Cauwill Technologies - Ronan Skehill

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Cauwill Technologies - Ronan Skehill

  1. 1. Embrace the Mobile Ronan Skehill | Hotel Marketing Conference 2010
  2. 2. Overview Your Customer’s Needs Your Needs Go Mobile - Build a Hotel App Deliver it Conclusion min
  3. 3. 1: Your Customer's Needs
  4. 4. of travellers have used a mobile device to find local services
  5. 5. What are they looking for? 70 60 50 40 % 30 20 10 0 Restaurant Check Look at GPS-app for Hotel info Find info weather maps directions shopping info
  6. 6. 2: Your Needs
  7. 7. Marketing Informational Self Guided Tours Customer Service Alerts Crisis Communications Advertisement
  8. 8. Engage with your customer Exceed user expectation Maximise customers reach Minimise cost Generate additional revenue
  9. 9. 3: Satisfy those needs - Go mobile
  10. 10. 70,000 iPhone4 200,000 Android devices are sold every day
  11. 11. 4% 7% 1% The Big Symbian 5 10% RIM 44% iPhone OS Android 15% Windows Mobile Linux Others 19% How to reach so many different devices?
  12. 12. Find restaurant info Check weather Look at maps GPS-app for directions 1 App 1 App Find hotel info Find shopping info Personal access to your customer
  13. 13. Self Guided Tours Customer Service Alerts Crisis Communications 1 App 1 App Advertisement
  14. 14. 1 App
  15. 15. A Hotel App Match’s you & your customers needs
  16. 16. €€ 2-4 Wks Web App: An application that is accessed via a web browser over a network such as the Internet
  17. 17. Deliver & Promote Website SMS Email Social Networks Print (QR codes)
  18. 18. yppie Publisher Deliver content to 1.5 billion mobile devices Drag & drop content creation & hosting M-commerce engine Integrated user experience - mapping - click to call/email - animation effects Offline storage
  19. 19. Conclusion Be clear why you want an App Number Smartphones growing Build one app that’s easily distributed
  20. 20. Thanks! To see an App & more in action visit our stand or check out www.cauwill.com/hotel For a free consultation email us at info@cauwill.com ronan.skehill@cauwill.com twitter.com/skehillr

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