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Appsie - Ronan Higgins
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Appsie - Ronan Higgins

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Appsie presented his presentation at the Hotel Website Marketing Conference www.hotelwebsitemarketing.com

Appsie presented his presentation at the Hotel Website Marketing Conference www.hotelwebsitemarketing.com

Published in: Travel

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  • Largest European social network 60 million users 25 different languages Strong wireless usage http://netlog.mobi iPhone app Micropayments API
  • Transcript

    • 1.
      • Ronan Higgins
    • 2.
      • Ronan Higgins
      • Innovation, Design and Development
        • Web sites
        • Mobile web apps
        • iPhone apps
        • iPad apps
    • 3.
      • Social Media Aggregator
        • Youtube
        • Robo.to
        • Flickr
        • Twitter
        • MySpace
        • Bebo
    • 4.
      • Share location with friends
      • Discover people nearby
      • Embedded into Netlog.com
      • SMS and push notifications
      Netlog Friend Finder built with Locle Platform
    • 5.
      • Mass market phones
      • 99% browser support
      • Heineken events
      • Instant community
      • Mobile profiles
      • Photo upload
    • 6.
      • Real-time
      • Twitter
      • Tweets
    • 7.
      • Apps are not new
      • Usage is new
      • iPhone changed everything
    • 8.
      • 6.8 billion people
      • 0.7 billion PC Internet
      • 4.7 billion mobile phones
      • 2 billion Internet enabled
    • 9.
      • 4 billion app downloads 2009
      • 99.5% Apple
    • 10.
      • What’s the difference?
      • Web vs Software
        • Web: write once read all
        • Software: huge mobile device fragmentation
      • Speed vs Speed-to-Info
      • Search Engine Optimisation vs App Store Rank
    • 11.
      • Apps
        • Geopositioning
        • Offline Sync
        • Email
        • SMS
        • File upload
        • Camera + Microphone
        • Accelerometer/Bump
        • Gyro
        • Compass
        • Background process
        • Augmented Reality
        • Bluetooth
      • Mobile Web
        • Geopositioning
        • Offline Sync
        • Email
        • SMS
        • File upload
        • Camera + Microphone
        • Accelerometer
        • Gyro
        • Compass
        • Background process
        • Augmented Reality
        • Bluetooth
    • 12.
      • Mobile web
      • iPhone app
    • 13.
      • Built like software
      • Programmers not web designers
      • Distributed through App Stores not web
      • Requires a download and install
    • 14.
      • 10 phone platforms
        • iPhone
        • Android
        • Blackberry
        • Palm webOS
        • Java Mobile
        • Windows Mobile
        • Nokia Symbian
        • Sony Ericsson UIQ
        • Samsung Bada
        • BREW
      • Smartphone
      • Feature phone
      • Handset functions
        • Camera
        • GPS/Location
        • Phonebook
        • SMS/Push notifications
        • Accelerometer (bump)
        • Vibrate
        • Bluetooth
    • 15.
        • Apple iOS App Store
        • Google Android Market
        • Blackberry App World
        • Nokia Ovi Store
        • Palm webOS App Catalog
        • Windows Marketplace
        • Samsung Apps
    • 16.  
    • 17.
        • Yourhotel.com, m. and .mobi
        • Handset detection and redirection
        • Touchscreen and regular phones
    • 18.
      • Mobile search obeys same SEO rules
    • 19.  
    • 20.  
    • 21.
      • Mobile web dev is cheaper than “native” apps
      • Mobile web is growing faster
      • Apps 3-10k
      • Mobile web template 1-3k
    • 22.
      • Mobile web for SEO
      • Apps for persistance
      • Detect phones
      • Get to the point
      • Keep it fun
      • Leverage location
      • Touch screen design
      • Touch screen, Ciaran!

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