Presentation Hotel Website Marketing Be Curious V3

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Thomas Dieben from BeCurious discusses hotel website design and marketing at the Hotel Website Marketing Conference in Amsterdam www.hotelwebsitemarketing.com

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Presentation Hotel Website Marketing Be Curious V3

  1. 1. Designing and marketing your hotel website<br />March 25, 2010<br />By: Thomas Dieben<br />BeCurious internet & hospitality | www.curious.nl<br />
  2. 2. Contents<br /><ul><li>Introduction & background
  3. 3. Factors for a successful hotel website
  4. 4. Branding & Design
  5. 5. Search Engine Optimisation
  6. 6. Conversion
  7. 7. Retention
  8. 8. General Dont’s and Do’s
  9. 9. Conclusion</li></ul>Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl <br />
  10. 10. Introduction & Background<br />Hotelschool The Hague, Leading Hotels of the World, <br />BeCurious, Landgoed Avegoor, Online Distribution, DorchesterCollection,<br />New York, Multi-Channel Management, Internet & Hospitality, <br />E-mail marketing, Social Media, RateTiger,Hotel Websites, Open World, <br />Social Media monitoring, Golfbreak.nl<br />Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl<br />
  11. 11. Successful hotel websites<br />Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl<br />
  12. 12. Branding & Design<br /><ul><li> In linewithyourcorporate (or hotel) identity
  13. 13. Use of graphics and media
  14. 14. Search Engine Optimisationimplications (textual content, use of flash, graphicalnavigation) -> SEO vs Branding</li></ul>Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl<br />
  15. 15. Search Engine Optimisation<br /><ul><li>Keywords & phrases
  16. 16. Textual content
  17. 17. Location (localattractions / high lights)
  18. 18. Unique Metatitles & descriptions
  19. 19. Link strategy</li></ul>Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl<br />
  20. 20. Conversion<br /><ul><li>QuickReservation panel
  21. 21. Contact information
  22. 22. Requestforproposalforms
  23. 23. Special offers / exclusivepackages
  24. 24. Lowest Rate Guarentee</li></ul>Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl<br />
  25. 25. Retention<br /><ul><li> News (blog) and seasonal specials
  26. 26. E-mail marketing
  27. 27. Social Media integration (Twitter, Facebook, etc)
  28. 28. Reviews</li></ul>Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl<br />
  29. 29. General Don’ts & Do’s<br /><ul><li>Internalscrolling
  30. 30. Flash navigation
  31. 31. Music
  32. 32. Splash page
  33. 33. Bad Use of colours
  34. 34. Clean design
  35. 35. Domain name
  36. 36. Descriptive file names
  37. 37. Split HTML / CSS
  38. 38. Sitemaps & breadcrumbs</li></ul>Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl<br />
  39. 39. Conclusion<br />Managing and improving your hotel website is an ongoing process. <br />Take this seriously, work with professionals, improve visitor #s, reservations and make revenue! <br />Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl<br />
  40. 40. Thank you<br />Download the white paper: ‘Factors for a successful hotel website at’:<br />www.curious.nl. <br />Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl<br />
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