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Digital Marketing Workshop for PAMer
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Digital Marketing Workshop for PAMer

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팜 수업 자료, 디지털 마케팅

팜 수업 자료, 디지털 마케팅

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Digital Marketing Workshop for PAMer Digital Marketing Workshop for PAMer Presentation Transcript

  •     
  • [필수 전공 필수] [교양선택]
  • http://news.donga.com/3/all/20100512/28272945/1
  • OLD MARKETING
  • OLD MARKETING PRODUCT PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER
  • THIS ISN’T WORKING ANY MORE
  • Why? (Let’s talk about the Reason)
  • Just for a Quick Reminder…
  • BRAND = COLLECTIVELY, WHAT PEOPLE SAY, FEEL & THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY.
  • BRANDING = USING MARKETING TO INFLUENCE PEOPLES’ ATTITUDES TOWARDS, AND PERCEPTIONS OF, THE BRAND.
  • BRAND LOYALTY WILL STILL BE EARNED OVER TIME THROUGH CONSISTENT POSITIVE EXPERIENCES & ENGAGEMENTS WITH A PRODUCT, SERVICE OR COMPANY.
  • TREAT ME WELL, AND I’LL RETURN THE FAVOR.
  • A TIME FOR CHANGE “We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.” Trevor Edwards Vice President, Global Brand & Category Management Nike October 2008 Source: New York Times - http://www.nytimes.com/2007/10/14/business/media/14ad.html
  • MODERN MARKETING
  • MODERN MARKETING PRODUCT PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER
  • MODERN MARKETING “[Digital] is the centerpiece of a broader campaign. I think that’s become a real integral part of how we use the web, moving beyond just promoting web addresses in TV spots or print ads to really making them a critical part of the storytelling for the brands.” Rob Master Media Director, North America Unilever March 2008 Source: Advertising Age - http://adage.com/article?article_id=125663
  • NOW
  • Importance of Digital is getting bigger and bigger
  • What is Digital Marketing
  • Merit of Digital MKT
  • 2008 UNIQLOCK.
  • http://www.uniqlo.jp/uniqlock/
  • 2009 OBAMA FOR AMERICA
  • http://www.youtube.com/watch?v=N3Ol8YlfWig&feature=related
  • 2009 WHY SO SERIOUS?
  • http://www.youtube.com/watch?v=VpuC7HhCPWA&feature=related
  • 2009 BESTJOB IN THE WORLD
  • 2010 LIVE STRONG
  • http://www.youtube.com/watch?v=Dw7WddXmRus
  • The World’s 2010 Biggest Signpost
  • Voluntary 1min speech.
  • 2009. 2010. 2008. Obama Campaign Live strong uniqlock Best Job in the The world world biggest signpost entertain Interactive Real interactive (networking) Part of Communication & value creation social media branded Consumer contents contents
  • 다음 시간에 계속….