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Case Study:  Phillydentistry
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Case Study: Phillydentistry

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A Doctor who got benefited by use of Internet marketing and Seo in his business.

A Doctor who got benefited by use of Internet marketing and Seo in his business.

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    Case Study:  Phillydentistry Case Study: Phillydentistry Presentation Transcript

    • Case Studies Prashant Chaudhary @chyprashant
    • Case Studies of SEO prospectsPhilly DentistryObjectivesAnalysisProblemsImprovementsResults
    • StartingDr. Ken Cirka, dentist by profession decided for SEO for his websitePhillyDentistry.com and target more potential customers.
    • Objective Increase Traffic to attract Potential clients. Target more Lucrative Cosmetic dentistry services Create Web Presence
    • First Look
    • Analysis - The site used keyword-rich image alt tags, but search engines give more weight to visible text such as headlines and body In this website, search engines could detect no body copy or headlines and link text. The site was also opening up the business to spam
    • Problems - The title tag, body content, and headers are the most important factors in search engine rankings for on-site optimization. The description meta tag is of second importance for SEO rankings. The keywords meta tag and alternative text have little effect on rankings, but alt attributes do affect image searches.
    • First Redesign
    • Analysis - The redesigned site was much more search-friendly. The new site included service-specific pages optimized for one or two keywords, and prominently used his primary key phrases The new title element targeted the phrase cosmetic dentist Philadelphia and tooth whitening Philadelphia:
    • Result -Just after 8 months of SEO –Ranking increased from Non Existent to number 1 in Google for both natural ranking as well as for pay-per-click(PPC)
    • Improvement - Dr. Cirka went from gaining one new client per week from his website, with an average of 9 new clients per week from his website. In just 9 months, Dr. Cirka hired another dentist, added new staff members, and moved to a larger office to accommodate the influx of new patients.
    • Factors -This nearly 10 times improvement was caused by 3 factors: Keyword optimization of his site A monthly promotion campaign to build inbound links Minimal PPC advertising
    • Second change
    • Results PhillyDentistry.com referred on an average of 47 new clients per week Increase of 5.2 times the previous design and an increase of 47 times over the original site
    • Title and Content Layout with Chart
    • Effects - Expanded Reach Brand reputation Increased Potential Customer Return on investment More SEO friendly – Top on Search results
    • Summary - This case study shows how search-friendly design, SEO, and steady promotion to build inbound links can boost your visibility & increase the number of new customers to your business. This case study also shows the value of redesigning your site every few years. As your business changes with new products and services, upgrading your site will keep it current for your users’ increasing demands.