiaranDelaney
 
IDeaS Revenue Management
IDeaS Revenue ManagementIDeaS Revenue Management
IDeaS Revenue ManagementCiaranDelaney
 
Simply zesty - Niall Harbison
Simply zesty - Niall HarbisonSimply zesty - Niall Harbison
Simply zesty - Niall HarbisonCiaranDelaney
 
Appsie - Ronan Higgins
Appsie - Ronan HigginsAppsie - Ronan Higgins
Appsie - Ronan HigginsCiaranDelaney
 
New market International
New market InternationalNew market International
New market InternationalCiaranDelaney
 
Hoteliers Com Seminar Patrick
Hoteliers Com Seminar PatrickHoteliers Com Seminar Patrick
Hoteliers Com Seminar PatrickCiaranDelaney
 
Presentation Hotel Website Marketing Be Curious V3
Presentation Hotel Website Marketing Be Curious V3Presentation Hotel Website Marketing Be Curious V3
Presentation Hotel Website Marketing Be Curious V3CiaranDelaney
 
Manic Point Mobile Marketing
Manic Point Mobile MarketingManic Point Mobile Marketing
Manic Point Mobile MarketingCiaranDelaney
 
Toddle email marketing for Hotels
Toddle email marketing for HotelsToddle email marketing for Hotels
Toddle email marketing for HotelsCiaranDelaney
 
Irish International - Mark Congiusta
Irish International - Mark CongiustaIrish International - Mark Congiusta
Irish International - Mark CongiustaCiaranDelaney
 
Hotel-Blogs presentation at Hotel Website Conference
Hotel-Blogs presentation at Hotel Website ConferenceHotel-Blogs presentation at Hotel Website Conference
Hotel-Blogs presentation at Hotel Website ConferenceCiaranDelaney
 
Irish Hotel Federation
Irish Hotel FederationIrish Hotel Federation
Irish Hotel FederationCiaranDelaney
 

More from CiaranDelaney (20)

Review pro ireland_13 september_final_short
Review pro ireland_13 september_final_shortReview pro ireland_13 september_final_short
Review pro ireland_13 september_final_short
 
P3 - Lisa Shields
P3 - Lisa ShieldsP3 - Lisa Shields
P3 - Lisa Shields
 
Weedle presentation - Ian Mac Donald
Weedle presentation - Ian Mac DonaldWeedle presentation - Ian Mac Donald
Weedle presentation - Ian Mac Donald
 
Cauwill Technologies - Ronan Skehill
Cauwill Technologies - Ronan SkehillCauwill Technologies - Ronan Skehill
Cauwill Technologies - Ronan Skehill
 
Travelshake.com - Laughlin Rigby
Travelshake.com - Laughlin RigbyTravelshake.com - Laughlin Rigby
Travelshake.com - Laughlin Rigby
 
Tnooz - Kevin May
Tnooz - Kevin MayTnooz - Kevin May
Tnooz - Kevin May
 
IDeaS Revenue Management
IDeaS Revenue ManagementIDeaS Revenue Management
IDeaS Revenue Management
 
Simply zesty - Niall Harbison
Simply zesty - Niall HarbisonSimply zesty - Niall Harbison
Simply zesty - Niall Harbison
 
Appsie - Ronan Higgins
Appsie - Ronan HigginsAppsie - Ronan Higgins
Appsie - Ronan Higgins
 
New market International
New market InternationalNew market International
New market International
 
Hoteliers Com Seminar Patrick
Hoteliers Com Seminar PatrickHoteliers Com Seminar Patrick
Hoteliers Com Seminar Patrick
 
Presentation Hotel Website Marketing Be Curious V3
Presentation Hotel Website Marketing Be Curious V3Presentation Hotel Website Marketing Be Curious V3
Presentation Hotel Website Marketing Be Curious V3
 
Ideas
IdeasIdeas
Ideas
 
Tourism Ireland
Tourism Ireland Tourism Ireland
Tourism Ireland
 
Manic Point Mobile Marketing
Manic Point Mobile MarketingManic Point Mobile Marketing
Manic Point Mobile Marketing
 
Toddle email marketing for Hotels
Toddle email marketing for HotelsToddle email marketing for Hotels
Toddle email marketing for Hotels
 
Irish International - Mark Congiusta
Irish International - Mark CongiustaIrish International - Mark Congiusta
Irish International - Mark Congiusta
 
Hotel-Blogs presentation at Hotel Website Conference
Hotel-Blogs presentation at Hotel Website ConferenceHotel-Blogs presentation at Hotel Website Conference
Hotel-Blogs presentation at Hotel Website Conference
 
Ireland.com
Ireland.comIreland.com
Ireland.com
 
Irish Hotel Federation
Irish Hotel FederationIrish Hotel Federation
Irish Hotel Federation
 

Rate Tiger Final

  • 1.
  • 2. "Making the most of IDSs to deliver your Revenue Management Strategy" March 2010 Casey Davy
  • 3.
  • 4.
  • 5.
  • 6. Hotels now need to look at Internet Distribution Systems to maximize revenue…..
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. RateTiger Product Suite / PREMIUM PRODUCTS ! Helping hoteliers maximize revenue... RT Strategy
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. … OR very simple … Without RateTiger With RateTiger Time consuming process? You can’t add more sites? Confused? With RateTiger you will Manage More by Managing Less
  • 17.
  • 18.
  • 19. “ To position or not to position……” - Parity versus maximizing opportunities at producing IDSs Parity No Parity Uniformity at all websites Different rates @ Different sites No confused clients Clients could be confused Can’t optimise rates Can optimise rates; different channels sell differently - Different countries/incomes - Different selling power of channels No conflicts with travel websites Hotels have more control over Revenue Management / Strategy METASEARCH: doesn’t matter for hotels using rate parity METASEARCH: Transparency to consumers
  • 20.
  • 21.

Editor's Notes

  1. How many of you are on facebook, linked in, You Tube, My Space, Zingo, Match.com? More than One, Two, Three? We socialize online (social media), Virtual offices (connect to PC), We date online (match.com), We shop online (ebay), what don’t we do online The newest term to arise out human evolution is screenager. Do you have a choice? Last year 77.8% of bookings for the top 30 hotel brands were made online!
  2. 1994 – Pegasus launched their online booking engine, Hotelbook. (notes only) 1996 – Travelocity and Expedia. 1997 – Priceline.com. 1998 – Google. (notes only) 2005 – meta searches are launched, such as Kayak.com. (notes only) - Priceline buy Bookings.com. Amadeus buys Opodo. (notes only)
  3. If you recall I mentioned in 1999 Yield Management was the BUZZ.... The basic definition of YM used to be a balance of occupancy and rates to maximize revenue. But now with sophisticated systems and more data readily available……. Evolution
  4. 10 years ago mainly sales to/through travel agents, tour operators, local corporate and alike. Over the last couple of years the role of a revenue manager has become more commonplace. All as before but also the web RM – full time / qualified or not qualified - uses tools RMS / channelmanager
  5. Use slide 16 as notes to back-up this slide and delete 16. How does online distribution (OD) help improve Revenue Management strategies ? OD gives you the opportunity for more exposure through more websites. With the right tools like RT can control that OD – different rates and availability to different websites, over various date ranges. You can close the gap on your competitors, by proactively monitoring rates on multiple websites and on your competitors own site. Knowledge is power and OD can provide up-to-date information for critical decisions on rates and occupancy. RT will never replace a RM it will increase their efficiency
  6. 54.2% of overall CRS bookings for the top 30 hotel brands come from the online channel, which is an increase of 6.6% vs. 2008 (eTRAK). 60% of leisure and 40% of business travel will be booked online this year (PhoCusWright). 45% of hotel bookings in 2010 will be via the Internet (direct + indirect online channels) (HeBS). _____________________________ In 2009, 70.9% of online bookings came from the direct online channel (i.e. the major hotel brands’ own websites), while 29.1% came from the indirect online channel (the Online Travel Agencies—OTAs) (eTRAK). This constitutes a significant increase of the contribution from the OTAs compared to 2008, when 75.2% of online bookings came from the direct online channel, while 24.8% came from the OTAs. Compare this to 2007, when the direct channel contributed 76% of CRS Internet bookings.
  7. Use the questions from slide 8 to explain the products on this slide and delete slide 8. By asking………. Where is my business coming from? Who are my competitors and how do I compare? Which channels do I need to work with? What should be my pricing strategy? How or how often should I update my distribution channels? How do I monitor results?
  8. we have over 500 sites to offer, hotels can study the source of their business and then we can help them decide which sites they want to work with according to their market mix.   eg.. They get a lot of business from Germany, we can offer the most popular sites in Germany. Or they get a lot people staying to play golf, they can distribute to golf operator sites.
  9. We are specialists, totally focused on our own wholly-owned products and developing them. Never blocked by any sites -we do not overstretch their resources, by making lots of large hits on the sites. The sites are so comfortable with us, that they also use our RT Web product to compare themselves with other sites and their hotel lists, which is an endorsement in itself. With CHANNEL MANAGER PLUS, we are the only company to offer shopping and managing of inventory on the same page/screen. Our ‘live’ online client training and after-sales is FREE and unlimited, to prove that we really are far more customer focused. Technical Support – 24 hour + multi-lingual product support during office hours. RateTiger is the most sophisticated Channel Management system RateTiger uses Real Time technology for accurate data RateTiger works with 500+ travel websites and has been awarded the prestigious ‘Expedia Rate & Inventory Management Certificate’ RateTiger offers a broad range of products which can be tailored to suit every need & budget RateTiger provides free, unlimited product training, multi-lingual customer support & 24/7 technical support RateTiger, the leader in channel management innovation, was recently awarded the European Seal of e-Excellence, 2010’ RateTiger takes data protection seriously and is ISO27001:2005 certified RateTiger – Save Time Make Money!
  10. Finish with this one and leave this showing as you take questions and leave other slides if you need them to answer questions.
  11. Also create a slide to show the return on investment and another slide to explain corporate products – Corp, Web and Connect.
  12. BIGGER PICTURE: RTConnect acting as an OTA switch
  13. BIGGER PICTURE: RTConnect acting as a central distribution switch