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The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
The new chain of gyms project (G.S. Chun  South Korea)
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The new chain of gyms project (G.S. Chun South Korea)

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  • 1. THE HEALTHIEST COUNTRY IN THE WORLDThe new chain of gyms project The new chain of gyms project THE HEALTHIESTCOUNTRY IN THE WORLD G.S Chun / South Korea G.S Chun / South Korea
  • 2. THE BRIEF
  • 3. What’s thebiggest obstacleto going to the gym regularly?
  • 4. „What the hell am I doing here…?‟ Tiredness … Boredom…Lack of Motivation… No Enthusiasm…
  • 5. Launching a new chain of gyms for this people!!
  • 6. USPs of Gym1. To run a “Help Desk” instead of an ordinary reception desk (like at a public bath or at Clas Ohlson) so there is always staff available to answer questions and discuss training methods with.2. “Brain-Training” : Advanced continuing education in health & fitness for the body and soul. Videotaped specialist classes held in exclusive conference rooms with small groups. Complete lecture series with homework, final exams, etc.3. “Training Buddies” : To match people with likeminded training friends; an introductory program with group coaching every fourth week.4. A dating-service: For people who like bodies in motion...5. An “Experience Hub”: Wii terminals (dance mats, tennis, bowling); extra long treadmills for 150 people; Nordic Walking groups start every hour, indoor bandy, classy locker rooms with a chic spa feel.
  • 7. USPs of Gym In short, A relationship1. To run a “Help Desk” instead of an ordinary reception desk oriented program (like at a public bath or at Clas Ohlson) so there is always staff available to answer questions and discuss training methods with. + education in health & fitness2. “Brain-Training” : Advanced continuing Lowering the series with for the body and soul. Videotaped specialist classes held in exclusive conference rooms with small groups. Complete lecture homework, final exams,Barrier for Fun etc.3. “Training Buddies” : To match people with likeminded training friends; an introductory program with group coaching every fourth week.4. A dating-service: For people who like bodies in motion... How to get people to5. An “Experience Hub”: Wii terminals (dance mats, tennis, bowling); extra long treadmills for 150 people; Nordic Walking groups start every totally change their behavior? hour, indoor bandy, classy locker rooms with a chic spa feel.
  • 8. Reference Case 1) Fun is the easiest way to change people‟s behavior
  • 9. Reference Case 2)
  • 10. Reference Case 2) • Empathic Story • Competition • Participation
  • 11. FunEmpathic Story Participation Competition
  • 12. To totally change People’s behavior!!Let‟s make aGAME!
  • 13. Thesis : “Can you use game mechanics to drive behavior change in the real world?” Actually it works! People crazy about being Mayor of someplace! If there is some feedback, people drive to get it. It’s possible to design game mechanics to encourage Gym Rat Badge people to do something - Dennis Crowley / foursquareGoing to gym 10 times a month
  • 14. [ IDEA ] Game Totally NewDynamics Gym Program
  • 15. [ IDEA ]
  • 16. As you expected,this IDEA is not about a gym program!
  • 17. This IDEA for how to create our Game!
  • 18. The Game ToolsRFID in the Gym Virtual Platform Mobile + SNS (Radio Frequency Identification) (On/OFF Integrated Platform) (Mobile App + Facebook & Twitter)
  • 19. Basic Game Roles1. We offer users various [Points] & [Badges] who check in to our service most actively on not only an offline Gym, but an online platform2. Whenever users participate any program users can get Cash Back according to their [Badge] grade3. Badges would be offered for various participation like Venue / Moment / Relationship / Knowledge (ex : From participation of Wii Bowling Competition on the gym to health information sharing on Facebook, all activities through our service) People could claim their own Badge,4. if the badge gets the official certification, user also could get payback again
  • 20. The most important points ① ② ③ Integrated Easy & Various People‟sPlatform Badges Relationship (ON & OFF)
  • 21. The most important points ① ② ③ Integrated Easy & Various People‟sPlatform Badges Relationship (ON & OFF)
  • 22. ① IntegratedPlatform(ON & OFF) Our Platform is similar to Super Mario world’s • Serendipity • Game dynamics • Group Activity • Score deals
  • 23. When you arriveat our gym… Membership card RFID in Gym These tools also recognize automatically you are checking in at our gym!
  • 24. Peder RotkirchG.S. Chun Peter Kamstedt G.S. Chun / Peder Rotkirch / Peter Kamstedt just checked in
  • 25. Integrated Platform Role of Hub channel for Online and Offline • Similar to game playing not only website visual & mechanicSusan.Lee Ashealy • Score deal + Tone & Manner like Game • Real time attendance result and point results • Set up the working out target individually • Community introduction Jane Sunny
  • 26. Can you see hermotivationto run more?
  • 27. 90 points 80 70 RFID Integrated Platform(Radio Frequency Identification) (ON & OFF) The result of working out is recoded automatically via RFID
  • 28. The most important points ① ② ③ Integrated Easy & Various People‟sPlatform Badges Relationship (ON & OFF)
  • 29. ②Easy & VariousBadges It’s really important a lot of people get the chance to acquire any kinds of badges, which work as Compliments to trigger changing people’s behavior
  • 30. So, we‟ll make our ownOlympic Events (only for our members)
  • 31. [ In our Olympic Events ] There is no gold medalist, but…There are lot of points and badges
  • 32. Hey guys,let me introducesome ofthe badges ofCheckin Gym
  • 33. #1. The couplecalorie consumption Badge
  • 34. #2. The Wii bowlingChampionship Badge
  • 35. #3. 03:48:21” 01:35:45”The Indoor MarathonChampionship Badge 00:35:45” 02:45:25”
  • 36. #4. Diet Doctoron Facebook Badge
  • 37. #5.The Prince ofright arm muscleBadge
  • 38. + …Users could claim their own Badge, if the badge gets the official certification, user also could get payback again
  • 39. Entertaining & Various Badges 500 Points 1,200 Points 1,500 Points 450 Points 200 Points The couple Wii bowling The Winner of Supple body 10AM Yogacalorie consumption member Indoor Marathon in the World Community 600 Points 900 Points 1,500 Points 880 Points 250 Points Food Doctor Perfect Attendance King of the The more than αDiet Group Dance on Facebook of the month six-pack thousands Club 200 Points 900 Points 1,100 Points The Queen of The Prince of The brain + … the Wii War the arm muscle training club
  • 40. Entertaining & Various Badges 500 Points 1,200 Points *Key Point 1,500 Points 450 Points 200 Points Let users recognize the The couple meaning of points and Supple body Wii bowling The Winner of badges 10AM Yoga Indoor Marathon in the World which could be their realistic benefits (Cash Communitycalorie consumption member back) 600 Points 900 Points 1,500 Points 880 Points 250 Points Food Doctor Perfect Attendance King of the The more than It works as Compliments αDiet Group Dance on Facebook of the month six-pack thousands Club to trigger changing people’s behavior 200 Points 900 Points 1,100 Points The Queen of The Prince of The brain + … the Wii War the arm muscle training club
  • 41. Points & Badge EventThe Advanced Techniques of our game!
  • 42. “Indoor Cycle Points & Badges Championship”Weekly Champion: on the screen 150,000 points Users can check what you could getMore than 3Km: (Points & Badge) on screen 1,000 points
  • 43. One more time forBonus points! The Target + 100 & Bonus point You can set up your target point and badges on website before working out If you exceed your target, you could get some bonus point Good Job! You exceeded your target!! + 100 Bonus Points
  • 44. Various user’sown BadgePeople could claim their own Badgeif the badge get the official certification,user could also get the payback again
  • 45. The hall of fame “The Indoor Marathon” The participants Champion Points : + 150 Points Gs Chun, Peter Kamstedt, Peder Rotkirch and 455,512 others like this. like Present Champion : Gs Chun “Wii Tennis Competition” The participants< > Champion Points : + 100 Points Gs Chun, Peter Kamstedt, Peder Rotkirch Present Champion : Peter Kamstedt and 455,512 others like this. like “King of the six-pack” The participants Champion Points : + 50 Points Gs Chun, Peter Kamstedt, Peder Rotkirch Present Champion : Peder Rotkirch and 455,512 others like this. like
  • 46. Gs Chun Checkin Gym Gs Chun just became the Champion of “The Indoor Marathon” at Checkin Gym (+ 150 points) Peter Kamstedt Checkin Gym Peter Kamstedt just became the Champion of “Wii Tennis Competition” of Checkin Gym (+ 100 points) Peder Rotkirch Checkin Gym Peder Rotkirch just became the Champion of “King of the six-pack” of Checkin Gym (+ 50 points) The result of participation will be recorded on SNSto share participant‟s experience and benefits with their friends
  • 47. Game! ”“Checkin Gymseems like a It’s easy & funny to participate and I like the point & badge program for user’s motivation to work out more and gain realistic benefits
  • 48. The most important points ① ② ③ Integrated Easy & Various People‟sPlatform Badges Relationship (ON & OFF)
  • 49. Humans are social animals thatrequire close relationships with other people
  • 50. ③ People‟sRelationship #1. #2. #3. Best Badge The friendly Facebook Community rival program 1Day Free Trial
  • 51. #1. Best Badge Community On-Off integrated community management Make a regular competition of “Best Badge Community” (Weekly best Community / Monthly best Community) The more users participate in On-Off activities, the more points are offered to all participants
  • 52. When my rival is checking in, My App announce her recent record Your rival Anna Just checked in#2. The friendly rival program Her recent record The motivation program to work out more frequently 5,350 according to rival‟s record (Mobile App Program) points • To motivate working out more frequently & remind his or her plan Hey, It‟s time to turn • The real-time rival’s points searching system the points around!! • The point betting game between rivals • Working out Schedule managing function
  • 53. #3. Facebook 1Day Free Trial Give Facebook friends a chance to experience Checkin gym (1day free) Gs Chun Checkin Gym 1-Day Free Gs Chun just became the Champion of “The Indoor Marathon” at Checkin Gym Trial Membership (= Cheering) All facebook friends could get free trial membership via “Like” on Facebook
  • 54. [Summary] Integrated Easy & Various People‟s Platform Badges Relationship Best Badge Community
  • 55. See you at the
  • 56. Thank you Gye-Sung Chun / South Korea cgs0615@gmail.com

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