SOCIAL MEDIA FOR REALTORSPhone: 251-261-4080 WWW.VIRTU-ASSIST.COM
WHAT IS SOCIAL MEDIA?Social Media is• An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of communication in various media forms including words, pictures and video.• Social Media is interactive communication.• Social Networking is defined by linking people to each other in some way. Examples include social network websites like Facebook, social bookmarking, wikis, groups, etc.
Why Do YouNeed Social Media?Let’s Get The Facts…
By 2010 Gen Y will outnumber BabyBoomers….96% of them havejoined a social network!
Only 14% of consumers trustadvertisements…78% of consumers trust peerrecommendations!Word of Mouth matters-do you knowwhat people are saying about you?
More than 300 Million Users… Share over 1.5 million pieces of content on Facebook…every day!Purpose-built Facebook pageshave created more than 5.3billion fans!
3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY! 2/3 OF THE GLOBAL POPULATION VISIT SOCIAL NETWORKS!
70% of bloggers are organicallytalking about brands on theirblog.
13 HOURS… the amount of video uploaded to YouTube every minute! 100,000,000The number of YouTube videos viewed each day!
1382%The monthly growth rate ofTwitter users from Jan-Feb 2009! 3,000,000 The average number of Tweets per day on Twitter!
93% OF SOCIAL MEDIA USERS BELIEVE ACOMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA. 85% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD GO FURTHER THAN JUST HAVING A PRESENCE ON SOCIAL SITES & SHOULD ALSO INTERACT WITH ITS CUSTOMERS.
Social Media & Real Estate90% of homebuyers use the Internet tosearch for information and homes! First time home buyers are the fastest growing segment in the market today. 50% of all homebuyers are on social networking websites!
Only 18% of traditional televisoncampaigns generate a positive ROI.Direct Mail response is down 90%.Social Media is still growing by 10%a month!
Social Media is so muchmore than marketing… Customer Service Public Relations Loyalty-Building Collaboration Networking SEO
NOW YOU KNOW WHY YOU NEED TO USE SOCIAL MEDIA MARKETING. LET’S TALK ABOUT HOW TO USE IT…
Social Media Can Help You:• Reach New Clients & Get New Leads• Protect Your Brand & Image• Grow your Network & Sphere of Influence• Generate more Sales• Create Consumer Loyalty to Increase Referrals
How to Start with Facebook:• Create your user account• Create a business page to generate Fans• Create a group: First Time Home Buyers, etc.• Advertise on Facebook (easily target your leads)• Use status updates to stay in front of your network• Be professional-remember that your clients and peers are reading these posts!• Don’t fake it-no one will appreciate it.• Show your personality—not your Sales Pitch—don’t blatantly advertise to your network—it will just seem like SPAM!
Marketing Ideas for Facebook:• Use your current database and suggest they become a Fan onyour Facebook page.• Include each Sold Listing on your page…take a picture of thehome buyers or sellers and add that to the page. Then you cantag them—this will be shared on their profiles!• Import your external blog-this keeps your Fan page updatedwith fresh content without you having to constantly update it.• Add your virtual tour videos to your page and then post linksto your website with the post.• Offer a subscription box to capture emails—such as What isYour Home Worth, or First Time Home Buyers Guide, etc.•Include customer loyalty perks for sharing your Fan page!
How to Start with Twitter:• Create your user account• Create a custom background-stand out from the crowd• Follow others-this helps build your network• Include your tweets on your blog or website• Add a Follow Me button to your social profiles• Use status updates to stay in front of your network• Search—you can see what is trending and participate in conversations
The Importance of Blogging:•Use your blog to show your expertise•Use your blog to promote your listings•Use your blog to promote yourself•Use your blog to improve SEO•Use your blog to generate referrals•Use your blog to connect with other agentsWhere can you blog:Wordpress, Blogger, ActiveRain, Realtor.com
How to Start with LinkedIn • Create your user account • Update Your Profile• Link to your website, blog and other social networks • Join Groups • Participate by answering questions • Make connections & grow your network • Find a job or post jobs • Primary Purpose-Professional Networking
Social Media is not about being everywhere—all the time! Just adding profiles tocountless websites and social networks isnot social media marketing. Social Media Marketing should be strategicand targeted directly to get you the best ROI (Return on Investment).Social Media requires more than setting upan account-it requires interaction andparticipation to generate results.
A Different Strategy for Social MediaWe are different.Unlike public relations firms that look at social media as another way to distributepress releases, or search engine optimization firms that look at social media as away to boost page rank, Virtu-Assist is one of the first companies to take a holisticapproach to using social media tactics, techniques, networks, and tools forcorporate marketing and brand building. We will help you build your brand, getmore traffic to your website, get more leads, generate more sales and help youturn your consumers into fans!We understand the fundamental differences between traditional marketingtechniques and what it takes to really use social media to its fullest capabilities.Social media marketing is a science and we have the right formula to get you theresults you need. We work with you based on your individual needs and budget inmind to develop the most effective social media strategy - giving you the highestreturn on investment.
LET’S TAKE A LOOK AT SOME OF THE SOCIAL MEDIA PLANS WE OFFER
Social Media Resources & Networks Professional Realtors PackageSocial Media Facebook Profile & Business Fan page Marketing Twitter Plans: LinkedIn YouTube Includescreation of over MySpace 20 top social Blog Setup/Update media network Google Business Submission accounts. SlideShare Squidoo Customer Flickr Support & One-on-On Training! Zillow Trulia ActiveRain A strategic planwhich is WannaNetwork customized just Real Voices for you! AddThis Button Created Follow Me Buttons Created Hourly Training Stumble Upon, Del.ico.us, Reddit, Digg, Technorati 5 submissions 5 submissions& Consulting Webinars & E-Books also available. One-On-One Training
Contact us :Ciao Bella Marketing, LLC3427 Main Hwy, Coconut Grove, FLMiami Beach, FL 33139 USAPhone: 888.305.0471Email: info@CiaoBellaMarketing.comMore on www.Ciaobellamarketing.comFind us on : /ciaobellamarketing /ciaobellamkt
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