Presentation Hotel Website Marketing Be Curious V3

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Thomas Dieben from BeCurious discusses hotel website design and marketing at the Hotel Website Marketing Conference in Amsterdam www.hotelwebsitemarketing.com

Thomas Dieben from BeCurious discusses hotel website design and marketing at the Hotel Website Marketing Conference in Amsterdam www.hotelwebsitemarketing.com

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  • 1. Designing and marketing your hotel website
    March 25, 2010
    By: Thomas Dieben
    BeCurious internet & hospitality | www.curious.nl
  • 2. Contents
    • Introduction & background
    • 3. Factors for a successful hotel website
    • 4. Branding & Design
    • 5. Search Engine Optimisation
    • 6. Conversion
    • 7. Retention
    • 8. General Dont’s and Do’s
    • 9. Conclusion
    Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl
  • 10. Introduction & Background
    Hotelschool The Hague, Leading Hotels of the World,
    BeCurious, Landgoed Avegoor, Online Distribution, DorchesterCollection,
    New York, Multi-Channel Management, Internet & Hospitality,
    E-mail marketing, Social Media, RateTiger,Hotel Websites, Open World,
    Social Media monitoring, Golfbreak.nl
    Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl
  • 11. Successful hotel websites
    Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl
  • 12. Branding & Design
    • In linewithyourcorporate (or hotel) identity
    • 13. Use of graphics and media
    • 14. Search Engine Optimisationimplications (textual content, use of flash, graphicalnavigation) -> SEO vs Branding
    Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl
  • 15. Search Engine Optimisation
    • Keywords & phrases
    • 16. Textual content
    • 17. Location (localattractions / high lights)
    • 18. Unique Metatitles & descriptions
    • 19. Link strategy
    Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl
  • 20. Conversion
    • QuickReservation panel
    • 21. Contact information
    • 22. Requestforproposalforms
    • 23. Special offers / exclusivepackages
    • 24. Lowest Rate Guarentee
    Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl
  • 25. Retention
    • News (blog) and seasonal specials
    • 26. E-mail marketing
    • 27. Social Media integration (Twitter, Facebook, etc)
    • 28. Reviews
    Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl
  • 29. General Don’ts & Do’s
    Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl
  • 39. Conclusion
    Managing and improving your hotel website is an ongoing process.
    Take this seriously, work with professionals, improve visitor #s, reservations and make revenue!
    Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl
  • 40. Thank you
    Download the white paper: ‘Factors for a successful hotel website at’:
    www.curious.nl.
    Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl